That's not really what it's saying.
It's saying of their revenue, 28% of the total were from digital sales.
So that includes things like iOS games, microstransactions, DLC, digital-only games like Child of Light, Valiant Hearts, season passes, and retail games sold digitally.
It's not saying 28% of console sales were digital.
So basically what I'm saying is, the number is really good, but you can't just add it to a console sale at retail and assume that the game sold that much digitally as well as retail