Game publishers:
Also, if you don't think that you're the target demo for these games, ask yourself if you've ever played one of them for any significant amount of time. If the answer's yes, then you are absolutely the target demo. The only catch is that this is a fad that will pass sooner or later because the more companies try to jump on the band wagon, the more tired we all are with their games, not to mention diminishing returns causing developers to cut budgets and corners, leading to more lackluster games as time goes on. Eventually the bandwagon will finish its tour around the globe and the fad will shrink down to just those few games that were always the most profitable, while everyone else will give up trying and move on to something else.
A hugely contributing factor to why these companies try to push the live service model and MTX into various genres are sports games. Games like FIFA are gigantic money makers thanks to monetisation schemes, and you best believe that it's mostly the older guys like us who are playing those games the most. So naturally, publishers wouldl ove nothing more than to see the same schemes being transplanted to other types of games too. And what about that study that someone posted recently in another thread that says that the biggest gaming demographic is around 30-40 years old? Yeah, you do the math...
I for one, have played a few live service games - and enjoyed them a lot. Destiny 2, The Division 1 and 2, Diablo 3, Elder Scrolls Online, etc. I mean, there's nothing inherently wrong with those games in particular and it's just all the monetization crap surrounding them that sucks. But to be honest, I never ever spent any money on anything other than the base game and maybe some expansion packs, i.e. stuff that you'd normally pay for when simply purchasing a video game. Never did I feel forced to pay for any skins, in-game currencies, or other extra bollocks that came along with these monetization schemes, and just enjoyed whatever content was available with my base game purchases. If you don't want to have anything to do with this crap then vote with your wallet and don't spend money on it. Once the scheme will stop bringing in enough revenue, it will go away on its own, there's no other way to get rid of it, period.