On the other hand, some of you attending here must naturally wonder if the company can afford to say such a thing when it is attempting to improve profitability. However, our aim is that network services will eventually contribute to our overall profits even if they are available for free. More specifically, network services will let you communicate with other people, visualize what they are interested in and tell you something you did not know. Haven’t you ever had an experience that one of your friends introduced you to a song or a movie and that you regret not watching the movies by a certain director or listening to the songs by a certain artist in your life until then? If we are not aware of them, they are virtually nonexistent to us. Exactly the same thing can be said about video games. In developing a network service called “Miiverse” available for the Wii U, we are pursuing how to amplify and transmit consumers’ empathy about a game. For example, when you see another user enjoying the same game you also play say, “I enjoyed another game like this and that too,” you might be interested in a game which otherwise would not be on your wish list at all. In other words, even if we will not directly get paid by such online services, they will help build the circumstance where consumers are more constantly playing games on our platforms, which will increase the sales potential of new games, or a consumer who has played two games a year would be inclined to try three or four games a year. In short, we expect that online services will contribute to our profits in the form of increasing the number of games to be sold for one platform. From an economic standpoint, with that as an objective, the company is considering the necessary and appropriate services.
