That is good. Honestly, after initially having a huge meltdown over this terrible conference, I have been thinking and somewhat changed my mind.
If you look at the lineups this year, and compare for instance Sony (the clear E3-winner) and Nintendo (the clear E3-looser), what you will see is that Nintendos lineup easily surpass Sony if you keep multiplats out - which most people do when comparing this stuff. Still Sony absolutely destroyed Nintendo with its conference. Why is that? Surely, this shows how important PR is in all of this, and the biggest difference in PR that the two does, is not the live conference/pre-recorded but the fact that Sony shows everything they have going for the next three years, while Nintendo focuses on the next year. This huge difference, means that Sonys show looked packed with quality - but almost nothing of it comes out this year - while Nintendos looks incredibly underwhelming - but on the other hand all of it is scheduled to come out before next E3.
So my suggestion for Nintendos next E3-conference, which Iwata seriosly should learn from if he wants forum warriors and doritos/journos to talk positively about Nintendo next year is simply to show every game they have. Either if its coming out soon, next year or only in preproduction. No developer interviews, no humour. Only games, games, games, and show everything so that they look as strong as possible. This will not change the daily life of us gamers - but it will change the perception going out of E3.