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Wii U TV campaign launches next week, 60-second ad to air during X Factor
- Thread starter marc^o^
- Start date
I have never, in my life, heard a person call the iPad a console. Never. Furthermore, the fact that they seperate "console" from "controller" and then show the two next two each other kinda makes it obvious that Wii U is not just a controller.
They only had 60 seconds. They are not going to waste at least a fifth of it on something like that.
chertipros
Member
I have never in my life heard of somebody calling a tablet a "video game console "
talk to people who aren´t gamers 24/7.. please.. ask them why they don´t have a Wii, X360 or PS3.. and listen to how many tell you "because they have a good smartphone/tablet", they do their gaming an that platform. They might not directly call it a console, but it is their gaming platform. And that Nintendo Wii-U advert does not give a good impression to what is the console here..
look at the picture you posted.. A BRAND NEW CONSOLE.. but that text is right over the tablet-controller..that could/might be confusing to some..
I asked a friend about the ad tonight. He only games occasionally, and doesn't keep up with events like me. His response:
"Yeah, I saw the Wii U commercial. I hadn't realised it was a completely new console! That screen controller looks amazing!"
TLR It won't win any awards, but the ad did its job, and got the "COMPLETELY NEW CONSOLE COMING SOON" message out there.
Exactly. It summarised the main features of Wii U with simple examples. Mission accomplished regardless of how cheesy and "un-hardcore" it was.
MrCunningham
Member
This is one of the driest and most straight forward video game related advertisements I have seen in a long time. It's effective because it tells you what the machine is, highlights all of its new key features and shows gameplay footage. But it doesn't try to do anything beyond that. It almost reminds me of an infomercial.
It's effective, but not particularly interesting... aside from the Brad Pitt cameo at the beginning .
It's effective, but not particularly interesting... aside from the Brad Pitt cameo at the beginning
.playingwithfire
Member
Thanks Christine Caruana - Please do something else for a career
Oh man they edited the article before I got a chance to read it. I guess it must have actually been a mistake. What a dumbass.
Bidermaier
Member
They need a celebrity ad a bit like Penelope's one. They need a couple. one is playing then his partner appears so he switch to off screen then she says "I want to play too" and they play together
Exterminieren
Banned
This talk about confusing the Gamepad for the console is kind of irrelevant, seeing as the Gamepad isn't being sold seperately.
MrCunningham
Member
Well, this is the reason why Nintendo isn't planing on selling Wii-U controllers separately. They really want to drive it into consumers brains that this is a new console and not an upgrade.
fabricated backlash
Member
It's irrelevant if they think the Gamepad is the console or not. It's clear as day that it isn't an accessory for the Wii and this is what is most important for Nintendo at this point.
They completely screwed up the transition from DS to 3DS by not making it brutally clear that the 3DS is a new console. Instead they tried to ride on the DS brand popularity and got burned because it was perceived as just another new model.
Oh wow... I mean Gaming journalism and so on... but wow, this has to be a new low.
AHAHAHA thanks man I had missed this!
"a glimpse of Brad Pitt" ahahahahahahhaa jesus christ
grimshawish
Banned
fabricated backlash
Member
Cross promotions for Marios stealth apperance in Sony All Stars Battle Royal^^
playingwithfire
Member
A small observation - the chick who says "I want to watch the TV now." has a French accent... why?
Subtle cultural gesture: England now likes French people. Wii U squashes century-old quarrels between two nations
radioheadrule83
Banned
I'd say its probably a tip of the hat to ongoing cultural ambivalence - what better way to stick it to the French than having one of their hot and awesome sounding women for a girlfriend.
Maybe if I buy a Wii U I can have a hot french girlfriend too
Maybe if I buy a Wii U I can have a hot french girlfriend too
Katana_Strikes
Member
Started off like a JML advert, then he got progressively worse with his "Ping, ping, ping".
Still less cringe worthy than all of Nintendo's celeb endorsed ads.
Still less cringe worthy than all of Nintendo's celeb endorsed ads.
I really think that must be a special occurance just for you, that or you're making t up, not even casuals call iPads consoles ...
if this is the 60 second special, what is the condensed version like?
Flame Lord
Member
I found it funny that they decided to have a wiimote in the commercial.
They infiltrated Kevin Butler there and he's working for them from the inside.
Not bad but it doesn't do anything to change my opinion that it won't be a success with the casual audience. The Wii adverts had the message that you could now play golf or tennis, etc right in your front room, and that was an enormous part of its success. With Wii U I just don't think it has anywhere close to the same universal appeal, the core idea doesn't caputure your imagination in the same way.
I thought it was OK.
One or two bits that made me cringe but I think that's to be expected to a certain extent.
Nintendo's marketing pretty much has to speak to the lowest common denominator in a lot of respects, and I thought the advert did a good job of getting the message across regarding some of the systems features.
Only time will tell how consumers respond. I think it's difficult to say until the full marketing blitz rolls out. If that advert is supplemented by others (maybe one with a bit more of a family focus) as well as in store marketing and demo units, they should be OK.
One or two bits that made me cringe but I think that's to be expected to a certain extent.
Nintendo's marketing pretty much has to speak to the lowest common denominator in a lot of respects, and I thought the advert did a good job of getting the message across regarding some of the systems features.
Only time will tell how consumers respond. I think it's difficult to say until the full marketing blitz rolls out. If that advert is supplemented by others (maybe one with a bit more of a family focus) as well as in store marketing and demo units, they should be OK.
Joeshabadoo
Member
Why? It's still important to show that wiimote will work with this console, even if it risks some confusion
how is that any different from any normal console?
WiiU at least has the advantage of the huge brand power of Wii coming out of last gen.
Thanks.
m.i.s.
Banned
Nintendo appears to do best when they lead rather than follow; as the DS touch screen and Wii motion controller amply demonstrate.
When they follow concepts that are already established, they flounder. As in the 3D in 3DS (which is selling in-spite of the 3D effect rather than because of it) and the tablet-like controller for the Wii U.
Exactly even if somebody thought it was just a Tablet by the time to go to the store to buy it they will figure it out.
axisofweevils
Holy crap! Today's real megaton is that more than two people can have the same first name.
I thought Nintendo-gamer gave a good review of the advert.
http://www.nintendo-gamer.net/2012/10/22/seven-things-to-take-from-the-first-wii-u-tv-ad/
http://www.nintendo-gamer.net/2012/10/22/seven-things-to-take-from-the-first-wii-u-tv-ad/
m.i.s.
Banned
Just saw it and I agree. It's a series of messages and screenshots which lack a "core" or unifying theme -- besides slappping you about the face that this a new console and that you should buy one.
There's just nothing that sticks out or is memorable about it.
iworkatjunes
Banned
Such a bad commercial, I am ashamed to have pre-ordered a console.
Ashamed.
So ashamed.
Also I bought a Vita.
Ashamed.
So ashamed.
Ashamed.
So ashamed.
Also I bought a Vita.
Ashamed.
So ashamed.
Really boring ad...
That's not how you introduce a BRAND NEW CONSOLE (zOmG!).
There should be 2 types of commercials.
One that introduce the Wii U as the successor to the Wii and focus only on that. Like: It's BIGGER, BETTER and MORE FUN than EVER BEFORE!!!! *Explosions**Tits**Cool Music**Ninjas**Screeming People**Crying Nuns**OMG! SUCCESSOR TO THE WII**.
And then the others that go more into the details.
I hope the other commercials are LOUDER and more IN YOUR FACE!!!
That's not how you introduce a BRAND NEW CONSOLE (zOmG!).
There should be 2 types of commercials.
One that introduce the Wii U as the successor to the Wii and focus only on that. Like: It's BIGGER, BETTER and MORE FUN than EVER BEFORE!!!! *Explosions**Tits**Cool Music**Ninjas**Screeming People**Crying Nuns**OMG! SUCCESSOR TO THE WII**.
And then the others that go more into the details.
I hope the other commercials are LOUDER and more IN YOUR FACE!!!
This has to be a joke lol
I'm sure there will be other commercials with different styles, aimed at different audiences.
Thing is, MS has a grip on anything CoD related, especially ads. Having that would have been great though.
Oh, and lol @ CVG.
I don't get the hate.
I wouldn't say is was awesome, but it was a good functional ad that covered:
- Its a new console
- Off-TV play
- New Mario game
- the new controller has a touch screen and lets you do a lot of cool stuff not available in other consoles
I think getting those points across is much more important than having a really slick campaign.
The messaging on the Wii U is a lot more challenging than the Wii, so the ads will probably be more information heavy. Not to say that they or someone else couldn't better present that information.
I wouldn't say is was awesome, but it was a good functional ad that covered:
- Its a new console
- Off-TV play
- New Mario game
- the new controller has a touch screen and lets you do a lot of cool stuff not available in other consoles
I think getting those points across is much more important than having a really slick campaign.
The messaging on the Wii U is a lot more challenging than the Wii, so the ads will probably be more information heavy. Not to say that they or someone else couldn't better present that information.
Here for you...
http://m.computerandvideogames.com/373951/blog/wii-us-first-tv-commericial-features-brad-pitt/
...the original version of the news.
What's the gist of this? I hear people saying it all the time about CoD; that MS owns the advertising or something? I've also read people suggesting that noone can say another version is better because of the agreement.
Watching that ad again, I can't for the life of me understand why they put in the Zombi U thing. You couldn't tell that there was a second view on the main screen that wasn't the keypad. The cuts were jarring and it was a complete waste of time.
Agent Unknown
Member
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