It's not 2004 anymore. I know some of it is my own personal feelings but I can't help but also feel that most people don't care anymore. That Halo mobile game was ported to Arcade. Little fanfare. If this was 2004-2007 something as little as that would have gotten people talking. That's how big Halo was. To say this is your most important IP now is kind of sad and goes to show what a horrible of a job they've done introducing new IPs. Fable and Gears have fallen to the wayside in terms ot popularity. At least they still have Forza I guess.