Deus ex is £5 now for ps4:
http://www.***********/video-games/ps4/PS4DE62-deus-ex-mankind-divided-day-1-edition
I wonder if they are at a lost here.., and who is losing money, shoptop or square?
Day 1 edition!
As for your question, ShopTo are losing money by having it sit around their warehouse and quite often, it's negotiated about who's eating all the loss here. Directly, ShopTo will be eating the cost if this is actually stock they've held from day 1 as they'll have paid those units. However, (this was true with Game at least because of the size of them) they can go back to SquareEnix and say "hey, we ate a loss on this one. If you want us to stock an amount of game x when it's out, we'll need a discount".