Everything begins in March. Launch seems very bare bones
You will be able to get Alex for free via fight money from playing single player content
http://www.capcom-unity.com/street_...character-story-costumes-and-new-mode-details
You will be able to get Alex for free via fight money from playing single player content
And one final thing (I promise), some of you may have heard the news that Alex will be available to all Street Fighter V players in March 2016 as well, and I’m happy to re-confirm that news here. At launch, playing through most of the single player content (in fact, just the Character Stories) will give you enough Fight Money to get Alex for free! We’ll have more information to share on Alex and the other post launch characters soon, so stay tuned.