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No Activision booth at E3
- Thread starter Nibel
- Start date
R
Rösti
Unconfirmed Member
No booth from EA, no booth from Activision. I'm beginning to see why The ESA is calling them "participating companies" instead of exhibitors this year.
I wonder if any more companies are taking this route.
I wonder if any more companies are taking this route.
SictorVullivan
Member
Also I bet any Destiny expansion news will be at Sony's press conference like last time with TTK.
Goldfishking
Member
Like every year. This is from last year i think
No EA and No Activision that is lots of empty space.
DomsPlaying
Member
This in conjunction with EA not having a booth is the telling part. Major pubs pulling away from E3. Is it that the cost is too high or that they can get better marketing/exposure elsewhere including online directly to consumers? Both..?
piccio_ssl
Member
if this is the price to finally see the Bandicoot come back, i'm fine
User 479360
Banned
This is all weird and worrying. Does it mark the downturn of E3?
EA's booth used to be my favourite, so I'm sad they won't be there. If I had free time, I would play NHL.
EA's booth used to be my favourite, so I'm sad they won't be there. If I had free time, I would play NHL.
AHA-Lambda
Member
Frankly they don't need one, all they do is Skylanders, CoD (which will get shown off at Sony) and Destiny (probly the same) anyway.
What else?
Blizzard is it's own thing
King stuff would never get shown at E3
MLG? Could get a mention in conjunction with CoD
Licensed stuff that will get no exposure, that's kinda the point of their model
And Guitar Hero and Tony Hawk are now both dead
What else?
Blizzard is it's own thing
King stuff would never get shown at E3
MLG? Could get a mention in conjunction with CoD
Licensed stuff that will get no exposure, that's kinda the point of their model
And Guitar Hero and Tony Hawk are now both dead
Keyser Soze
Member
I wonder did Take 2 occupy the vacated EA space which is adjacent to them. They did say they would be at E3 'In A Big Way'
E3. Call of Duty: Black Ops 3 is the best selling game this generation, and there's no real benefit to Activision having a booth at this event.
Shao Kahn Brewing a Stew
Banned
Seems like everyone can afford their own press event without being associated with E3. Especially in the era of the internet and Twitch press event streaming.
Good luck to them all.
Good luck to them all.
Petrae
Member
Good. Less bombast and smaller, more focused publisher presence means that retailers and press can do their jobs as they should. Get back to being more of a trade show and less of a spectacle, and publishers can save that big cash outlay to have their own huge events.
More pubs should follow EA and ATVI's lead.
More pubs should follow EA and ATVI's lead.
Yeah, but that's Black Ops 3. What can Infinity Ward realistically put out this year that can even come close to competing with that?
Ghosts took a lot of rep away from them.
That really shouldn't shock anyone.COD at PS conference again?
I guess I'd zoom out to the broader context and determine that way:
1.) Rockstar doesn't announce games at E3.
2.) Blizzard doesn't announce games at E3.
3.) EA dropped their booth at E3 this year in favor of their own event near by.
4.) Now Activision dropped their booth.
Would you view this as a statement about E3 or a statement about the fading relevance of the above vendors?
bookmarked.
PeakPointMatrix
Member
Well since Sony will be showcasing the Crash Reboot, what need is there for Activision's own booth?
I'm still waiting on that announcement you promised me at the TGAs or PlayStation Experience.
It's the fanboy inside me who believes every year into an announcement, but when Zelnick says so, it will happen, THIS TIME
Simply Sami
Member
A lot of these companies nowadays prefer having their own events as they tend to get more attention. So I am not surprised some of the bigger companies are slowly moving away from E3.
Petrae
Member
You can still do this without 80-foot screens and 150dB sound. You meet with retailers, show them the goods on small screens or short presentations, answer questions. No need for wasteful spending on over-the-top presence... especially since the people most interested aren't at E3 but are instead following from home.
AHA-Lambda
Member
Not disagreeing with you with your assertion, given the age of streaming and all but:
The first 2 have never cared for E3,
ATVI has such a sparse lineup that don't need to be catered to for the enthusiasts at a space like E3.
EA I admit is more of a surprise though, buth FWIW they almost always have the worst conference too given the prevalence of sports so similar pov for ATVI could apply here too.
Now if T2 or Ubi chucked E3 then I'd be worried =/
I made a thread asking about E3 declining relevance, and was creamed.
I wasnt even saying it was going to die, just how long till publisher stop dropping serious dough into have their event there.
http://www.neogaf.com/forum/showthread.php?t=1179918&highlight=
thekonamicode
Member
When everything becomes iterative, the need for huge booths becomes less and less.
I'd propose that if 2K was there to show off BioShock 3 and another new game on top of their already announced line-up, Zelnick would consider that very big.It's the fanboy inside me who believes every year into an announcement, but when Zelnick says so, it will happen, THIS TIME
I guess my feeling is that publishers see it as just another streaming event opportunity in a sea of streaming opportunities instead of the end all be all of announcing their games.
EA broke out of the event in favor of having an event their fans could actually attend at the same time, and also covering the UK at the same time, which doesn't have much in the way of events as it stands.
AHA-Lambda
Member
I think that's a large part of it, a significant chunk (if not majority if you only look at Activision Publishing and not Blizzard, King etc.) of ATVI's business comes from 2 products that get released every year.
Makes sense. Why put additional costs on the company if they can piggyback on Sony etc.
I mean it isn't a great sign for E3 but then again it wasn't long ago companies were bitching E3 was too pricey and they tried to change E3 and it was a disaster.
Short of new IP etc. it does make sense to just ride on the back of the console makers who are willing to pay to push your game
I mean it isn't a great sign for E3 but then again it wasn't long ago companies were bitching E3 was too pricey and they tried to change E3 and it was a disaster.
Short of new IP etc. it does make sense to just ride on the back of the console makers who are willing to pay to push your game
DAREALGUMMY
Member
Not really Surprised. Besides TKK, Skylanders and Guitar Hero, they didn't have much. Blops 3 was just a viewing event.
vinnygambini
Why are strippers at the U.N. bad when they're great at strip clubs???
ashecitism
Member
COD at PS conference again?
It's their deal now. Destiny will be there too as it has been at basically every western Sony conference.