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No Activision booth at E3
- Thread starter Nibel
- Start date
AHA-Lambda
Member
Even if they were there it'd get minimal attention. It's probly in ATVI's interest for this one not to spend the money on marketing it.
JadedWriter
Member
Konami booth!? They're dead who gives a shit.
Mushroomer25
Member
Yeah, this is a fair point. Last year their non-CoD/Spyro/Destiny stuff flopped, unsurprising that they have less of it this year. With Destiny & CoD both likely having prominent Sony floor space, they really don't need anything of their own to show off.
Still, the fact that they are comfortable giving up that space may say something about how they see the future of the show. Remember that in years past, companies would show up exclusively to preserve floor space - rather than drop to the bottom of the priority list. Now? Not as concerned about that.
they have destiny, cod, tmnt, overwatch, skylanders plus any updates to wow, diablo or starcraft so not sure about the sparse lineup comment unless you are not including blizzard
Completely missed that thread but I would have posted in it and agreed with its decline. There was another E3 thread though that I did post in, that the game industry has so many avenues that E3 isn't required by some of them and that there's no need to make it this big Christmas-like event. Other industries now many conventions they can go to or even have their own special events or announce things in a video through social media.
That's how I see games going too. E3's relevancy is in decline because the future has more opportunities than ever before and the companies can announce things on their own schedule. Look no further than Nintendo with what they've been doing for awhile with Nintendo Direct.
Oh well, we'll probably get a trailer around that time anyway.
COD at PS conference again?
Buckle up because that's how it's going to be for every E3 until the next-gen at least. Sony has the marketing deal for COD now, not Microsoft.
cartographer
Member
Smart of them. E3, at least the public facing part, isn't that important.
https://blog.activision.com/communi.../take-a-tour-of-activision-s-booth-at-e3-2015
https://blog.activision.com/communi.../take-a-tour-of-activision-s-booth-at-e3-2015
Yes they did.
Petrae
Member
Even with lower booth costs, there's still high overhead in building, staffing, and maintaining a huge booth for 3-4 days. Plus planning. And setup. And materials. I'd rather go balls out on that stuff for my own event, charge admission, and hog the spotlight for my company. Use E3 for its intended purpose: A trade show for retailers and some press. Schedule small meetings. Devote attention in more meaningful chunks.
Hopefully that's where E3 is headed. It would be a much more productive event.
Given this potential trend, hopefully not ever. Keep traffic to relevant parties; the public can attend PAX, PSX, and other fan events. Having the public there interferes with business that should be taking place.
Acquiescence
Member
I really really really hope this means they aren't just pushing all their stuff into Sony's conference. I don't think I can sit through another Destiny showcase again.
Wandering Robot
Member
That's how I read their not having a booth. It's entirely possible that, if they have more major products next year, they have a larger presence next year. It's too early for me to make a "decline" judgment.
Now THAT would make for a fun E3. Watch as it takes over the city!
Bear Force One
Banned
Activision sold off the Crash IP CONFIRMED!
RecRoulette
Member
I wonder what happens next year with Destiny 2. Will they get their booth back or just start having their own event.
ashecitism
Member
Destiny has been at almost all of Sony's conferences in some shape and form since 2013.
Well first off, there's announcing games at E3... and then there's showing them. All those companies you've mentioned have announced games at E3 a bunch of times, usually at platform holder conferences. And certainly show them on the floor too.
I wonder if maybe Activision is just going to have Sony showcase COD at their booth instead of using the massive outlandish booth they usually go for.
AHA-Lambda
Member
I'm not including Blizzard, they act autonomously and have their own event and pretty much never attend E3.
Also there's no point in really mentioning TMNT, it's a tiny blip on ATVI's lineup that is in their best interest not to market at E3 to keep costs down, that's how their licensed model works.
Leaving just CoD, Destiny and Skylanders which I mentioned.
Oh yeah, it's E3 time regardless, I'm sure a vid will pop up.
Acquiescence
Member
Yes, I know. Thank you for reminding me.
Their attendance has been steadily increasing YOY for a while now. It still has a purpose as a bombastic showcase.
It'll be a public show before it goes.
It's not going anywhere. It's just changing. But with events like PSX, Nintendo doing it's own thing, etc. We're at a point where we don't need to save everything for E3. Publishers can announce things throughout the year.
Duckhuntdog
Member
Soooo... everyone is basically going to be doing their own versions of Nintendo directs then. Looks what you have done Nintendo. Look what you have done.
Pankratous
Member
Aw damn, this confirms part of the Sony conference will already be naff for me.
Graphics Horse
Member
Now Nintendo will try to surprise everyone by showing up with a huge stage show and booth and the place will be a ghost town.
Green Yoshi
Member
Then I hope they will announce some games before E3. ^^
Cynn
Member
I've been going to E3 since 1998 so I've seen it ebb and flow for a while. The simple fact is: E3 is unnessasary in today's world.Rösti;197262377 said:
- Game Journalists and Games Media in general aren't that influential to game players anymore. YouTube and Twitch personalities drive game awareness and adoption today more than anything else.
- Video streaming and Internet adoption allow developers and publishers to stream their marketing and awareness messages directly to their audiences. They don't need to brief people for magazine articles anymore.
- As digital distribution takes over the need for selling physical distributors on giving your product shelf space is going away.
- Crushing all the major announcements in the gaming industry into four days simply makes it easier for smaller voices to get lost.
Honestly, E3 was magic for me. It was a huge moment in my career to start going and it was absolutely unlike anything else standing in those halls with millions and millions of dollars spent solely to try and impress those of us there. I'm honestly sad that future generations won't get to experience it but I can't actually see viable reasons for the show to last much longer.
linkandzelda
Member
Nah. Nintendo have always had a booth even in the years that they didn't do a live press conference.
Petrae
Member
What would the publishers get out of this? They spend a metric fuckton of cash for the ESA and Los Angeles to make bank on increasing attendance-- when E3 is, at its heart, a trade show. Publishers that have the capital are better served to break away and host their own events; they can make money by selling tickets and get the same kind of message across that having an ESA-sponsored booth does, without sharing the spotlight with everyone else.
It won't matter that attendance goes up if publishers (like EA and ATVI have) don't spend money on booth space. They won't get publisher appointments and there won't be an awful lot to see... and the ESA can't force publishers to maintain booths.
I've been going to E3 since 1998 so I've seen it ebb and flow for a while. The simple fact is: E3 is unnessasary in today's world.
- Game Journalists and Games Media in general aren't that influential to game players anymore. YouTube and Twitch personalities drive game awareness and adoption today more than anything else.
- Video streaming and Internet adoption allow developers and publishers to stream their marketing and awareness messages directly to their audiences. They don't need to brief people for magazine articles anymore.
- As digital distribution takes over the need for selling physical distributors on giving your product shelf space is going away.
- Crushing all the major announcements in the gaming industry into four days simply makes it easier for smaller voices to get lost.
Honestly, E3 was magic for me. It was a huge moment in my career to start going and it was absolutely unlike anything else standing in those halls with millions and millions of dollars spent solely to try and impress those of us there. I'm honestly sad that future generations won't get to experience it but I can't actually see viable reasons for the show to last much longer.
I agree with this. ^^
I think the lines between trade and consumer are more blurred than ever.
Mostly likely that EA has a lot to show, so they're doing their own thing, and Activison doesn't have anything that would warrant paying a huge ammount for floor space. Activision will probably be in the Playstation and maybe Nintendo booths, I'm guessing.
This is incorrect. They actually brought CoD multiplayer to E3 for the first time last year.
But, Sony had a pretty big Destiny gameplay area set up in their booth last year (I think they might have had more demo stations than Activision did for the game) so this is probably what they will do again. It does make a lot of sense to let Sony do the demoing for you, especially when they have big exclusive deals with them on their 2 big games anyway.
For good this time hopefully.
It's run its course. It's become less of a necessity and loss investment for many companies. Especially the big guys who can throw their own party all about them.
Nah.
3rdamention
Member
Sony and Activision have been very cozy this gen..I know you are joking, but I wouldn't be absolutely shocked if there were Activision games with Sony deals playable at Sony's booth...