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Kotaku: Overwatch Director Says Speaking To Fans Is ‘Intimidating’ For His Team

https://us.battle.net/forums/en/overwatch/topic/20759346970?page=4
Blizzard said:
When we launched Overwatch in May of 2016 our team comprised 70 developers. When I say developers, I am specifically talking about artists, engineers, producers, sound/music designers and game designers. We're now at just north of 100 developers. We do have a few open roles (you can check our job site for these) but we mostly feel pretty good about the size of the team in regards to the things we'd like to accomplish. One of the things we value as a team is the concept of doing more with less. Even though I wouldn't say we're necessarily a "small" team as modern development standards go, we're certainly not an overly large team either.

We view ourselves as artists and craftspeople and we like to avoid that feeling of being "cogs in a large machine". We like the fact that we own Overwatch together as a unified team with a shared, collective vision. There is not one person -- or select people -- who dictates what we do. We're not peons of some visionary -- just implementing his or her vision -- and we're certainly not beholden to any corporate "overlords" telling us what we can or cannot do. We are 100+ game developers who absolutely love playing and making Overwatch.

The day we announced/launched/put OW into Beta, the game belonged to a large community. And we truly do see ourselves as the custodians -- not overlords -- of the game and community. With that said, something that no one can ever take from us is that the 100 or so of us on the team created something together that we truly believe in and stand behind. We have poured our hearts and souls into a game that we believe is special. We've staked our names and our careers on it. We try -- every waking hour -- to show how much love and magic we believe Overwatch can represent.

Since the day we have launched, we've only increased our efforts and dedication. Overwatch is a 24/7, 365 days a year affair for us. Overwatch doesn't stop because it's 5 o'clock on a Friday evening. Overwatch doesn't stop because it's our kids' birthday.

Do we do everything right? Certainly not. The 100 members of the OW team are *far* more critical than most of you of the game on a good day (although we're a little more professional about how we express our criticism). You will never meet one of us who says, "the game is perfect". We have no shortage of ideas of how to make the game better and we are lucky enough to show up to work every day and try to make those things happen.

We've built the team around the people who we consider to be the top developers in the entire industry. And because of that, we view them as amazing, creative individual contributors and not just "mindless implementers" who can be easily multiplied to increase output.

While most players have a few "causes" that they focus on, we - the team - care about *literally* every experience that has anything to do with OW. We care about where a button on the screen goes, what sound it makes, what color it is. We care about what the email says to a player who has just been banned. We care about constantly trying to improve ping times worldwide and server up time. We care about what Mei says when she is sad. We care about the integrity of Top 500 play, the tournament rules for esports, how big the OW logo is on a backpack. We care about all 26 heroes equally.

Each of us wants to be involved and contribute to all of these things plus 10,000 other OW-related things that come up each day. We are the 100 people who created the experience and whether it is good or bad, that's on us. We know we're only as good as our last patch.

Our passion and love is for making and playing Overwatch. Things like posting on the forums -- for many of us -- is not a normal or core part of our job. From Day 1, we felt like we wanted to be a development team that communicated more openly with our player base. We tried to make as many posts on these forums as possible. Our intention -- more than anything -- was show a presence and let you know that we're listening. We're not naive enough to think that we can sufficiently address each player's concerns here. But we do want you to know that we -- the OW development team -- are here with you, listening.

We try to do other things to let you know that we're part of this community as well. We make Developer Update videos so we can talk directly to you and explain what we're doing and why we're making decisions. We do not hide behind online handles or layers of Community Managers and PR Spokespeople.

Developers speak to you directly, using our real names.

And if you'll allow me to speak openly for a moment -- it's scary. Overall, the community is awesome to us. But there are some pretty mean people out there. All of our developers are free to post on these forums. Very few of us actually do because it's extremely intimidating and/or time consuming. It's very easy to post the wrong thing and make a "promise" to the community that no one intended to make. Once we say we're working on something, we're not allowed to "take it back". It's set in stone.

Also, because we are open with you and do not hide behind an anonymous handle (like all of you have the luxury of doing), we often times get personally attacked and threatened.

Most great developers I know just love being head's down making or playing games. The "public speaking/posting" part of the job is downright scary and intimidating. It often feels like there is no winning.


As a result, there are a small few of us who do most of the posting here. Two weeks ago, I was offsite all week without posting access (I cannot make forum posts from my phone for security reasons). The week after that, I came into the office 1 hour later than I normally do (I was feeling extremely fatigued and rather than waking up at 5:40am like I do most days, I woke up at 6:30am). The end result was that for 2 weeks I haven't posted at my normal rate. I apologize that it's been a quiet two weeks but that doesn't mean that we -- the OW team -- haven't been working just as hard as we always do and are not dedicated to making this game great.

Just because there are "a lot of threads" or "a lot of upvotes" about a certain topic, does not mean we're not paying extremely close attention to not only the community feedback -- but more importantly -- the game itself.

Of course the team talks about Mercy. Of course we talk about Ana. But we talk about all of the heroes. If we post, "we're talking about Mercy" immediately there is an expectation that she is going to be radically changed in the next patch when the truth is, we might just leave her how she is for a while. We're not allowed to post that here without our bosses (and I am talking literally here) receiving emails from some of you demanding we be fired. It's not exactly what I would call a safe environment for creative people to openly express their thoughts and feelings.

Anyway, we always appreciate feedback when it is expressed in an open, direct and constructive way. Player feedback is what has made this game great. We will try to communicate as much as we can. We love being a part of the community and we don't ever want to view ourselves or be viewed as being separate or removed from that.

Thanks for being patient with us.
Hit me with a rising uppercut if old.
 
Many Overwatch devs are scared to post on the forum because they feel they're gonna be attacked, but some do address the issues in the actual game and I admire that. I don't think it's easy to speak about a game that is being played by millions around the globe.
 
The toxic section of the Overwatch community is horrible. Not saying it's any worse then any other large game, cause they all have horrible people - but I can see why it would suck opening yourself up to them.
 
I feel like the Mass Effect 3 ending forever changed the way developers look at their fan base. I'd be scared too. I would never want that to happen to me, either. Fans just don't understand how difficulty it is to make a game and have no chill.
 
The direct text of what he said is as follows:

When we launched Overwatch in May of 2016 our team comprised 70 developers. When I say developers, I am specifically talking about artists, engineers, producers, sound/music designers and game designers. We're now at just north of 100 developers. We do have a few open roles (you can check our job site for these) but we mostly feel pretty good about the size of the team in regards to the things we'd like to accomplish. One of the things we value as a team is the concept of doing more with less. Even though I wouldn't say we're necessarily a "small" team as modern development standards go, we're certainly not an overly large team either.

We view ourselves as artists and craftspeople and we like to avoid that feeling of being "cogs in a large machine". We like the fact that we own Overwatch together as a unified team with a shared, collective vision. There is not one person -- or select people -- who dictates what we do. We're not peons of some visionary -- just implementing his or her vision -- and we're certainly not beholden to any corporate "overlords" telling us what we can or cannot do. We are 100+ game developers who absolutely love playing and making Overwatch.

The day we announced/launched/put OW into Beta, the game belonged to a large community. And we truly do see ourselves as the custodians -- not overlords -- of the game and community. With that said, something that no one can ever take from us is that the 100 or so of us on the team created something together that we truly believe in and stand behind. We have poured our hearts and souls into a game that we believe is special. We've staked our names and our careers on it. We try -- every waking hour -- to show how much love and magic we believe Overwatch can represent.

Since the day we have launched, we've only increased our efforts and dedication. Overwatch is a 24/7, 365 days a year affair for us. Overwatch doesn't stop because it's 5 o'clock on a Friday evening. Overwatch doesn't stop because it's our kids' birthday.

Do we do everything right? Certainly not. The 100 members of the OW team are *far* more critical than most of you of the game on a good day (although we're a little more professional about how we express our criticism). You will never meet one of us who says, "the game is perfect". We have no shortage of ideas of how to make the game better and we are lucky enough to show up to work every day and try to make those things happen.

We've built the team around the people who we consider to be the top developers in the entire industry. And because of that, we view them as amazing, creative individual contributors and not just "mindless implementers" who can be easily multiplied to increase output.

While most players have a few "causes" that they focus on, we - the team - care about *literally* every experience that has anything to do with OW. We care about where a button on the screen goes, what sound it makes, what color it is. We care about what the email says to a player who has just been banned. We care about constantly trying to improve ping times worldwide and server up time. We care about what Mei says when she is sad. We care about the integrity of Top 500 play, the tournament rules for esports, how big the OW logo is on a backpack. We care about all 26 heroes equally.

Each of us wants to be involved and contribute to all of these things plus 10,000 other OW-related things that come up each day. We are the 100 people who created the experience and whether it is good or bad, that's on us. We know we're only as good as our last patch.

Our passion and love is for making and playing Overwatch. Things like posting on the forums -- for many of us -- is not a normal or core part of our job. From Day 1, we felt like we wanted to be a development team that communicated more openly with our player base. We tried to make as many posts on these forums as possible. Our intention -- more than anything -- was show a presence and let you know that we're listening. We're not naive enough to think that we can sufficiently address each player's concerns here. But we do want you to know that we -- the OW development team -- are here with you, listening.

We try to do other things to let you know that we're part of this community as well. We make Developer Update videos so we can talk directly to you and explain what we're doing and why we're making decisions. We do not hide behind online handles or layers of Community Managers and PR Spokespeople.

Developers speak to you directly, using our real names.

And if you'll allow me to speak openly for a moment -- it's scary. Overall, the community is awesome to us. But there are some pretty mean people out there. All of our developers are free to post on these forums. Very few of us actually do because it's extremely intimidating and/or time consuming. It's very easy to post the wrong thing and make a "promise" to the community that no one intended to make. Once we say we're working on something, we're not allowed to "take it back". It's set in stone.

Also, because we are open with you and do not hide behind an anonymous handle (like all of you have the luxury of doing), we often times get personally attacked and threatened.

Most great developers I know just love being head's down making or playing games. The "public speaking/posting" part of the job is downright scary and intimidating. It often feels like there is no winning.

As a result, there are a small few of us who do most of the posting here. Two weeks ago, I was offsite all week without posting access (I cannot make forum posts from my phone for security reasons). The week after that, I came into the office 1 hour later than I normally do (I was feeling extremely fatigued and rather than waking up at 5:40am like I do most days, I woke up at 6:30am). The end result was that for 2 weeks I haven't posted at my normal rate. I apologize that it's been a quiet two weeks but that doesn't mean that we -- the OW team -- haven't been working just as hard as we always do and are not dedicated to making this game great.

Just because there are "a lot of threads" or "a lot of upvotes" about a certain topic, does not mean we're not paying extremely close attention to not only the community feedback -- but more importantly -- the game itself.

Of course the team talks about Mercy. Of course we talk about Ana. But we talk about all of the heroes. If we post, "we're talking about Mercy" immediately there is an expectation that she is going to be radically changed in the next patch when the truth is, we might just leave her how she is for a while. We're not allowed to post that here without our bosses (and I am talking literally here) receiving emails from some of you demanding we be fired. It's not exactly what I would call a safe environment for creative people to openly express their thoughts and feelings.

Anyway, we always appreciate feedback when it is expressed in an open, direct and constructive way. Player feedback is what has made this game great. We will try to communicate as much as we can. We love being a part of the community and we don't ever want to view ourselves or be viewed as being separate or removed from that.

Thanks for being patient with us.
 
Well, when you have people that have stalked, attempt to stalk, harass, and have been busted traveling to game devs houses, yeah.

There's a reason you're seeing more and more places go to universal umbrella accounts to respond to players and people.
 
I mean look at how much people bitched and moaned about the deserved Roadhog change earlier in the year. And the ones currently complaining about Mercy. And the endless nitpicking about the responses the team DID make about both things.

If I were them I wouldn’t respond either. The fanbase isn’t mature enough to deal with it.

Edit: people are even doing it in this thread even. There you go.
 
Just facing the community from a position of authority in the gaming side is daunting. Developers, community managers, GM's, etc. Anyone of them having to engage the community is an intimidating experience.
 
Since the day we have launched, we've only increased our efforts and dedication. Overwatch is a 24/7, 365 days a year affair for us. Overwatch doesn't stop because it's 5 o'clock on a Friday evening. Overwatch doesn't stop because it's our kids' birthday.

This doesn't sound good.
 
Expected. I hated tge Titanfall 2 OT on here as a few devs were coming in pretty much every day to respond to comments. A handful of posters were absolute cunts to the devs, to the point where they stopped responding at all. Having devs in the community is great, don't chase them away by being such a twat.
 
I mean, NeoGAF is something close to the crème de la crème of gaming forums and it doesn't exactly have insightful and meaningful discussion about 90% of the time. Just a more tasteful circlejerk in a lot of cases.
 
Blizzard is a massive dev with signifcant resources. They need to clean their own house. Ban assholes from their forums, make examples of posts that violate rules, and hire more community managers. Hoping the internet suddenly becomes more polite isn't going to work. Tough love is needed.

Also, gamergate has been going for some time. Blizzard/Activision had an opportunity to really send a message, but didn't. Stand up and be loud about what needs to change, what values you endorse, and what kind of behavior is intolerable.
 
With how slow updates and maps come out I would expect them to be working a normal 9-5 so I don't know exactly what they are doing with all their time, maintaining servers?

Honestly I feel like overwatch in year 2 is not the same as year 1, so many changes have happened that make the game feel like everyone is a damage dealer now, it's all about rushing in.
 
Nice sob story, Kaplan and Blizzard. Now get back to work. It's the fans who are paying for your lifestyle.

It isn't as if you guys aren't familiar with a fanbase, you've been in business since the 90s.

/s
 
Make him a very viable pick without having him rely on a one-hit kill every 6 seconds? Yeah, I've seen that.

Point is that there is a lot of frustrated fans who invested time into a character that they have been using to carry their crappy comps whom they have neutered.
 
I honestly don't blame them for their fears. I mean, I do appreciate that Kaplan & Co. maintain a line of communication with the fans. But knowing how toxic gaming fanbases (especially certain sections of Overwatch's fanbase) can be, I'm not surprised that they're intimidated by the fans.
 
It often feels like there is no winning.

Probably the most accurate thing said. There are typically no winners in online discussion, even if it's civil. Everyone simply talks at one another, the thread is either locked or abandoned and everyone slinks back to their respective corners. Nothing is changed or gained. And then you do it all over again. It's kind of hard to be woe is me about it though because it's been this way for years and it's likely nothing will change.
 
I mean have you seen what they did to Roadhog??

Made him literally invincible? Yeah I saw that.

No I see what you're saying though

This sort of ties back into both why developers don't speak with their fanbase as often as some people would like and why gamers are inherently terrible because they rebel against the mere concept of change. It's a shame, but I don't blame people in the industry for being reluctant or straight up refusing to engage in public forums, both online and off, when the overwhelming response you're going to get is a huge pushback for the mere concept of discussing a probable change.

Citation needed.
Now he's neither good at tanking nor Dealing damage. Way to balance him.

You are drunk, Hog with a healer of any kind is INSANELY difficult to kill now. You essentially have to do a focused 900 points of damage within 7 seconds in order to take one down, that time exponentially growing depending on how much support he's getting.
 
How has the reaction been to Mercy's changes? As a Mercy main, I'm not a fan, and I've fallen way off of the game, but that could just be from general fatigue.
 
With how slow updates and maps come out I would expect them to be working a normal 9-5 so I don't know exactly what they are doing with all their time, maintaining servers?
Could be plenty of things. No reason to assume they're being dishonest about how much time they're putting into this game.
 
They absolutely do not deserve the toxicity that surrounds the game. It's inexcusable.

Unfortunately the industry has been incredibly slow to react, and in many cases has been turning a blind eye to a lot of this behavior because they weren't the ones on the receiving end yet.

I loved Overwatch, I rarely play it anymore.
 
How has the reaction been to Mercy's changes? As a Mercy main, I'm not a fan, and I've fallen way off of the game, but that could just be from general fatigue.

I don't play Mercy and I like the changes. Can't speak for anybody else. But now it feels like I'm playing a proper 6v6 match instead of a 6v12 because someone plays hide and seek every time they have ult.
 
I imagine social media and the wider internet reach as made this stuff a lot more scary over the years. Sure, two decades ago you had people being crazy also. But these days it just seems like death threats and daily insults is part of anyone working on a popular product. How this ever got to be acceptable behavior is beyond me.
 
How has the reaction been to Mercy's changes? As a Mercy main, I'm not a fan, and I've fallen way off of the game, but that could just be from general fatigue.

Active Mercy players are enjoying it because there's more to do and she is way more of a threat. The utility of her ult has changed the way things are played, but it is still INCREDIBLY good, making unified assaults very difficult to defend against. The people who miss the mass rez are the ones who mostly played Mercy in the backfield, serving as a healing turret and hiding until everyone died on the payload, the hoped she'd be able to valkyrie in and rez. That role is better served by Anna or Lucio.

Ultimately the Mercy changes are a great thing as it makes things like solo ulting single players more costly when there's a risk that it could be a waste of an entire ult charge. People have to manage their abilities a lot more now. Thoughtless bomb sticks or reckless charges have higher consequences now.

I imagine social media and the wider internet reach as made this stuff a lot more scary over the years. Sure, two decades ago you had people being crazy also. But these days it just seems like death threats and daily insults is part of anyone working on a popular product. How this ever got to be acceptable behavior is beyond me.

It's not acceptable. The people doing it don't consider it to be acceptable.

But it's easy. So they continue to do it. See the guy who almost got a job at 343i, but his internet history, which he acknowledges is full of shitty behavior and hateful rhetoric, got the position pulled while he was in the middle of moving across the country and will probably cost him his position in the industry altogether.
 
Point is that there is a lot of frustrated fans who invested time into a character that they have been using to carry their crappy comps whom they have neutered.

Roadhog can do that again now though? As a bonus with the current meta he actually synergises with new Mercy really well because he feeds her tons of ult (which balances out his own ult feeding issues) and she can damage boost to bring his damage up to pre-nerf levels when he hooks someone.

How has the reaction been to Mercy's changes? As a Mercy main, I'm not a fan, and I've fallen way off of the game, but that could just be from general fatigue.

Right now she makes triple tank Ana look balanced lol. Any Mercy main who isn't a boosted meme Mercy should be pretty much carrying with her now.
 
They absolutely do not deserve the toxicity that surrounds the game. It's inexcusable.

Unfortunately the industry has been incredibly slow to react, and in many cases has been turning a blind eye to a lot of this behavior because they weren't the ones on the receiving end yet.

I loved Overwatch, I rarely play it anymore.

No developer deserves it but they have to make the best of a bad situation because like it or not these people are playing and supporting the game. Wasn't there a fairly famous PR person in gaming who once said that many fans deemed as "toxic" can be changed for the better by candidly engaging with concerns at some level or another and that developers remaining in a perceived tower can make bitterness and toxicity even worse?
 
I don't buy the narrative that toxicity is rampant. The issue is if you have many millions people playing your game some small percentage of players who are negative is a very large number of players. On top of that forums aren't a random sample of people playing a game. It's overpopulated by people who are dissatisfied with the game or the current state of balance, lobbying for nerfs and buffs. This feeds into an echo chamber among the biased self selected sample of players towards a slanted view of the game, reinforcing negativity, causing those forum goers to become more extreme in their views (e.g. making threads questioning whether the developers are competent).

What he is describing is exactly what I saw on the WoW forums many years ago. It's not going to change because people who are satisfied with the game will be playing the game not making positive comments to balance out the negative opinions. Hence the reason why most devs of sufficiently large games don't engage with forums, instead electing to have community managers relay concerns that they determine are good and valid, drained of the relentless negativity.
 
With how slow updates and maps come out I would expect them to be working a normal 9-5 so I don't know exactly what they are doing with all their time, maintaining servers?

Honestly I feel like overwatch in year 2 is not the same as year 1, so many changes have happened that make the game feel like everyone is a damage dealer now, it's all about rushing in.

It always was. People just figured that out as time went on. The comp meta has always revolved around rushing in as quickly as possible, the method of doing as such changing from season to season.

I don't buy the narrative that toxicity is rampant. The issue is if you have many millions people playing your game some small percentage of players who are negative is a very large number of players. On top of that forums aren't a random sample of people playing a game. It's overpopulated by people who are dissatisfied with the game or the current state of balance, lobbying for nerfs and buffs. This feeds into an echo chamber among the biased sample of players on forums towards a biased view of the game and reinforce the views of other negative people, becoming more extreme.

What he is describing is exactly what I saw on the WoW forums many years ago. And it's not going to change because people who are satisfied with the game will be playing the game not making positive comments to balance out the negative opinions.

While you're right, I suppose the question is how do you mitigate those very loud very schrewd voices. As you said, they are the most driven parts of your player base so you can't just ignore them, but if you try to acknowledge them and take in their feedback, you, almost assuredly, are attacked by those same people.

Making a decision about that is tough, especially when you get a lot of people who only come out of the woodwork to say, "I hate that Tracer is gay, you've gone too far!" or "Why is Zarya so butch! I only want hot pieces of ass in my games!"
 
I was a bit confused at the thread title, as if this was a Kotaku article, while it's just a forum post.

But yeah, no surprise there, a lot of people on the internet have a shit attitude. Overwatch is a pretty damn good game with so much love poured into it, yet developers are getting fucking threatened by a bunch of their "fanbase" because "waah, you killed Roadhog/Mercy".

Get over it, it's just a game dammit.

Edit : What make Mercy so good now? Her new ult? Res every 30 secs?
 
I don't buy the narrative that toxicity is rampant. The issue is if you have many millions people playing your game some small percentage of players who are negative is a very large number of players. On top of that forums aren't a random sample of people playing a game. It's overpopulated by people who are dissatisfied with the game or the current state of balance, lobbying for nerfs and buffs. This feeds into an echo chamber among the biased sample of players on forums towards a biased view of the game and reinforce the views of other negative people, becoming more extreme.

What he is describing is exactly what I saw on the WoW forums many years ago. And it's not going to change because people who are satisfied with the game will be playing the game not making positive comments to balance out the negative opinions.

I think the problem is valid concerns that come out in a hyperbolic way get mixed in with the actual stupid assholes who want developers to lose their jobs or whatever. And most of these developers either can't afford to go actually go through with a fine-tooth comb or don't want to. Like it or not the game companies are going to have to spend money on the problem because it's not one that is sustainable.
 
The toxic section of the Overwatch community is horrible. Not saying it's any worse then any other large game, cause they all have horrible people - but I can see why it would suck opening yourself up to them.
Destiny 2 is a pretty place imo.
I guess blizzard games just attract shit.
Diablo 3 is so toxic
Not even talking about pugs in wow
 
Blizzard's forums are kind of a wasteland. Ultimately I put that on them.

People will threaten developers on the D3 forums and at best the post gets downvoted.
 
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