what is NCAA I don't follow sports s summaries it for me please
The NCAA basically governs college sports. They have a vested interest in "amateurism" which is to say, that their players are considered "student athletes" and as such cannot be paid or receive benefits outside of scholarships to attend school.
The thing is, college football (and basketball, but less so) is HUGE and there are tons of people wanting to give these athletes free things for fame, autographs, just to have them around, to be involved with the program, or quite often to become their agent for the NFL. What's more is that a lot of these kids come from lower-income backgrounds so all the money being thrown in their face is very attractive for them and their families.
However the NCAA and its partners have a sweet deal right now where they get to profit off the name, likeness, and work of the students without paying them a dime. Not only that, it's the RULES that they don't get paid, or else everyone will want to get paid, and you can see how the guys in charge don't like that idea. South Park recently had an episode about "crack baby basketball" that lampooned the idea and basically had Cartman dressed up in southern gentlemen attire, relating the entire enterprise to slavery.
Anyway, what results is a neverending stream of hypocrisy from the NCAA. The NCAA says they are allowed to make money by selling products with the student's names on them, but the players themselves aren't allowed to do it. Even sanctioned players don't fall outside of this. The NCAA sanctioned USC and Reggie Bush so hard that USC isn't allowed to even acknowledge his existence anymore or even the games he played in, let alone sell things with his name on it. However, that didn't stop the NCAA from selling Reggie Bush memorabilia as recently as a year ago. And those sanctions were part of a corrupt investigation that one judge recently declared to have "malicious intent" on the part of the NCAA, and the NCAA is fighting to keep all records related to the case sealed because it would look bad for the NCAA if they came out.
Just this year, the NCAA flubbed yet another investigation, this time of Miami, where a booster was leading the football team out onto the field when he wasn't taking them clubbing, taking them on cocaine cruises (exactly what it sounds like), paying for prostitutes or, in one case, paying for an abortion after a player got someone pregnant. The NCAA came down with a slap on the wrist for that one because they had fucked up the investigation so badly that they didn't want to face the repercussions otherwise, which are mostly financial and also their crumbling credibility.
What you're seeing now, with the lawsuit by the players, EA bailing out of NCAA games, etc. is the NCAA's scheme is crumbling around them and they're incredibly weak and desperate.