"I'm going to embrace the spectacle," Marc Webb told fans at his South by Southwest keynote earlier today at the Austin Convention Center. "There was a moment deep in the [first film's] post-production process where a giant lizard smashed through a wall chasing a boy-man in a unitard and I said, 'This is not grounded. I'm not going to be beholden to smallness. I want it to be fantastic, to be big, to command and express that feeling when you're a kid and reading the comics. ... I didn't want to hide or shy away from that." With a total of three villains in the follow-up (Jamie Foxx's Electro, Dane DeHaan's Green Goblin and Paul Giamatti as Aleksei Sytsevich/The Rhino), no one could accuse The Amazing Spider-Man 2 of being grounded! However, Webb is well aware of the concerns over crowding the movie with too many bad guys. "We're obviously familiar with the complaints people had We're very careful to make sure the stories intertwine. For Peter Parker, it's very important that you create obstacles that are difficult to overcome." He would then add that The Rhino is, "in the movie for four minutes."