Like I said earlier I imagine the marketing would revolve around the best looking version of the game (PC) since its a cross gen game though it is jarring considering the large delay between Console and PC
Absolutely. I'm not arguing that marketing will not do what it takes to shine a piece of turd into what looks like a bar of gold(en turd). It's what they're paid to do.
I'm not referring to Dark Souls II, by the way. To be honest, I think the game looks pretty good (notwithstanding the fact that it could have looked even better, as the pre-release footage suggests). Its artstyle is a downgrade, for me personally, though. I can't really stand the weird psuedo-CG-ish look the engine outputs.
But yeah. I'm not surprised with shenanigans such as 47 Ronin marketing (featuring a character with 10 nanoseconds of screen-time prominently in posters; 2 minute trailers that contain all the action of the 2 hour movie, :lol).
Though just because everyone does it doesn't make it ok. I don't get why people have to bring up what Burger King and all the other fast-food chains do (also, did you know that fastfood restaurants aren't litigated for false-advertising because apparently they provide products whose quality can be easily assessed relative to the advertising? It probably also doesn't help that the companies are big, rich, and powerful; or that people just don't care enough to bother with the fight). Does that somehow excuse FromSoft? If not, then why bring it up?