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Why is Nintendo hiding their head of indie relations? (Gamasutra)

VariantX

Member
Nintendo really needs a community manager. Like a real good one.

That would imply that Nintendo actually wants to talk to people. The fact that they don't have one speaks to the issue of how closed off they are from the rest of the industry they participate in. It's almost standard practice to have a community manager these days.
 

B.O.O.M

Member
But Iwata understands gamers..he even made some games..best CEO..banzai

On a serious note..this is hilarious. I mean of all people, head of indie relations not being able to talk? LOL
 
Reggie himself said "sorry" to a fan who requested region free in the next console. I guess now I should interpret that as a "sorry we don't give a fuck"
 

AzaK

Member
I'm not sure this specifically is a problem but I do think that if they set up a Nintendo developer website with documentation, contact forms and a forum for Q and A they it would greatly help. Basically, if you want to control the message (which they do) then you need your own medium (which they don't have for this), otherwise you have to simply entrust it to third-party things like Twitter, Facebook and other websites.

They have those things, at least under the Unity and NWF initiatives. However it's very unprofessional feeling and you feel almost like you're in a ghetto, left to fend for yourself.
 

nampad

Member
Seeing how Twitter has evolved and how easy and fast it is to contact people this is really a shame. It seems like the whole dev community likes to tweet stuff. We often see some indie dev tweet Shahid or vice versa.

But yes, NIntendo will Nintendo and just because they had some very good initiatives it doesn't change the underlying problem with the corporate culture over there.
 

SmokyDave

Member
You only need to look at the respective digital stores to see who's effectively courting indies and who isn't.

Reading the article in the OP and then reading the interviews with Boyes and Charla just goes to show how isolated and out of touch Nintendo are.
 

Nyoro SF

Member
I can't believe that showing support against region locking can get you silenced internally.

Nintendo is the only one region locking now. It really does feel like the stone age when dealing with them.
 
I remember that story about Miyamoto exchanging business cards with someone at a show and then his handler took the card away and said he wasn't allowed.
 
Is something really lost? Are there indie devs who can only access Twitter, but not an email client? I doubt it.

The advantage of Twitter isn't in using it as a substitute for email, it's in its ability to kickstart unexpected conversations and get people talking with a very low barrier to entry. When you have an indie outreach guy on twitter, you have someone who can hear about cool new games from reading their twitter stream, or who can pop into ongoing conversations with indie studios, or who can ask for feedback and start a big public discussion about the strengths of their platform.

In this case, Twitter's standing in as a proxy for public communication in general in part because Nintendo has so few routes for such communication that dropping this one route is a pretty significant loss.

Well, whatever it is, it's working. Wii U and 3DS have -and are- getting extensive Indie content, including many exclusives, and several Indie developers have spoken out about how the eShop is an ideal climate for them.

It's working much better than it did last generation, certainly. It's not working anywhere near as well as Sony's comparable push is, though, which indicates that there's still room for improvement.

It is good to see individual developers seeing some success on Nintendo's platforms this time around (again, very much unlike most people's experience on Wii and DSi) but it's still limited primarily to devs who target eShop for timed exclusives. Getting to the next step in terms of building up indie support is going to have to involve bringing in more of the PC indies, and that's very difficult to do without real, ongoing public communication.

However, so much Nintendo negativity is fabricated.

This is like the generic head-in-the-sand position. "All those people complaining must be part of an insidious conspiracy!" No, it's just people complaining about stuff that comes up while they're doing their jobs. If you look at the things Microsoft, Sony, and Nintendo have broadly been taken to task for over the last ten years (by press, developers, or consumers) very few of the most major complaints are unsupported and almost all of them are things that the platform-holders went out of their way to remedy later on down the line.
 

Exile20

Member
I can't believe that showing support against region locking can get you silenced internally.

Nintendo is the only one region locking now. It really does feel like the stone age when dealing with them.

Nintendo makes it so hard to like them sometimes.
 

DNAbro

Member
Actually, it's not a lack of talented people. It's Japan's fear of interacting with consumers or letting people potentially speak on "behalf of the company". There's no trust of employees or any understanding that perfectly crafted marketing messages from an official soapbox just isn't authentic or effective to an informed/passionate consumer.

To be fair, this is not a trait unique to Nintendo amongst traditional Japanese companies.

Yet I feel like Sony does an absolutely fantastic job at it. The fact that @yosp is such a big figure on twitter for the Playstation community speaks volumes. Hell at least they respond to things like #ps4nodrm. Closest thing Nintendo has is some NoA Treehouse people on twitter. Nintendo should really try and listen to there fans complaints in order to gain some respect back.
 

Shiggy

Member
This doesn't surprise me. Wish they'd get some new direction with new managers, Iwata and friends just continue to show how inept they are.
 

JoeM86

Member
Yet I feel like Sony does an absolutely fantastic job at it. The fact that @yosp is such a big figure on twitter for the Playstation community speaks volumes. Hell at least they respond to things like #ps4nodrm. Closest thing Nintendo has is some NoA Treehouse people on twitter. Nintendo should really try and listen to there fans complaints in order to gain some respect back.

Can you imagine if Iwata did go on Twitter, the crap he'd get from people like many here who just constantly call for his head. Twitter is a decent tool at times, sure, but when there's negativity, it can be very toxic.


Somehow I found it
10 years ago.
Edit: fixed link
http://m.neogaf.com/showpost.php?p=63320796

I can understand this to an extent. If his private e-mail got out, it'd be catastrophic, though it is Miyamoto's decision on who to give it to, I can see the logic behind it.
 

DNAbro

Member
Can you imagine if Iwata did go on Twitter, the crap he'd get from people like many here who just constantly call for his head. Twitter is a decent tool at times, sure, but when there's negativity, it can be very toxic.



I can understand this to an extent. If his private e-mail got out, it'd be catastrophic, though it is Miyamoto's decision on who to give it to, I can see the logic behind it.

We need at least a Major Nelson level Nintendo person. the fact that Nintendo doesn't have a community manager is mindblowing imo.
 

JoeM86

Member
We need at least a Major Nelson level Nintendo person. the fact that Nintendo doesn't have a community manager is mindblowing imo.

Yeah, they do need to sort some sort of interactivity between them and the fanbase out. The Nintendo Directs were a fantastic start, and one of the best things in quite some time, but there is a level of disconnection thanks to the mass cultural relevance of Twitter these days. It humanises people and people don't seem to humanise Iwata etc., if you get what I'm saying.

But, that said, there is a risk in that. If you go too far into fan interactivity and capitulating to their desire, you always risk alienating the wider audience. People like us here are a vocal minority and not necessarily representative of the majority. Take the region locking issue. For most of us here, it's annoying, but for the mass general populace, they don't even know it exists or care about it. Same with the account system locking the account to the console. Most consumers won't need to transfer anything or buy multiple versions of the same console. Yes, they need to fix it still, but you see what I mean in regards to how we are.

They really do need to sort region locking out, though :p
 

mantidor

Member
What most people replying to the article read: "Nintendo sucks at indies" *goes to post how wrong the shitty article is Nintendo rules indies love Nintendo check out how many copies Gunman Clive sold.*

I don't see this, I see at least half the posts in this thread as "of course Nintendo sucks, they are dinosaurs". Actually, it's only two posts trying to argue otherwise. edit: ok now there are more but it's certainly not the majority sentiment :p

Not being able to use twitter as a way to communicate with indie developers means... just exactly that. Whether their actual communication with indies is good or bad is speculation at this point based on that article alone.

It basically reads like he's pissed they didn't answer for his request, an speculated away with just anecdotal evidence. He wasn't reaching out to publish a game, he was reaching out to write an article, seriously.
 
Can you imagine if Iwata did go on Twitter, the crap he'd get from people like many here who just constantly call for his head. Twitter is a decent tool at times, sure, but when there's negativity, it can be very toxic.




I can understand this to an extent. If his private e-mail got out, it'd be catastrophic, though it is Miyamoto's decision on who to give it to, I can see the logic behind it.

He has on many, many occasions on @Nintendo and @NintendoAmerica.
 

JoeM86

Member
He has on many, many occasions on @Nintendo and @NintendoAmerica.

I meant on a level akin to Yoshida, but you made my point somewhat.

Look at the crap Nintendo was getting when Pokémon Bank was delayed due to it killing the eShop servers. Every tweet and Facebook post they made was filled with insulting, toxic, sometimes threatening comments/tweets demanding Pokémon Bank be put up immediately.

Now, put it to a lone person, one who people here seem to think is the devil and that he should lose his job and thus be unable to provide for his family. It'd be somewhat demoralising, would it not?
 

ArtHands

Thinks buying more servers can fix a bad patch
Has anyone tried emailing Dan Adelman, using the email address listed on his Twitter? I and the other GAF people in the indie developer program have had quite positive experiences as far as I am aware. I haven't seen any cutoff of communication there.

I'm not trying to defend taking someone off Twitter, even though I realize multiple companies may do this if someone disagrees with policy -- but did developers actually use Twitter as opposed to email/forums/IRC/phone calls to communicate with Nintendo?


Oh, I guess I didn't realize how many people would use Twitter as a starting point. I guess I'm old-fashioned. =P

I think that's the problem. You're at his twitter profile, but if you want to talk to him, you have to log in to your email account and email him with the email he provided, instead of tweeting him directly.

Also, no activity at his twitter really gives a sense that the indie initiative is "dead" and no longer active. That doesn't inspire any confidence
 

Tripon

Member
I think that's the problem. You're at his twitter profile, but if you want to talk to him, you have to log in to your email account and email him with the email he provided, instead of tweeting him directly.

Also, no activity at his twitter really gives a sense that the indie initiative is "dead" and no longer active. That doesn't inspire any confidence

Except the reality is that games are coming to the eShop. Just one look at the eShop shows that new games from independent developers are coming regularly.

I mean, yes, Dan Adelman not being active on twitter should be concerning, but saying that the indie initiative is "dead" is a bit much when they're actually showing up on the marketplace.

Its akin to saying that the White House isn't working just because they don't respond to every petition at whitehouse.gov

Edit: http://www.ign.com/articles/2014/04/25/stick-it-to-the-man-gets-wii-u-release-date Stick it to the Man is coming to the Wii U eShop on May 1st. This is the kind of stuff I'm talking about, do people even check out the eShop before calling something dead?
 
Is this what passes as an article on Gamasutra? The author uses personal experience and observation with Nintendo, seemingly skewed one at that, and uses them to make generalizations. I found the comments section more useful than the article itself.
 

Albo

Member
Not being able to use twitter as a way to communicate with indie developers means... just exactly that. Whether their actual communication with indies is good or bad is speculation at this point based on that article alone.

They miss out on benefits like this -->

The advantage of Twitter isn't in using it as a substitute for email, it's in its ability to kickstart unexpected conversations and get people talking with a very low barrier to entry. When you have an indie outreach guy on twitter, you have someone who can hear about cool new games from reading their twitter stream, or who can pop into ongoing conversations with indie studios, or who can ask for feedback and start a big public discussion about the strengths of their platform.

In this case, Twitter's standing in as a proxy for public communication in general in part because Nintendo has so few routes for such communication that dropping this one route is a pretty significant loss.

And it would help in improving their public perception among indie's and the gaming community like shahid and yops have.
 

Shiggy

Member
They miss out on benefits like this -->



And it would help in improving their public perception among indie's and the gaming community like shahid and yops have.

Not if all replies are "Please understand", "We understand your concern, but...", "We are looking for a solution in future", which is all we are getting in interviews, investor meetings and Nintendo Directs.
 
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