From a Polygon interview about the Game Awards.
Source: http://www.polygon.com/2014/11/13/7...amer-centric-award-show-out-of-his-own-pocketPolygon said:Keighley, who has been covering the industry for much of his life, isn't just producing the two-hour show, he's paying for it out of his own pocket.
"The investment is my own," he told Polygon. "I'm bankrolling it and we're trying to sell some sponsorships. But there are no submission fees."
Keighley is also hoping to earn back the money for renting Planet Hollywood's AXIS Theater in Vegas through tickets, which went on sale earlier this week for $45 each, but there is no safety net.
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It helps the odds that the Game Awards is happening the day before the PlayStation Experience kicks off in Vegas, a massive PlayStation-themed public event being put together by Sony. And Keighley said that he's heard Microsoft might be doing something for fans around his show as well.