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The growth of full game downloads in the console space has surprised EA, the firm says.
The company told investors during its Q&A - as transcribed by Seeking Alpha - that full game downloads accounted for 33% of unit sales. That's considerably ahead of the firm's previous estimate of 29%, and 9% higher than the figure it posted last year.
The firm says the chief driver was "the continuing evolution of consumer behaviour. but some of the outperformance was driven by the shift from Star Wars Battlefront to Battlefield 1, as well as the digital performance of our catalog."
It expects full game downloads will account for 38% of its console unit sales during 2017.
However, EA's CFO Blake Jorgensen anticipates that for the whole industry the figure will be even higher - around 40%. This is because EA's big titles, such as FIFA, often perform strongly in markets with slower digital uptake.
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http://www.gamesindustry.biz/articl...game-sales-to-be-40-percent-digital-this-year
Its happening.