I guess its just like reading Game Informer. Game Informer typically has a good article based on its cover, but outside of that you can skim through everything else. Their reviews can be summed up if you just rush to the end. I don't have to sit there and read about someone's own personal experience. I'd rather read 4-6 different Pros and Cons and move on. So having a subscription can feel kinda pointless. I get my news from 2-3 sentences from emails, threads, or viewing the main page of a website. If I visit IGN its because it made the Google search top pick.
IGN feels like its its own MTV type of culture. They always have a hot girl who talks about games while people scream in the background. They have their so called host give you 5 minutes of news that flies over your head. Then when the real news comes out or a hot new game comes out.. their legacy staff (well known people) talk about it. I don't know about any of you guys, but that doesn't do anything for me. It feels like some rich dude wanted to make his own MTV type of gaming channel while everyone who has reached a certain age is almost too aware of what they're doing to enjoy it.
I also think there was a point where you could follow the pulse of gaming. It felt like an age of entitlement and maybe it still is. I might not be making a lot of sense, but its just how I feel. Its like the people who really took games seriously (as a job) sorta watched it unfold. You could watch a game rise and fall almost immediately.
Were you reading IGN when games like WANTED came out or when Eat Lead: The Return of Matt Hazard came out? You'll see people flock when larger games come out or their audience has something to talk about in great detail.
This is why I like sites like gameindustry.biz, because they feel like they're almost isolated from these other outlets. Which is probably why I like a 2-3 sentence description and a YouTube video showing me footage.