The interesting thing in all of this is that you have a current market leader that is going to end up selling upwards of 110 million consoles and God knows how many pieces of physical software and the industry's answer is, "You know, this industry is fucked up, we need to try out this completely new method of delivery." Change for the sake of change is going to end up costing this business dearly. When change is needed, everyone knows it, and we aren't there yet. I haven't heard many compelling reasons for an all digital future. The idea should be able to sell itself.