How about this reality? Maybe both companies don't have enough games to show (in gameplay) and that's why they aren't showing price, games, etc.. I definitely feel like there is something more happening. We had several previews from websites for the PS4/X1X generation. This one seems really really weird.
Well MS was banking on Halo Infinite when it came to their first-party launch lineup, until that was showcased and got delayed to 2021 after the backlash, now they have no first-party game for launch and playing BC games then became the main selling point for their next-gen console. On the other hand, Sony has SM:MM slated for a Holiday 2020 release (so it would be safe to assume they have gameplay ready to show), R&C's confirmed to be a "launch window" game (which we've recently seen gameplay for running on PS5), now we're seeing the Demon's Souls remake go through the certification process meaning there's a good chance that's gonna be a launch title as well (again, we're most likely gonna be seeing gameplay for this too). Horizon Forbidden West's a 2021 game (not early 2021) so I don't see why they wouldn't show off a little bit of gameplay for that as well, there's been RUMORS lately that they still haven't unveiled 1 or 2 more PS5 launch games yet, whether that's true or not only time will tell. So to me it looks like Sony's more prepared for next-gen than MS is at the moment, and everything they've shown off so far has been captured on PS5 while MS' May and July showcase featured either in-engine or CGI trailers, nothing running on the Series X was shown during these showcases.
As for the ongoing price war between both companies, I personally don't think there's a chance PS5's price is anywhere above $500 (for the disc version) because of how much they saved on by going with a 36 CU GPU most likely resulting in a smaller die size and less transistors per CU. That's why PS5 has features like
802.11ax (Wi-Fi 6) and a unified RAM pool (less bandwidth per CU required, so lower-clocked memory chips), their cooling solution patent seems to suggest 3D stacking could be used which would be cost-efficient if true. Even when talking about the cooling solution, Cerny
mentioned that their goal was to build a "cost-effective and high-performance" solution. The reason I think they're waiting on MS to go first is because they probably have an idea on how much Series X is gonna cost judging by the specs (I'M SURE both companies knew each other's specs way before they were officially revealed) and maybe they know it's gonna be more expensive than PS5 so they're expecting MS to reveal a $599 Series X only to counter it with a $499 PS5 (disc version). And then there's the unannounced Xbox Series S which is rumored to come in at $299 so I'm intrigued to see how that plays into all this, I also first thought $599 for Series X despite the high APU cost would never happen but after that Hot Chips presentation from MS, I do think that's gonna be the final RRP (maybe $550 at best if they decide to take a bigger loss per unit sold). Mixed memory pool,
not upgrading to Wi-Fi 6 are cost-saving measures made by MS to save as much as possible, I really wouldn't be surprised at this point if this price war lasts until late-October even.