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The Top 100 countries by game revenues (China, US, Japan take top 3)

cormack12

cormack12

Gold Member
Source: https://knoema.com/infographics/tqldbq/top-100-countries-by-game-revenues
Per capita stats are on the interactive blocks below rather than gross

9PZRFm.jpg

uVeCg9.jpg
 
Bojanglez

Bojanglez

The Amiga Brotherhood
FunkMiller said:
The European Union should really be presented as one block in charts like this, given its market integration and borderless economy.
Click to expand...
Still things like VAT and laws do differ to some extent, so it is interesting to see individual countries listed as some people may wish to infer if these have an effect on sales.
 
FunkMiller

FunkMiller

Gold Member
Bojanglez said:
Still things like VAT and laws do differ to some extent, so it is interesting to see individual countries listed as some people may wish to infer if these have an effect on sales.
Click to expand...

Possibly, but not representing single markets as they actually are skews any data, and renders it pretty inaccurate in terms of analysing the importance of different markets.
 
JimiNutz

JimiNutz

Banned
I'm surprised Canada is that low.
Also surprised that Germany is above the UK. I know Germany is a larger nation but I thought the UK was more into gaming.
 
S

Stray Parts

Member
Yeah EU is not a country it is a trade block (with dysfunctional political aspects), it also does not have a unified digital economy, so it cannot be counted in such a chart.

China & Korea are major PC F2P domains.
 
yurqqa

yurqqa

Member
Vier said:
I'm surprised to see Russia so high.
Click to expand...

Russia was 99,99% pirate country in the beginning of 2000s, but then they did the industry did the right thing - they did a lot of budget releases of big games with Russian translation, so thy became available and little by little created a habit in customers to buy licensed games.

It was quality product that was convenient to buy and was not much more expensive than pirate games (broadband internet was far from widespread).

It's what many industries missed - to make the service more convenient and/or more affordable for the customers so that they would prefer to buy licensed product to pirating.

Music and video industries spent a lot of money fighting pirates and technology. But then came Apple with iPods and then Spotify came with streaming. They made the service convenient and affordable and people are paying.
 
the_master

the_master

Member
FunkMiller said:
The European Union should really be presented as one block in charts like this, given its market integration and borderless economy.
Click to expand...
I agree.
It is a market and it would be 3rd, before Japan and after the US.
This things are relevant because companies will try to please the larger audiences, that is why we will see more China "culturally censored" games (to add on top of USA "cultural censorship")
 
MastaKiiLA

MastaKiiLA

Member
Thailand in the top 20, with a relatively poor population is pretty impressive. That's 90% mobile gaming. It makes sense now that Gameloft is partnering with AIS to bring Blacknut cloud gaming here. It's weird, because I'm pretty sure it's all mobile games being offered through the cloud.

China and Indonesia are probably heavy on mobile gaming too. However, China banking that hard with such a large population is crazy. That's why Tencent is so damn big. They're pretty much printing money with games and Wechat.

Indonesia looks like a good place to make money too, given their population is sneaky huge. That's also a relatively poor nation, at least the average citizen.

I'm surprised Singapore isn't on there. Maybe the pricing is so ridiculously high for mobile games, that most of the gamers there stay f2p. We've compared pricing with some guys I play with some Singapore, and they're usually getting stiffed for like 20% higher prices than we get in Thailand. Brutal.

EDIT: Oh yeah, no Korea is a bit of an eye-opener. Anyone that plays freemium mobile games knows that Korean whales are monsters. I wonder if the piracy scene there balances the scales. You have crazy whales, but a bunch of freeloaders who never pay for anything.
 
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Great Hair

Great Hair

Banned
FunkMiller said:
The European Union should really be presented as one block in charts like this, given its market integration and borderless economy.
Click to expand...

2019
$34.4bln. China
$31.5bln. USA
$26.1bln. Yurop
total $92bln

Looking at the mobile application markets, the number of app downloads amounted to the mind-blowing 194 billion.

Jaw-dropping app revenue stats:
  • Users are spending $380 billion worldwide on in-app purchases.
  • There are more than five million apps out there.
  • In 2020, app revenue statistics are projecting revenue of $581.9 billion.
  • The prediction for the overall mobile app market is for continuous growth, reaching the staggering $935 billion in revenue in 2023.
  • Google Play generated $8.3 billion and the Apple App Store generated $15 billion in sales in Q1 2020.
  • While in 2015 mobile app store revenue was just over $29 billion, in 2019 it more than doubled – $71.3 billion worldwide.
More than 57% of all game developers reside in the US.
• Revenue from Free to Play games amounts to over 85% of all game revenue.
• Global Esports industry is growing at the rate of 30% year-over-year.
• There are over 2.2 billion mobile gamers.
• Over 66% of console gamers prefer physical discs to digital download games.

2015 as a comparison
www.gamesindustry.biz

The discussion in mobile is over, Free-to-Play has won

Editor's Note: This is one in a series of year-end content to be published daily leading up to Christmas that includes …
www.gamesindustry.biz www.gamesindustry.biz
 
fersnake

fersnake

Member
i have this curiosity, i dont live in the US but i bought all my games/consoles at Amazon USso that mean those revenues are counted to US right?
 
P

prinz_valium

Member
FunkMiller said:
The European Union should really be presented as one block in charts like this, given its market integration and borderless economy.
Click to expand...
Nah.
Not a single language. Verry different economies. Very different companies who are bin in one or the other.

The EU is still nothing like the US
 
Rolla

Rolla

Banned
"The gaming industry is evolving rapidly. Every producer wants to involve as many users as possible and offers realistic graphics, new opportunities, and tasks to take advantage of the explosive growth in gaming interfaces made possible by the Internet and smartphones. Producers are also increasing revenue by switching from one-time, pay-to-play models to dynamic gaming experiences based on regular small payments by gamers for new features."

This isn't a console or PC gaming survey but rather smartphones and mobile gaming survey.
 
T

Three

Member
FunkMiller said:
Possibly, but not representing single markets as they actually are skews any data, and renders it pretty inaccurate in terms of analysing the importance of different markets.
Click to expand...
But this way we get more data. What good would adding them all into one stat be? If a company wants to invest in the EU market they are usually smart enough to know that they can add those values up.
 
L

LazyParrot

Member
Vier said:
I'm surprised to see Russia so high.
Click to expand...
I think that while Russians aren't willing to pay high prices for games, they're very willing to waste money on microtransactions. IIRC Crytek's F2P online shooter was basically a failure in all markets except Russia, but its success there kept it alive because Russian gamers were willing to put up with almost anything as long as the base game was free.
 
fermcr

fermcr

Member
The top 3 are likely responsible for 60-70% of game revenues... :messenger_astonished:

That's quite a large chunk for only 3 countries.
 
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FunkMiller

FunkMiller

Gold Member
prinz_valium said:
Not in terms of gaming revenue
Click to expand...

True, but that difference isn't that much, and the actual market is larger, given that there are more consumers in the EU than in the US. My point here is that when you break things down into individual countries in the EU it does not give an accurate representation of how video games companies see the video games market. Hell, the same applies to any business.
 
Y

YoodlePro

Member
FunkMiller said:
True, but that difference isn't that much, and the actual market is larger, given that there are more consumers in the EU than in the US. My point here is that when you break things down into individual countries in the EU it does not give an accurate representation of how video games companies see the video games market. Hell, the same applies to any business.
Click to expand...
Yes, this needs to be spread more.

The EU as a market (leaving aside all the other stuff about politics, language etc) is THE LARGEST market on the planet. Yes, larger than China and the US (not combined though lol).
 
cormack12

cormack12

Gold Member
This article from last week also probably relevant to the China discussion

www.cnbc.com

China's smaller cities account for 70% of video game revenue in world's top market, report finds

Video games are booming in China's smaller cities, with citizens there accounting for more than half of revenue nationally, according to a recent report by Niko Partners.
www.cnbc.com www.cnbc.com

Video games are booming in China’s smaller cities, with citizens there accounting for more than half of revenue nationally, according to a recent report by Niko Partners.

“76% of gamers in China live in Tier 3-5 cities, accounting for 70% of game revenue,” Niko Partners said in a synopsis of its China Gamers Report.

Cities in China are classified by tiers based loosely on population and economic size. For example, places such as capital Beijing and Shenzhen are generally considered tier-one cities, while lower-tier cities are smaller.
Click to expand...

“What we think is happening with the smaller tiers is ... there are more and more gamers adapting to uses of mobile devices,” Lisa Cosmas Hanson, founder and president of Niko Partners, told CNBC in a follow-up interview.

With “fewer things to do for entertainment” in smaller cities as compared with their cosmopolitan peers in Beijing and Shanghai, “gamers spend their time with little cost entertainment which can be social.”
Click to expand...

The spending habits of those in China’s lower-tier cities differ from that of their peers in larger cities, Hanson said.

For example, she said many gamers in the China’s smaller cities tend to “keep the ads on” in their games because they don’t mind it as much. They also tend to spend less money on in-app purchases, though the aggregate spending level remains quite high as “there’re so many people” in the cities.

Citing a study examining the differences between gamers in Tier 1 and 4 cities, Hanson said those in the smaller cities were “convinced” that free-to-play games — which tend to make money through advertisements or in-app purchases — were cheaper as compared with their premium counterparts where a higher price is charged upfront.

“They feel like they’re getting a better deal because they feel like they’re in control of the spending, but actually they wind up spending just as much or more,” Hanson said.
Click to expand...

Asked about the potential sources of external competition for gamer attention in China, Hanson said: “It’s a shared interest among almost all the internet users in China.”

“There aren’t 720 million people spending a whole lot of money on most other types of entertainment,” she said. “It’s like the one thing that everybody does more than anything else.”
Click to expand...
 
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S

Soulblighter31

Banned
JimiNutz said:
I'm surprised Canada is that low.
Also surprised that Germany is above the UK. I know Germany is a larger nation but I thought the UK was more into gaming.
Click to expand...


Theres no surprise there. If you look at past years, germany is pretty much a bigger market than uk for a long time. Makes those uk sale threads all the more weird. Such a tiny, tiny market compared to the big three and its even lower than another european country, but for some reason we take uk sales as more than it is. Game X sold 50 thousand copies in the uk thread. Yeah, so what ?
 
C

CobraXT

Banned
Saudi Arabia should be much higher because most gamers here prefer the US & UK region of the PSN/Xbox store
 
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Tiamat2san

Tiamat2san

Member
JimiNutz said:
I'm surprised Canada is that low.
Also surprised that Germany is above the UK. I know Germany is a larger nation but I thought the UK was more into gaming.
Click to expand...
Canada is only 37 millions people

Spain is 47 millions
Italy is 60 millions
UK almost 67 millions
France 67 millions
Germany 83 millions

it’s more or less about population.
 
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