He's either stupid or bad at his job, same shit.
Steve Jobs was right, these companies rely on product people to achieve success and then once they achieve it they have a knack for putting the marketing guy in charge and then the whole thing becomes driven by marketing heads who know dick shit about products.
After having watched the Snydercut, it's obvious that WB Execs simply dont know ANYTHING about filmmaking. There are AMAZING scenes in the snydercut that were completely cut out and replaced by some of the worst scenes ever. And as much as its tempting to blame Whedon, it's shocking that a team of execs allowed that version to hit theaters. It shows a complete lack of understanding of what makes a movie great.
And that happens when you start to replace Movie execs with guys who run theme parks, and marketing execs who have never produced a movie in their lives. They dont understand the product, let alone the vision of the artist. I dont know what Jim's background is. I know he was the head of Sony europe for a while, but I dont remember him being part of the worldwide studios at any point like Shu, Layden and Andrew House. Jack Tretton and Kaz made some dumb mistakes with the PS3, but those mistakes were made because they trusted the genius but insane artist Ken Kutaragi who led them down the wrong path and the parent company who forced an expensive bluray player on them.
There is a big difference between those guys who understood consoles and games development and Jim Ryan who seems to be a profit first guy. Kaz and Jack Tretton went out and bought Sucker Punch, Evolution Studios, Media Molecule and Guerrilla Games immediately after losing out on FF and GTA exclusivity. They knew that exclusives were important. If I had to guess, i would say Nintendo and other Japanese old school execs are laughing behind their backs at Jim ignoring literally 3 decades of strategies, stats, trends and business models in favor of chasing short term profits.
Sony made $25 billion in revenue last year. 2x more than Nintendo and MS. 3x more than Ubisoft, EA and Activision. They did this by focusing on exclusives and strengthening the PS brand. So why throw it all away?