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Playstation Vita ads are up
- Thread starter Wario64
- Start date
rollingstart
Banned
Euro one is pretty good, like a less subtle Double Life ad from the PS1 days.
The_Darkest_Red
Member
The US ad was pretty weak... I'd like to see more of a focus on the system and the games.
wanna know the reason the ps3 failed? kevin butler. he's a horrible ceo.
Ardenyal
Member
So happy SCEE has maintained the more artistic Playstation brand marketing. SONY always tried to position Playstation as the grown-up, more (artistically) authentic approach to gaming. Occassionally it could come off as ill-advised art wank, but overall it left a very good impression.
Really liked that ad.
The less said about the US one, the better.
Really liked that ad.
The less said about the US one, the better.
I don't think it does which is why I'm not sure why they even advertise 3G gaming.
TheBioLover
Member
Looks nice. Would have loved a Kevin Butler Vita ad though.
Square Triangle
Member
Bravo SCEA, you made my middle school project look like it deserves an Oscar.
MatthewB92
Member
I thought it was because of an evil baby?
The US one is terrible. At the beginning it almost seems like the message of the advert is "Buy a Vita and you're more likely to get mugged if you play it in public."
Also the device itself isn't on screen for long enough. People may be forgiven for thinking it's just a PSP.
funkystudent
Member
the EU ad reminds of the ps1 ads they had.
Yep, definitely get that feeling from it.
Playstation ad: http://www.youtube.com/watch?v=6Bqq38WZctA
US ad is not bad.
My main concern is that it barely talks about the actual product and barely shows it; anyone casually flipping channels could think is just a PSP. And nothing says that is "something new".
Plus 3G gaming?
Then again, they said that the $50 million campaign was targeted to technically the people that already know of it.
**
Yeah., EU is way better. Though barely shows it, but still nice.
My main concern is that it barely talks about the actual product and barely shows it; anyone casually flipping channels could think is just a PSP. And nothing says that is "something new".
Plus 3G gaming?
Then again, they said that the $50 million campaign was targeted to technically the people that already know of it.
**
Yeah., EU is way better. Though barely shows it, but still nice.
Euro ad is the better ad.
But they both fail to conjure up a must-get attitude. I guess the euro one is good on a 'hey there's a new playstation handheld out!' kind of way. But neither of them show anything that is worthwhile about the console itself. The euro ad didn't even show any footage. But I guess they are banking on just getting the people who will buy it on name alone.
After the euro ad I was just like gaming = awesome. Had nothing to do with vita.
But they both fail to conjure up a must-get attitude. I guess the euro one is good on a 'hey there's a new playstation handheld out!' kind of way. But neither of them show anything that is worthwhile about the console itself. The euro ad didn't even show any footage. But I guess they are banking on just getting the people who will buy it on name alone.
After the euro ad I was just like gaming = awesome. Had nothing to do with vita.
Oppo
Member
As I mentioned in the other thread – tell me that they didn't look back on their history of ads, decided that Double Life was one of the best, and decided to update that. It's so clearly in the same spirit and style, but with a bigger budget.
edit - beaten senseless
edit - beaten senseless
UberTag
Member
$50 million well spent.
Combichristoffersen
Combovers don't work when there is no hair
EU ad was pretty great. US ad is best forgotten.
I watched the US ad and I didn't want a Vita. And made me contemplate suicide.
Watched the EU ad, now I want a Vita.
I like that the US ad actually shows the product. It drives me crazy how many consumer electronic products don't just show the damn thing in action, something that Apple manages to do flawlessly in their ads. But overall, didn't convey it as anything special. Looks like a 3G PSP or something.
Euro one seems typical for Euro. Those style ads bore me to tears. You have a general idea what the product is, but instead of show it they spin some boring narrative for 45 seconds I don't care about.
Euro one seems typical for Euro. Those style ads bore me to tears. You have a general idea what the product is, but instead of show it they spin some boring narrative for 45 seconds I don't care about.
"Why is the 'E' red? I don't get it."
There's more than 1
Bomber Bob
Banned
lol wargame + 3G gaming + hashtag
so american
so american
DR2K
Banned
Probably after you run out of the the 256mb monthly data. Honest marketing.
SONY's EU approach has always been brand > product when it comes to marketing. You make the company aspirational, the products fall in line with that. A few mis-steps aside, it has usually served them well.
See:
Goddamn so spectacular. Being alive during the PS1 era was fantastic. I didn't even get one until towards the end (I went for the Saturn, no regrets) but I was in constant awe of the Playstation brand.