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[TheJollyCorner]

Sony's manning their battle stations, huh?


Gonna get those PS4 commercials filmed.

 

[HardRojo]

I think we're tired of Butler tbh.

Speak for yourself, I'd love to see Butler back.

 

[BibiMaghoo]

If these are the same people that did the Sprite ads in the UK - the ones with the goblins in them - they are in good hands.

 

[Stark]

Love the Chrome ad. Seems like a good choice.

 

[Boss Man]

Those Gif are just too damn amazing. Bravo!

 

[EdwardTivrusky]

I hope if they create a good avert SCEE uses it and vice versa.

Seems like a waste of money both wings of the company make completely different adverts for everything. I dont think any other game company does that.

It happens for some products in Europe and i'm sure the UK has had it's fair share of american Sony ads but there is a flavour that each region has that your marketing will be aimed at.

I'd hope they would use any good advert from any of their regions in the other ones. I like seeing a different perspective on things. Keeps the world fresh but companies have to decide whether a global advert vs a local one would garner more sales. In TV especially. I'm sure the media outlets all use Press Packs and such.

Did the creepy UK Sony adverts escape europe to America?

 

[grimshawish]

Butler was a terrible misstep and SCEA marketing became too focused on something that wouldn't sell products. You might have enjoyed them, but it was just more of Sony making themselves look weird.

He only worked for the already converted. It wasn't aimed at anyone else and was thus a massive waste of money.

 

[Binabik15]

I hate Axe commercials, but they ARE pretty damn effective at getting recognised, people making jokes about the Axe effect and all, so they're good at what they're doing. I have never seen a Chrome ad and I don't care to look them up, but it has to be better than what they've been doing so far.

 

[Shao Kahn Brewing a Stew]

Good. As awesome their Michael ad was, they missed the opportunity and released a little lackluster commercial/trailer for PS All-Star BR.

 

[Mammoth Jones]

Good. They seriously need to push the Vita.

Their "old" ad agency wasn't cutting it:

 

[Terbinator]

 

[prwxv3]

Thank God. About fucking time. Now we wait to see if its actually a good agency. GOW and The Last of Us will be good indicators for this new agency.

 

[CambriaRising]

My hopes for Sonys future are now brighter.

 

[Shao Kahn Brewing a Stew]

Okay. Just checked their ads, and now I know who they are for I have seen their ads before. Great ad agency. Good decision by Sony.

 

[nib95]

The New York Agency in particular has made some of the best ads around. The Google one posted in the OP, plus the Google Chrome vs Potato one and more. Fine pick Sony, fine pick.

 

[Amagon]

These Kaz gifs are awesome/

 

[FoxSpirit]

Good for them, especially as they are about to enter the next generation. It'll be nice to see what quirky things the new firm can come up with.

So Sony should go back marketing a gaming console as a gaming console is all that ad told me.

 

[kirblar]

But I thought we were supposed to be a pit of negativity!

To echo everyone else: good move, they clearly needed a change.

 

[block tower]

 

[Clay Davis]

this is actually very good news. I happened to see one of those chrome browser ads a few days ago. very well done and more importantly, it was eye catching and made you pay attention.

sony are seemingly firing on all cylinders at last. I would say about time, but this is something that should have happened some time ago.

 

[gutter_trash]

as long as they stay away from the Venom symbiote ads and the PS9 future stuff lol

 

[Concept17]

as long as they stay away from the Venom symbiote ads and the PS9 future stuff lol

PS9 ad was best PS ad.

 

[gutter_trash]

PS9 ad was best PS ad.

atleast you don't like the Venom Symbiote ads

 

[phosphor112]

I want a PS4 commercial to bring me to tears like that Dear Sophia one did.

 

[VeryGooster]

I do like the ads for Chrome. Hopefully this is a step in the right direction because... damn.

 

[Orca]

I want a PS4 commercial to bring me to tears like that Dear Sophia one did.

If it ends with $799, that'd probably do it.

Good move on the change. Their ads weren't doing much for them.

 

[peanutbutterlatte]

Ah, the advert where the father shares intimate details of his daughter's childhood over the internet... eeeeh.

 

[Mario007]

That chrome ad was pretty damn amazing. So hopefully this will be a good choice for Sony.

 

[AstroNut325]

This sounds like a huge step up. All the best Sony. If you can keep delivering great content like you did for PS3... I hope you take the lead once more.

 

[Harlock]

I would love to see the briefing.

 

[phosphor112]

gatdang that girl at the end of the sprite commercial is nice.

I read that "gatdang" in Hanks voice.

And I agree.

If it ends with $799, that'd probably do it.

Good move on the change. Their ads weren't doing much for them.

Cold, ice cold. I laughed though.

 

[Meccanical]

Remember when Sony made that creepy ad with the dead baby or something in it?

 

[erpg]

A massive, and much needed upgrade.

 

[prwxv3]

If it ends with $799, that'd probably do it.

Good move on the change. Their ads weren't doing much for them.

lol

 

[- J - D -]

At this point in the Playstation brand's life, I think Sony could benefit from appealing to nostalgia, and the brand's heritage and history. Or would that be a bad thing in this new age of smart phones and tablets?

 

[Endo Punk]

Sony needs to get David Lynch again to promote PlayStation. Most memorable ads for the brand.

 

[Mesoian]

Saw gofreak post about this in the PS meeting thread and with all the talk about Sly getting no marketing I thought it deserved its own thread.



Here's some of their previous work for other clients:
Axe - Susan Glenn
Google - Dear Sophie
Sprite - Camouflage

And here's the old Michael ad from Deutsh for those who don't remember it.

That's a good pick. Those guys are solid.

The Micheal campaign was good though, their problem was halfheartedly chaining it to Playstation allstars. Can't remember if Bartle is the same dudes that did the Kevin Butler stuff, Sony was dumb for not continuing that campaign, it was the best video game marketing drive they ever had...until they introduced the kid.

 

[Massa]

SCEA's problem goes much deeper than their advertising agency.

 

[MagicWithEarvin]

The Google Chrome ad was great - looking forward to what they come up with for PS4.

 

[Mokubba]

About time

 

[Bumhead]

this was striking at the time, definitely give sony the edge

http://www.youtube.com/watch?v=6Bqq38WZctA

I have so much love and nostalgia for this advert.

The PlayStation brand was monstrous back then. Completely captured the moment of its time. I really, really hope the PS4 is even half as effective in its overall cultural relevance and impact as that.

 

[BurnOutBrighter]

I'd go back to the weird PS2 marketing if that's what it took.

Any marketing is better than no marketing.

 

[Sapphire Dreams]

Let's hope they could have better marketing for the Vita ...

 

[ThatStupidLion]

thats good ad agency.

hope it pays off for them.

 

[ta9qi]

First time i see this
http://www.youtube.com/watch?v=cbK95e0i_3Q

also there was vita commercial from scej about a creepy man, as i remember he was shouting but i cant find it anywhere

 

[Cornbread78]

But, but... Marcus and Butler? C'Mon man...

 

[Totobeni]

well better late than never I guess.

Folklore 2 will need good marketing.

 

[Clay Davis]

The Google Chrome ad was great - looking forward to what they come up with for PS4.

here are some of the UK ads for chrome.

https://www.youtube.com/watch?v=Lq2Nvs0va2g
https://www.youtube.com/watch?v=E0qDrRJT4zE
https://www.youtube.com/watch?v=0cKpvwlSGOI

they are very impressive. sony have made a great decision going with this agency.

 

[Killthee]

That's a good pick. Those guys are solid.

The Micheal campaign was good though, their problem was halfheartedly chaining it to Playstation allstars. Can't remember if Bartle is the same dudes that did the Kevin Butler stuff, Sony was dumb for not continuing that campaign, it was the best video game marketing drive they ever had...until they introduced the kid.

Deutch was behind the Butler ads. IIRC, they got the account sometime in 08 after TBWA's "Universe of Entertainment" (Venom) ad.

 

[Violater]

I used to love the PS2 commercials, the sound effect before the actual commercial was brilliant. I would hear it and run into the room to see the new game being advertised knowing it was a PS2 title.
I remember playing PoP on the PS2 then seeing a GOW commercial for the first time, my jaw hit the floor. Those were the good old days.