shinobi602
Member
Nice article from GI.Biz
That feeds into another part of EA's plan for NBA Live 14. The game is coming to Xbox One and PlayStation 4, but skipping the current-generation consoles entirely. By focusing solely on the new consoles using the EA Sports Ignite engine, the hope is that the team will be able to focus on living up to those expectations and setting a foundation for the new generation rather than using resources to produce a technically inferior option on over-the-hill hardware. And as EA has experienced in the past, the gap between generations is a potential stumbling point for the competitors, and a chance to swing the momentum in a rivalry.
"If you look at Gen 3, that was the first large hiccup that NBA [Live] made," O'Brien said. "With NBA Live 06, there was a decision to rewrite a lot of technology and that put us in a position where we didn't have a full feature set and weren't able to provide our consumer with what they expected. 2K did a different approach and I think were able to gain significant momentum and overall product parity on us at that time. And they continued with a very strong direction, and EA has been trying to play catch-up ever since that moment. Whether that was reflected in revenue or consumer reaction, it was understood internally how strong of a game they've had for so long."
"2K did a different approach and I think were able to gain significant momentum and overall product parity on us at that time," said O'Brien to GamesIndustry International. "And they continued with a very strong direction, and EA has been trying to play catch-up ever since that moment."