I actually prefer this to something like Kotaku, which, throughout the whole DRM thing was both putting up articles about how awful DRM is, how terrible Xbone is for supporting something so horrible, and also putting up previews for Xbone games. That's unprofessional and spineless: if you're going to take a 'principled' stance on it, don't then turn around and do traditional PR for the thing that you claim is killing your hobby.
This, realistically, is an editorial. They're not saying 'XBONE IS A CANCER ON OUR WONDERFUL INDUSTRY, WE NEED MS OUT NOW', they're saying 'the PS4 looks like a much better product than Xbox One'. That's no different to those articles on tech sites where they tell you which phone you should buy.