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[MiyazakiHatesKojima]

Bloomberg - Are you a robot?

Bloomberg reports that the PS5 is costing Sony around $450 per unit. However, Bloomberg's source claims that Sony is taking a "wait-and-see approach" to decide on the pricing of the console.

Bloomberg predicts that the price will have to be at least $470. However, we're expecting the PS5 to be at least $499 if Sony wants to make some semblance of a profit. Then again, the PS4 sold for $399 at launch, but the cost to manufacture was actually $381, as estimated by IHS Markit.

In other words, Sony will not be selling at a loss if they decide to price the PS5 as $499.

I predict the PS5 Digital Edition to price at $399 and make up the lose by cutting out the middle man when it comes to software sales.

 

[Insane Metal]

399 and 449.

 

[danielJackson]

399€ or 499€. I get two just because I can.

 

[MiyazakiHatesKojima]

399€ or 499€. I get two just because I can.

Rich bastard.

 

[MasterCornholio]

It's going to be as expensive as 2.5 rounds from Sasha.

 

[Yoboman]

$399 and $449

 

[tryDEATH]

February 13, 2020, 9:50 PM CST is when that article was released, that is Pre-CoVID, but sure entertain yourself to disappointment.

 

[Imtjnotu]

They also weren't making the boat loads of money off PSN like they were in 2013. Sony can take some what of a hit and still make it back from psn in the beginning of the PS5's life

 

[MasterCornholio]

February 13, 2020, 9:50 PM CST is when that article was released, that is Pre-CoVID, but sure entertain yourself to disappointment.

There's this.

Sony Boosting Output of PlayStation 5 to Meet Surge in Demand

Sony Corp. is roughly doubling its PlayStation 5 production to 10 million units this year as it sees the prolonged effects of the Covid-19 pandemic boosting demand for gaming, according to people familiar with its plans.

www.bloomberg.com

Weird how with a severe increasing in production costs (and MSRP) they decided to increase production.

 

[mckmas8808]

$450 is too good to be true.

 

[Punished Miku]

Maybe one day they'll decide to come out of the basement and tell us the price.

 

[Swift Hunta]

I’ll send all of my savings if it’s the same price or lower that the series x

 

[DonJorginho]

£350 and £429 (time to be an optimist.)

 

[Night.Ninja]

How long until the last word makes his post I know you guys have it strategically planned

 

[LordOfChaos]

299 Series S - 399 PS5 DE - 499 PS5/SeX

These are my predictions and every choice would have something going for it, everything right with the world. Series S is the cheapest, PS5 DE is a substantial upgrade for only 100 more, and the the top priced models will probably be even.

 

[Alebrije]

450 digital 499 disc

But if they take the loss road like Microsoft :

350 digital 400 disc....that would kill xbone series....

 

[lachesis]

I think they'll match MS - $499 and $449 for digital ver. If not, $549 / $499 digital. I don't think they'll be cheaper than Series X at all.

As they pretty much ruled the current gen (Asides Switch) - Sony has the advantage here over loyal fans and more robust 1st/2nd party as well as 3rd party support momentum from current gen.

 

[Kdad]

Maybe MS will announce a real price and not ERP...then SONY can price theirs.

 

[Oddspeak]

My prediction ever since the Wired article back in October has been $499, and $449 for the digital edition since it was confirmed.

Sony might be ballsy enough to shave $50 off those figures solely to undercut Microsoft, but I doubt they'd consider it necessary.

Basically, both consoles (with disc drives) will likely be $499 like every reasonable person expected, and this game of price chicken will have been total bullshit.

 

[Kdad]

My prediction ever since the Wired article back in October has been $499, and $449 for the digital edition since it was confirmed.

Sony might be ballsy enough to shave $50 off those figures solely to undercut Microsoft, but I doubt they'd consider it necessary.

Basically, both consoles (with disc drives) will likely be $499 like every reasonable person expected, and this game of price chicken will have been total bullshit.

MS is only releasing Estimated Retail Pricing right now right? So if SONY does undercut, MS will have to match and it makes MS look reactionary...maybe some marketing value in that?

 

[Captain Hero]

$440

$349

 

[Soapbox Killer]

$399 lock

 

[Evangelion Unit-01]

The price for both of these consoles was set along time ago.

I've expected $299/$499 on the Xbox side for a while. Based on all of the specs it is just what made sense.

I expect $399/$499 on the PS5 side, perhaps $449/$499. The bill of materials approaching $500 being an issue was never about MSFT having a "cheap" S nor was it about the margin on the PS5, rather it was about the loss on the digital console.

A $299/$399/$499 slate of options is very interesting. MSFT will pull in a very different type of consumer with the S and remains enticing to the hardcore with the X's power. SNE will have a compelling suite for the hardcore with a choice of digital vs physical at two different price points. Really a good host of options from both.

Honestly what is most surprising to me is the lack of a digital X SKU from MSFT.

 

[AmuroChan]

Services and software are what generates the most revenue. $399 for the DE makes perfect sense. They'll take a little bit of a loss up front, but will easily make that up in no time from PSN and PS+.

 

[SlimeGooGoo]

.

 

[Jonsoncao]

The retailers are kind enough so that they do not make any money?

 

[jaysius]

The price for both of these consoles was set along time ago.

I've expected $299/$499 on the Xbox side for a while. Based on all of the specs it is just what made sense.

I expect $399/$499 on the PS5 side, perhaps $449/$499. The bill of materials approaching $500 being an issue was never about MSFT having a "cheap" S nor was it about the margin on the PS5, rather it was about the loss on the digital console.

A $299/$399/$499 slate of options is very interesting. MSFT will pull in a very different type of consumer with the S and remains enticing to the hardcore with the X's power. SNE will have a compelling suite for the hardcore with a choice of digital vs physical at two different price points. Really a good host of options from both.

Honestly what is most surprising to me is the lack of a digital X SKU from MSFT.

Year and half before 3rd SKUs for both.

 

[BlueXImpulse]

199 not a dollar more

 

[MasterCornholio]

I’ll send all of my savings if it’s the same price or lower that the series x

You can do a gold giveaway here if you want.

 

[reinking]

The retailers are kind enough so that they do not make any money?

On consoles? No, they really don't.

 

[HellforLeather]

Raise a big middle finger to Microsoft and sell it for $450!

 

[Blond]

If they decide to take the loss route I'm thinking 450 minimum because if technically they sold the PS4 at 399.99 they still didn't make a profit till May 2014, 6 months after it launched and that was full steam ahead in terms of sells.

If they go on Attack mode I'm thinking 399.99 to Combat Series S and 499.99 to Match Series X.

 

[SonicJams]

I think $499 is the minimum cost for the console, with $549 being more likely.

 

[Lone Wolf]

$450 is the BOM. Does that include assembly and packaging and shipping? If not, Selling it at $499 would still be a slight loss.

 

[Soapbox Killer]

To clarify, I am calling for $399 for both models. The cost of a 4k blu ray, when you order 30million is probably at 35 bucks if that. The digital version will come with some nominal inclusion to even out the mix.

 

[TKOFromTokyo]

Raise a big middle finger to Microsoft and sell it for $450!

I wish, but they really have no reason to do that. Did you see how many units they sold vs MS this past gen? Why would they cut their profits when unnecessary? They even outsold the 360 after the disaster our launch of the $600 grill.

 

[Entroyp]

Yup, assuming those numbers from Bloomberg are accurate the PS5 should be $499. I find pricing the DE a bit odd because the BOM is virtually the same so $399 is a big loss per unit, but on the other hand you lock the user to the PSN store and make more revenue per unit that way.

I still believe it will be $499/449

 

[Entroyp]

February 13, 2020, 9:50 PM CST is when that article was released, that is Pre-CoVID, but sure entertain yourself to disappointment.

So Covid increased the BOM price? Did the SoC or the Flash storage needed hospitalization or something?

 

[Aidah]

$399 for digital seems needlessly too aggressive, but who knows.

 

[THEAP99]

Do we think Sony will do a finance plan

 

[IntentionalPun]

BOM estimates are kinda silly.

Beyond that, your BOM isn't your "cost of goods sold" COGS. So if you have a $450 BOM, you can still lose money selling at $500.

 

[Silver Wattle]

449/499.
No need to go lower as the digital already offers a lower price than the X, and Sony need not devalue their disc version console by letting people think that the bigger GPU means the X is worth more.

 

[V4skunk]

£350 and £429 (time to be an optimist.)

I think Sony will undercut MS in price by £50 compered to XSX.

 

[Entroyp]

BOM estimates are kinda silly.

Beyond that, your BOM isn't your "cost of goods sold" COGS. So if you have a $450 BOM, you can still lose money selling at $500.

The PS4 was losing money when it launched but it wasn’t nearly as bad as when the PS3 launched. If I remember correctly Sony needed to sell a couple of games on each device to make that money back.

Same will apply to PS5, it will absolutely not make money on hardware alone for at least 6 months to a year.

 

[Ozzy Onya A2Z]

The retailers are kind enough so that they do not make any money?

Historically retailers understood selling the console platforms equates to a larger marketplace and business turnover of games. However a digital future really sees that drop off a cliff in recent times, it's only going to be worse as that supply chain shrinks to a direct consumer model.

 

[Swift Hunta]

You can do a gold giveaway here if you want.

I don’t live in the 1700 and carry gold on me dude.

 

[Hawking Radiation]

299 Series S - 399 PS5 DE - 499 PS5/SeX

These are my predictions and every choice would have something going for it, everything right with the world. Series S is the cheapest, PS5 DE is a substantial upgrade for only 100 more, and the the top priced models will probably be even.

If PS5 Digital Edition comes in at $399, Whoo Boy.
$399 was always the sweet spot and i envision it would be PlayStation's highest seller.

 

[McCarth]

PS5 - $399

PS5 Digital - $399 + 1 year of new PS Plus / PS Now combo service

Wouldn't that just outright break GAF......

 

[MasterCornholio]

I don’t live in the 1700 and carry gold on me dude.

Maybe you can ask our resident gold dealer for some?

 

[Knitted Knight]

$399, $499.

We been telling them.

Microsoft met expectations in this regard.