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Activision Blizzard loses 1.5 Billion $ Market Cap valuation since launch of Destiny
- Thread starter vinnygambini
- Start date
Triggerhappytel
Member
I wouldn't be surprised if this were to happen. "It didn't sell as much as ATVI led us to believe!"
Noble Neckbeard
Banned
Perfect example of why the AAA business model is unsustainable and downright idiotic for the most part.
adamantypants
Member
Remember when Squeenix was losing their shit over Tomb Raider? Just the tip of the iceberg.
This industry is stupid
This industry is stupid
Aquamarine
Member
In NPD data, Skylanders 2013 is a cumulative -17% launch-to-date from Skylanders 2012, and Call of Duty: Ghosts is a cumulative -30% launch-to-date from Call of Duty: Black Ops 2.
It wouldn't surprise me at all to see CoD and Skylanders decline even further this year.
Sounds like they need to bring back Guitar Hero.
SliceSabre
Banned
Did those investors forget that CoD is coming out this year and the groundswell around this one actually feels positive unlike Ghosts?
I mean sure Destiny isn't CoD: BLOPs2 level money, but its still gonna bring in a ton of cash.
I mean sure Destiny isn't CoD: BLOPs2 level money, but its still gonna bring in a ton of cash.
massivekettle
Member
Dude, it was already priced in. If anything, fall in share price indicate that they had overestimated the impact Destiny would have (mostly due to lukewarm critical reception, and no doubt bad word of mouth which will impact Destiny's legs).
orthodoxy1095
Banned
I think that's being overly generous. Stupidity barely begins to define what's wrong with this industry.
Poor story and empty world hurt the long term potential of destiny, not reviews
vinnygambini
Why are strippers at the U.N. bad when they're great at strip clubs???
silvermember
Banned
IF you were really a finance nut, you would now investor overreacting when things don't meet expectation is normal.
Welcome to today's video game industry.
It's like if a baseball team could only score on home runs, and it didn't matter how else you crossed home plate.
With its budget it better be. We all knew it had to be the second coming.
Damerman
Member
LOL dead.
Ooccoo
Member
Hopefully it sends a message to Bungie and ATVI because Destiny is shit, even moreso considering its monstrous budget. I absolutely can't believe this is it. When the last mission ended I was like "WTF did I buy?" There are dozens of game design atrocities in this game yet some reviewers gave it near perfect scores. 60% is what this game is, I'm sorry fans, oh and please give us more money to unlock fun guys.
AmuroChan
Member
A lot of them are just short-term investors or day traders who saw that the stock hit an all-time high and decided to sell and cash in. They don't care about the industry or the company itself. It's all about quick profit.
Damerman
Member
uhhh, which is why i said i don't give a fuck about this.
calladutys preorders are terrible
it's why at the last minute they attached a preorder bonus skin to Destiny and why they have day zero edition
Well look at the yearly numbers. They're back to June levels.
Refresh my memory, what happened in February to cause the jump
AHA-Lambda
Member
Not when you boast yourself to be the biggest thing since sliced bread and don't deliver. Not when hundreds of millions worth of stock is sitting on shelves still.
Not when they have expectations like "the next billion dollar franchise" "$500m budget" and "10 year plan"
silvermember
Banned
Why are you making it about you? Do you have any stake in it? I mean what is that statement suppose to mean?
This topic is about how they rightfully acted not what you think or feel about how they acted.
haha, amazing.
Lilalaunebaer
Member
This.
If you look at the chart you'll see people bought the stock bank in June/July in hopes of riding the Destiny wave with no intent on keeping it long term. Now they can jump back and and ride the COD wave.
SliceSabre
Banned
Yeah I guess that does makes sense. I mean buy low sell high and their stock is high.
Just seems like odd timing since CoD is still on the way and will affect the price as well. Course its all a bet in the end, the price could drop after CoD releases and those investors will have missed the wagon.
AHA-Lambda
Member
Dead.
vinnygambini
Why are strippers at the U.N. bad when they're great at strip clubs???
Independence - separated from Vivendi
Jules Coast
Member
Stocks post big losses and gains frequently. This is nothing particularly note-worthy. Things happen and the market reacts.
Spoiler: It'll go back up. Then back down. Repeat.
I wonder how much it cost to hire Dinklebot? I agree it just seems stupid how ballooned some AAA budgets get, Hey let's hire that famous actor from that hit TV show!.. even though his voice acting sucks this will get the mainstream hyped for the game! Budgets are almost used as a selling point by themselves like the movie industry.
Duxxy3
Member
It applies to every publicly traded company. Investors want growth, growth and more growth. When they think a stock has hit its peak, even just for a short time period, they will jump out.
Well look at the yearly numbers. They're back to June levels.
Activision is doomed? I don't know how much you guys know about regression analysis (I'm an expert).
own acti and very happy with it's performance
AHA-Lambda
Member
They did, $500m was for the first game including marketing.
Being successful and making lots of money isn't good enough for Wall Street. You have to increase your rate of success. Your company needs to be accelerating, not merely growing. Yeah, it's stupid.
AmuroChan
Member
It's actually not odd at all. Savvy investors saw the mediocre reviews, knew the market would overreact, and cashed out. A lot of them will buy back in at a lower price point for the inevitable rebound and with COD coming. Of course, nothing is guaranteed, but this is where you play the probability game.
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