I guess I don't get why the console APUs, or at least tech closer to them, will remain exclusive to those two platforms. You don't see things going in that direction by the time, say, 2015 rolls around?
I was purely talking about the performance of these new AMD Kaveri APUs, not future APU products, sorry if it came across otherwise. What I wanted to say was these Kaveri APUs should not be seen as an option if you are looking for a console-like experience in a $299/$399 gaming PC, imho. You will need to upgrade it much earlier than a PS4/Xbone, with the added benefit of having (slightly) better graphics than the consoles once you do though.
For tech companies, it doesn't really make sense to bring the "console approach" to the desktop. PC gaming and beefier hardware is still a relatively small niché of the overall CPU and GPU market. Basically changing how a computer operates just to get more out of an APU isn't worth the effort for such a small share of people. Also, since consoles are gaming dedicated devices Sony and MS were able to use a weaker CPU (1,8/2 GHz, based on a notebook CPU) while beefing up the GPU side of the chip. A PC still needs a somewhat powerful CPU which in turn uses up more space on the chip and limits the GPU capabilities.
And that's just hardware, I don't even think Windows would be able to handle a shared pool of memory for CPU and GPU like the consoles have.
No doubt these APUs will catch up with consoles performance-wise over time, simply due to their yearly upgrade cycle, they'll just eat up the benefits of a console.