Fry's usually sells high profile titles for $35.99-37.99 during the first week of release; however i have yet to see anything in their ads.
Anyone have any other deals to share?
I don't know about this case, but usually you have to use it on a future purchase.
So instead of saying, "Buy it here at CC and we'll give you $10 off," they say, "Come visit us again and here's a $10 off coupon (SPEND LOTS OF MONEY KTHX)"
I saw an instore flyer at Media Play today and they have God of War listed on the back page at $39.99 so you may be able to get it at this price this week!