I think some people might be misunderstanding the OP. This KIND of links back to the
thread I made a while back about people not having much reason to by a 360 over a PS3.
Gold will start to hurt them once Sony really starts to kick their ass globally in sales, but that has to include the US.
I guess the option to make Live free is a kind of ace up Microsofts sleeve? Don't know if they'd ever do it, but it IS an option to really kick start sales, and still make money on DLC. I mean, as it is right now, most of us pay for Gold, and STILL buy useless DLC on top of that. It can only be assumed that if 360 owners DIDN'T have to pay for gold anymore, we'd buy MORE DLC than we would have.
You'd think more peoplw would jump in, and maybe even more multiplat owners would start to buy multiplat games on 360 BECAUSE of Live.
It's a flow on effect that you'd think MS would want to take advantage of.
But as I stated at the start of my post, Sony would have to start REALLY kicking their ass in sales. Remember, I think MS are going to bunker down until Natal arrives. They're going to take the hit for the next year, and hope Natal will be enough to deliver the knockout blow to Sony (which I don't think it will, but anyway).