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Australian Sales-Age: Console LTDs and other goodies
- Thread starter Tntnnbltn
- Start date
The problem with game prices in Australia is that the value of the Aussie dollar has changed while game prices have remained stagnant.
Using PS3 game prices as an example...
From 1 Nov 2006 - 1 Feb 2007 (leadup to PS3 launch): US$1.00 = AU$1.32 (on average)
First party games at AU$100 --> US$75 (the excess margin would take into account shipping, taxes, etc)
Currently: US$1.00 = AU$1.16
First party games at AU$100 --> US$86.
When the next-gen systems launched, they priced their games such that they would be profitable. As luck would have it from them, a weak US dollar / strong 'not US' dollar has increased their profit margins in the PAL region.
The excessive price of games/consoles in Australia and other countries isn't (just) to do with a different cost of living or import taxes. They've shown it's profitable to sell games at US$75 in Australia. It's simply the video game industry's resistance to lowering prices.
Using PS3 game prices as an example...
From 1 Nov 2006 - 1 Feb 2007 (leadup to PS3 launch): US$1.00 = AU$1.32 (on average)
First party games at AU$100 --> US$75 (the excess margin would take into account shipping, taxes, etc)
Currently: US$1.00 = AU$1.16
First party games at AU$100 --> US$86.
When the next-gen systems launched, they priced their games such that they would be profitable. As luck would have it from them, a weak US dollar / strong 'not US' dollar has increased their profit margins in the PAL region.
The excessive price of games/consoles in Australia and other countries isn't (just) to do with a different cost of living or import taxes. They've shown it's profitable to sell games at US$75 in Australia. It's simply the video game industry's resistance to lowering prices.
Bearillusion
Banned
pilonv1 said:
Really?
what's the general opinion on ricky ponting/brian lara cricket? I got the demo for it on 360 and was thoroughly unimpressed. It annoys me as cricket is such a simple game to put into videogame form, certainly easier then nfl/soccer/hockey/basketball etc etc, yet they seem to do a decent job of that.alistairw said:
Psychotext
Member
Someone needs to add the UK and Japan to that.Tntnnbltn said:
Tntnnbltn said:
You're correct in that they are not exact. I had to use the mid-January 360 total for its end-of-year total, so the real YTD for the 360 in 2007 should be a little lower.
http://palgn.com.au/article.php?id=6888 (360 sales were at 140K at the end of 2006)
It's alright, I figured it out. Microsoft are using GFK's "sold" figure of 155,000 PS3s, which means they must've outsold them in 2007 with ~160,000.donny2112 said:You're correct in that they are not exact. I had to use the mid-January 360 total for its end-of-year total, so the real YTD for the 360 in 2007 should be a little lower.
http://palgn.com.au/article.php?id=6888 (360 sales were at 140K at the end of 2006)
D.Lo
Member
Here's another brain ticker for you.donny2112 said:You're correct in that they are not exact. I had to use the mid-January 360 total for its end-of-year total, so the real YTD for the 360 in 2007 should be a little lower.
http://palgn.com.au/article.php?id=6888 (360 sales were at 140K at the end of 2006)
http://www.palgn.com.au/article.php?id=10114Microsoft said:
But then...
http://www.palgn.com.au/article.php?id=10078Sony said:
D.Lo
Member
^^Oh yeah, I just meant it was proof you could spin anything in your favour - you just need one detail you can grab hold of.
Both are spin - neither sold the most hardware (by a wide margin), so both have resorted to 'dollar value' claims, it's just that they each had a different angle to swing the spin on.
Oh, and I wouldn't say 360 software sales made a 'killing', I think it's highly likely the 360 sold less games then either the DS or PS2. This is shown by the fact they couldn't even claim the overall revenue was the highest (having to drop back to 'next-generation platform' as a qualifier), even though their hardware is basically three times the price of either, so 360 was likely well behind in game sales by units.
Both are spin - neither sold the most hardware (by a wide margin), so both have resorted to 'dollar value' claims, it's just that they each had a different angle to swing the spin on.
Oh, and I wouldn't say 360 software sales made a 'killing', I think it's highly likely the 360 sold less games then either the DS or PS2. This is shown by the fact they couldn't even claim the overall revenue was the highest (having to drop back to 'next-generation platform' as a qualifier), even though their hardware is basically three times the price of either, so 360 was likely well behind in game sales by units.