EA has appointed a new general manager for the Battlefield franchise to help grow the series – and he's previously served the same role for Call of Duty.
EA has appointed a new general manager for the Battlefield franchise to help grow the series – and he's previously served the same role for Call of Duty and Destiny.
EA announced today that Byron Beede has joined Battlefield as SVP and GM, and "signals a strategic, long-term commitment to the growth of the franchise". Beede previously worked as GM on both the Call of Duty and Destiny franchises and, with CoD, was a part of launching the series' live-service aspects, including Call of Duty: Warzone and Call of Duty Mobile.
With 2021's mainline Battlefield game, as well as a mobile spin-off, now being developed by five studios, it appears that EA is putting huge resources behind the franchise, presumably to counteract Call of Duty's recent huge success. Beede's appointment, direct from the Call of Duty series' leadership, seems to signal another step in that direction.
IGN understands that, while Beede will be a part of getting this year's game and next year's mobile game over the line, his focus is on the future of Battlefield beyond them. Beede will report directly to Respawn founder Vince Zampella, who took over as head of DICE LA last year. DICE Stockholm GM, Oskar Gabrielson and EA European studios GGM David Rutter will see no changes to their positions.