People are watching the ads man, just because they aren't gushing over them like you are doesn't mean they're not paying attention.
In response to what I bolded: What? That's exactly what this is. The entire thing is an appeal to sentimentality. It's someone's unique life story turned into a general cry for "Free College" as if that's the true solution, and as if it's a viable plan at this stage, free college isn't going to solve racial admissions bias, racial bias in hiring, racial bias in day to day life. You can't just fix everything by making it free. The end result of the story was: And this is why we need free college. The tag line is literally Be Bold Be the Change, it's exactly a broad "rise up" type thing. This ad was sentimental story, poverty porn shots, and Sanders coming in with FREE COLLEGE and then a populist slogan
First, take your example. You think that as a presidential candidate he has a ton of shortcomings especially when his opponent is a lot more qualified. And you're willing to argue for that everytime and put the time and effort. We don't share the same opinion but we discuss it in a respectful manner that sparks conversation and sharing viewpoints.
People who comment just on the name of the ad without the context of what the ad is with "everyone else is corrupt" or go to bed you senile grandpa" are just shitposting, not reading the op and being plain rude to any supporter of his. Since this is a gaming forum, imagine Microsoft has a slogan like that and everyone starts shitting on it with red ring of death jokes or Microsoft money hats and steals our games. People would get banned for stifling conversation and being asshats about it.
As for the ad, I may have not been clear, but there's a difference in the typical showing hard working Americans in different labor like agriculture and whatever and saying "this is the America I believe for, vote for me".
This is an ad that appeals to sentimentality no question about it. The difference I'm trying to make is that it's not an empty shell of sentimental promise like the usual cartoony ads of the type I described above. He ties it to his education platform as a way of empowering people to aspire for the education they deserve.
And as for the idea of college doesn't help people who are stuck with shit public primary education due to badly administered and left aside neighborhood that don't recieve any funding are right in a way that it's not gonna be a short term tool for that stuff (that's why he's for police reforms and marijuana reforms), but they will end up helping long term. From the few hardworking students that have the support from their family, interest in education and the brains for it be able to get a good education and provide a better living standard for his or her family to the macro aspect of getting rid of student debt that halts the economy and affects lower wage jobs more and by building a stronger service economy where everyone should benefit. (With the rest of his other programs like health reforms)
Wanna know what the ad with the mothers who lost kids to gun and police violence showed? None of what you are saying, no reference to Sanders, so to claim that was her focus, is laughable.
You know what was in the ad though? Clinton meeting with them directly, talking to them.
You know what Sanders ads show? Rallies, rallies,rallies,rallies. I get it though he's too busy running for president to meet with people directly very much.
But man of the people right?
I haven't seen the ad about the woman (I'm embarrassed I can't remember the name), but it was part of the media spin of the conversation that her campaign and staffers used to focus on when it came to interviews in major media channels. The denouncement was played a lot, maybe I saw it more since I follow Bernie stuff but at the very least was there and was noticeable. And I take issue with that, and think it's appropriating the grief to discredit your opponent in tandem with false information like the Vermont stuff (which she was even called out by the moderators in the debate).
http://youtu.be/7QEy0mxfFaM
This is my favourite Bernie ad, and it uses sentimentality in a similar way of this ad. One could argue that this is using veterans and their struggle to help his campaign, but is focused entirely on his judgement and his character when it comes to his foreign affair policies like limiting the help to Israel and calling out Saudi Arabia.