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[Lime]

Kotaku has an article on it:

Fallout 4, like most major video games, has a review embargo. Unlike most major video games, however, Fallout 4 has an embargo for its review embargo.

[...]

So on Friday, at 10am PT, the embargo will be up for embargoed reviewers saying they’re embargoed until Monday at 8am ET. Anyone else feel like they’ve just walked into a Dr. Seuss novel?

Here's the e-mail in question:

We hope you’re having fun exploring the Wasteland in Fallout 4. We know your followers are eager to hear more about the game. If you’d like to reveal when your review or launch coverage will run, you can share beginning this Friday, November 6 at 10 a.m. PST.

Please keep in mind that the embargo below is still in place.

All review coverage is under embargo until Monday, November 9 at 8 a.m. EST.

This embargo also includes streaming gameplay footage or posting impressions from your experience on social media, etc.

We do ask that you avoid including story spoilers in your review coverage.

Please let us know if you have any questions.

Thanks,

The Bethesda PR team

http://kotaku.com/fallout-4-review-embargo-gets-embargo-1740855250

It's fucking bonkers and should tell you much about how much power these companies hold in controlling the message and marketing of the release of their multi-million dollar project.

 

[Broken Joystick]

Superembargo!

this is dumb

 

[iMax]

Sorry OP, BiggNife already broke the embargo embargo.

http://www.neogaf.com/forum/showthread.php?p=184338656

 

[Lime]

oops didn't see it in my search. lock and mock

 

[ViewtifulJC]

Sorry princess, your outrage is in another OP

 

[$h@d0w]

this probably breaks embargo

 

[Mattenth]

It's just funny... how do they expect this to work? OpenCritic had only 4 reports from our now 12 publications participating in reporting embargo times, but that jumped up to 8 reports over the last ~2 hours.

I'm cautiously hopeful they're trying to draw even more attention to "reviews are coming out on Monday" because they think it's awesome, and they want as much hype as they can get.

 

[Dead]

Isn't this article itself breaking embargo

 

[stryke]

Isn't this article itself breaking embargo

Article says Kotaku wasn't part of the email list for the embargo.

 

[Lunaniem]

Isn't there an embargo on releasing the embargo of the embargo?

 

[MisterShine]

Isn't this article itself breaking embargo

They may not have agreed to that one? Or Kotaku just doesn't care