Kotaku has an article on it:
Here's the e-mail in question:
http://kotaku.com/fallout-4-review-embargo-gets-embargo-1740855250
It's fucking bonkers and should tell you much about how much power these companies hold in controlling the message and marketing of the release of their multi-million dollar project.
Fallout 4, like most major video games, has a review embargo. Unlike most major video games, however, Fallout 4 has an embargo for its review embargo.
[...]
So on Friday, at 10am PT, the embargo will be up for embargoed reviewers saying they’re embargoed until Monday at 8am ET. Anyone else feel like they’ve just walked into a Dr. Seuss novel?
Here's the e-mail in question:
We hope you’re having fun exploring the Wasteland in Fallout 4. We know your followers are eager to hear more about the game. If you’d like to reveal when your review or launch coverage will run, you can share beginning this Friday, November 6 at 10 a.m. PST.
Please keep in mind that the embargo below is still in place.
All review coverage is under embargo until Monday, November 9 at 8 a.m. EST.
This embargo also includes streaming gameplay footage or posting impressions from your experience on social media, etc.
We do ask that you avoid including story spoilers in your review coverage.
Please let us know if you have any questions.
Thanks,
The Bethesda PR team
http://kotaku.com/fallout-4-review-embargo-gets-embargo-1740855250
It's fucking bonkers and should tell you much about how much power these companies hold in controlling the message and marketing of the release of their multi-million dollar project.