I'm a huge fan of Gearsbut the campaigns in those games are completely forgettable. the real heart of the franchise got it's roots from Unreal Tournament and it's still alive today because of the MP, not the SP./Epic
yes. gears story is terrible and so is the campaign.
Next thing you are going to tell me is that people only play Halo or COD because the multiplayer and never ever bother with the campaigns...
I mean, there are, how many? like 6 or 7 books and the same amounts of comics based on the GoW universe? There are people who is really invested in the lore and the story of Gears and buy the games for that reason. Of course, it's nice that the games have good multiplayer components =P
