Lionhead is making a new IP actually, Turn 10 is comparable to Polyphony ( which last i checked aside from Omaga Boost on the PS1, makes nothing but GT games) Santa Monica though they have their hand in helping other studios are still pushing out nothing but GOW games in house,, Bungie is no longer MS and yet they are STILL going to be making Destiny for the next Decade. But yes continue to ignore this to make the same silly points over and over.
It's funny to me how many other publishes including Sony does this but it is only a Bad thing with MS. Whats even funnier is watching people bitch about new IP's when you actually have new IP's already out and coming down the pike, as in first party MS owned IP's. So what are people even bitching about if one developer is making Gears of War?
Is this supposed to bad series now or something? Because last i checked other than Judgement Gears is fairly critically acclaimed and sells damned well so what is the issue here? People still crying over something ( Shangheist) that wasn't even a game, all they showed was a CG trailer, that's all.
Again people want to make up fan fiction about the "EVOL M$" cracking whips and forcing people to make games they don't want to make , and continue to be divorced from reality.