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[Nozem]

I now fully expect other companies to rile up the same group of people in their ad campaigns. They're offended easily enough. There's some easy money to be made here.

 

[SmokyDave]

Aspirational figures like hers is why anorexia is a huge problem for women (and increasingly men too).

The lack of exposure to hot bodies is why obesity is a huge problem for women (and increasingly men too). Possibly.

You've seen photoshopped people in real life?!

Please tell me about the thousands of women you've seen at these sports clubs who have ribcages smaller than their heads and zero muscle definition.

Aspirational, not commonplace (or even realistic).

 

[Subpar Spatula]

What are you insinuating here?

That where I live there's a bunch of thin white girls like in the ad. They're not photoshopped but they have the same thin body type.

 

[pants]

Ehhh, Christoforo kinda went way too hard in the paint on that shit. And he also just made shit up

I'm fucking around. Christoforo was a clown and I just used this as an opportunity to laugh at him (again)

 

[Cagey]

You've seen photoshopped people in real life?!

Please tell me about the thousands of women you've seen at these sports clubs who have ribcages smaller than their heads and zero muscle definition.

Wet Republic
Encore Beach Club

God is real.

 

[AbsolutBro]

It's not the butter.

This is happening most rich nations. More fast and convenience foods, less cooking, and less exercise due to modern lifestyles--we aren't farmers doing heavy labor anymore.

Biggest factor, imo, right here. Lots of people work a desk job for 8 hours, commute home, eat, sit at the TV/computer for a few hours, then go to sleep. Majority of the day spent not really moving, but they still eat 3 round meals and snack in between.

 

[BronsonLee]

I'm fucking around. Christoforo was a clown and I just used this as an opportunity to laugh at him (again)

...you got me. You son of a gun!

 

[air jordans for dogs]

Good for them, lashing back at the outrage culture is something that should happen more often. Also lol at people calling the person in the ad "emanancipated, starved, anorexic" there's no wonder the obesity rates are so high. A body like that is not unobtainable, but for lazy people it is.

 

[entremet]

Biggest factor, imo, right here. Lots of people work a desk job for 8 hours, commute home, eat, sit at the TV/computer for a few hours, then go to sleep. Majority of the day spent not really moving, but they still eat 3 round meals and snack in between.

I would agree. That's pretty dead on.

 

[Ralemont]

This ongoing culture of social justice warriors needs to stop. People are looking to get offended. It's these people that made a man who put a spacecraft on an asteroid cry.

While there's no doubt plenty of cases where someone is legitimately offended by offensive content, this does read to me like someone looking to be offended. How someone gets "I'm not allowed on the beach" from the ad is quite the stretch.

 

[cubicle47b]

Take Back The Twitter 2015.

 

[The Jackdog]

Biggest factor, imo, right here. Lots of people work a desk job for 8 hours, commute home, eat, sit at the TV/computer for a few hours, then go to sleep. Majority of the day spent not really moving, but they still eat 3 round meals and snack in between.

I do that. But i exercise in between. And i eat right.

 

[shintoki]

I have to say, I love it.

 

[Resilient]

lol

Outrage culture had a good run.

Lol, so true. Glad to finally see these hate mobs die out, they were pretty toxic.

Biggest factor, imo, right here. Lots of people work a desk job for 8 hours, commute home, eat, sit at the TV/computer for a few hours, then go to sleep. Majority of the day spent not really moving, but they still eat 3 round meals and snack in between.

I work 10 hours a day and still train 5 days a week. IMO, it comes down to personal laziness rather than "modern culture".

 

[jay]

I was in England a few weeks ago and used one of these billboards as a landmark in Euston station. I feel like I am famous.

 

[Arkeband]

Good for them, lashing back at the outrage culture is something that should happen more often. Also lol at people calling the person in the ad "emanancipated, starved, anorexic" there's no wonder the obesity rates are so high. A body like that is not unobtainable, but for lazy people it is.

I proclaimed no emancipation, but I did proclaim photoshop, which is literally unobtainable.

 

[dogflaps]

Good for them, lashing back at the outrage culture is something that should happen more often. Also lol at people calling the person in the ad "emanancipated, starved, anorexic" there's no wonder the obesity rates are so high. A body like that is not unobtainable, but for lazy people it is.

What's ironic is that all the SJW's complaining about the ad bodyshaming etc, are actually bodyshaming the model herself for being slender by calling her an 'emaciated skeleton'.

 

[AbsolutBro]

I do that. But i exercise in between. And i eat right.

Yeah, underlined part right there, that's the part most people are missing. Myself included ;_; Thankfully spring is here and now all my free time is spent working on my vegetable garden.

 

[Winterfang]

I could go to night clubs or the beach and see thin white girls most of the time. While the woman is photoshopped in the ad it's really weird of you to say this body type doesn't exist.

She is not weird, she is just striking a pose.

 

[victreeb3l]

Not sure whats so body shaming about that original ad. Gotta say the CEO tweets were hilarious. Kind of douchey but still funny.

 

[God Dayumm]

It's great that you feel you need to support a company that openly hates women.

Seems like a very equal opportunity company to me

 

[Snowman Prophet of Doom]

The Photoshop is completely unnecessary and makes the woman on the poster look less healthy and attractive, not more.

However, I don't think companies whose very bread and butter is to play on people's conceptions of what is ideal in order to get them to buy BS supplements have any real responsibility to be realistic or to be accountable to others' insecurities.

We do have a social responsibility to better educate people about what real health is, though. I'm taking a nutrition course right now as a pre req to go back to school and was thinking to myself how that information should probably be being delivered to middle schoolers who can use it to hone better lifelong patterns.

 

[Mrmartel]

The western world is becoming fatter and more unhealthy. I think the ad is great. At least it's something to aspire to. I don't think throwing a plus sized regular UK girl on that poster would do anything other than make people lose the contents of their stomachs.

 

[Kinyou]

They are being vapid, condescending, and insulting.

So they fit right into twitter/tumblr

 

[jtb]

Biggest factor, imo, right here. Lots of people work a desk job for 8 hours, commute home, eat, sit at the TV/computer for a few hours, then go to sleep. Majority of the day spent not really moving, but they still eat 3 round meals and snack in between.

I wonder how car usage factors in; pretty sure obesity rates are lower in cities with extensive public transportation, where you can feasibly walk to work every day.

 

[PeskyToaster]

Seems the company had a bit of fun with it. Probably why it was so infuriating to the outraged people on Twitter. At least they have a backbone and this Twitter paper tiger is shown for what it really is.

 

[KmA]

That's tumblr 101, baby.

Oh please, no its not. People always screenshot one idiotic post from tumblr and every reddit dweller comes out of their coves to complain about how everything on tumblr is so stupid despite never using the website for themselves. And everyone always eats it up.

Anyway,

 

[Beefy]

Yeah, but I doubt the UK is a nation of powerlifters.

That said, I can't find any numbers to back up that claim. Highest obesity rate I found is somewhere around 28%

I get what you are saying. But it still a pretty crap way of judging if you are overweight or not. You could be overweight by just a few pounds just because your shaped different.

 

[entremet]

Seems like a very equal opportunity company to me

That's a good looking company.

 

[BennyBlanco]

I love seeing shit like this backfire. Ad is harmless.

 

[Cagey]

That's a good looking company.

Looks like a discriminatory company to me. #prettyprivilege #thinprivilege

 

[MilkyJoe]

Good for them, lashing back at the outrage culture is something that should happen more often. Also lol at people calling the person in the ad "emanancipated, starved, anorexic" there's no wonder the obesity rates are so high. A body like that is not unobtainable, but for lazy people it is.

I haven't read all the posts, but that is ridiculous, that woman is just a normal size for a female human. Average size does not mean normal.

 

[OctoMan]

Seems like a very equal opportunity company to me

Everyone is attractive

 

[entremet]

Seems the company had a bit of fun with it. Probably why it was so infuriating to the outraged people on Twitter. At least they have a backbone and this Twitter paper tiger is shown for what it really is.

Yep. If you're gonna bring it, don't start crying when someone punches you back. Paper tiger is right. At least in this case.

 

[BronsonLee]

Seems like a very equal opportunity company to me

THE LADIES ARE INVADING

 

[fuzzyset]

I would agree. That's pretty dead on.

Not to mention an office worker DOES NOT need 2000 calories per day which is widely "the goal" for people. Eating just an excess of 100cals per day can add roughly 10lbs over the course of a year (roughly).

 

[……forgetit]

Why is it so hard for people to realize the difference between fat shaming and fitness motivation? There is literally nothing wrong with that add and the people against it should feel bad

 

[alfredofroylan]

Meanwhile...

 

[Napoleonthechimp]

The argument is that all bodies are beach bodies. If your body is on a beach it is a beach body.

There is a large company called "Beachbody" (p90x, Insanity etc) that gets none of this shit.

 

[The Jackdog]

Yeah, underlined part right there, that's the part most people are missing. Myself included ;_; Thankfully spring is here and now all my free time is spent working on my vegetable garden.

Half hour a day, and eating right, as soon as you make it a habit it just wont feel like a chore.

The first month. Do it for a month. Its may 1st now, if anyone has thought about starting to excercise, start today. Or monday, enjoy the weekend. Then give it a month of working out, eating right. I bet youll stick to it afterwards.

 

[Kaiterra]

The ad is unequivocally body shaming. It's just a matter of whether you think that is a big deal or not. The clear implication is that you shouldn't show up on the beach without a body like that (or shouldn't wear a swimsuit, at least).

The Twitter response would have never gained them support if it didn't attract a particular regressive crowd who are all too happy to support anything anti-"SJW." It's not about getting props for defending themselves at all, but about who they're defending themselves from.

And the CEO going in that hard? If it wasn't a calculated move to pander to that specific crowd, then it makes you wonder who's really insecure. They could've just ignored it like any other company, but the man at the top had to personally get involved and get really really nasty.

Add on top of that that it's a bullshit product making unsubstantiated claims and I don't see what's worth defending them over here. Yeah that's nothing new, but does that make it right? If a society really wants people to live healthier lifestyles, then supporting idiot hucksters like this is not the way to do it.

 

[schlongdog]

It's a fairly unlikely body.

No it isn't

 

[DOWN]

Seems like a very equal opportunity company to me

10/10 They're all hot and have a right to defend beach bodies.

 

[Bogey]

https://twitter.com/therichwalters/status/593998881270149120

If that was an actual ad - whoa, those Carlsberg marketing people are fast. And that yellow bikini on the beer bottle..

 

[Jintor]

The advertising seems about right, but the twitter responses... wow.

Controversy gets the word out I guess, and it's worth burning all the people you were probably never going to sell to anyway?

 

[dogflaps]

The western world is becoming fatter and more unhealthy. I think the ad is great. At least it's something to aspire to. I don't think throwing a plus sized regular UK girl on that poster would do anything other than make people lose the contents of their stomachs.

Even the term 'plus sized' is pandering. It's not being 'plus sized', it's being fat. It's unhealthy and it shouldn't be encouraged. We as a nation should inspire to be healthy. Arguing otherwise is insanity and we should stop the ridiculous molly coddling.

 

[LocalE]

I think they have every right to defend themselves on twitter when every one was attacking them and accusing them of body shaming

Same here. It does my heart proud to see proper snarky responses to these ridiculous twitter complaints.
2 Thumbs Up!

 

[Principate]

Everyone is attractive

I'm not sure what you expect from a company, whose entire goal is looking after yourself. Of course it'll attract fitness junkies who look after their body. It's like thinking game developer won't be full of gamers.

 

[BulletTheory]

For anyone looking to read more into this, this article about how these issues can effect people was quite eye opening: http://www.bbc.co.uk/news/blogs-ouch-32497580

 

[kirblar]

What's ironic is that all the SJW's complaining about the ad bodyshaming etc, are actually bodyshaming the model herself for being slender by calling her an 'emaciated skeleton'.

Many people actually want equality (in treatment, opportunity, etc.) Others wish to merely be more equal than others-and they tend to be the loudest.

The clear implication is that you shouldn't show up on the beach without a body like that (or shouldn't wear a swimsuit, at least).

No, it's not. There's a group of people who work out specifically over the winter/spring so that they have a certain look in the summer- that's the "beach body" they're referring to, not a "must be X hot to go to beach" limit.

If you read it the latter way, that's on you.