• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

Body shaming backlash fails miserably, Protein World makes a million

Status
Not open for further replies.
Not seeing what they did wrong.

Once again the Internet had allowed hyper-sensative people to come together and "protest" something in the laziest way imaginable: protest via Twitter, on your computer, in your home, and probably sitting on your fat ass.

If a health/workout company can't advertise by showing someone in shape, what are they suppose to do? Show some fat twitter activist and hope that people want to look like that?
 
People get upset and claim body shaming because getting fit and looking a certain way is drastically different for many people, and many people feel that isn't fair.

And it isn't. But it changes nothing. I have to work out a ton and be extremely strict and moderate with my diet to look in the shape that I do. If I wanted to look even bigger or more 'like people in the movies!', I'd have to work even harder.

To some, it comes a lot easier. Either effort wise, having extra time, etc. But many need to stop hiding behind this unfair aspect of being in shape, and just accept. Life isn't always fair.
 
The model responded by sharing a video to silence the photoshop/airbrush comments lol

People accused the image of being Photoshopped? Her body was that unrealistic to them?

Crazy.
 
In response to "people's bodies are different." Of course they are. I rarely see fit communities that aren't willing to embrace that. I have some stretch marks from where I used to be fat. You know how many people that are "fit" have critiqued them? Zero. I have only been applauded for my work and continued to be encouraged to keep going down the journey I'm going.

People are imagining that fit people demonize anyone who isn't perfect. But this isn't my experience at all. Fit communities encourage anyone who is progressing and working hard towards healthy and fit lifestyles even if they aren't "ideal." What they won't do, however, is sugar coat unhealthy behavior as if it were healthy behavior.

This is my experience as well. I've never been super strong but the people I've met in the fitness community have always always applauded effort and improvement moreso than anything else I've been involved in. I think it's kinda silly that people get this perception that those that are super fit spend their days pointing and laughing at out of shape individuals when from my experience that's never been the case.
 
Kudos to them we need more companies to think this way, what are the chances that they were going to be customers? And if anything they earned more customers by standing their ground, I know where to get my powders should I want to give it a try.
 
But is that enough? Or are you lazy unless you look like Hulk Hogan?

Screen-shot-2013-01-16-at-22.47.59.png
 
I don't mind the advertising campaign itself, but let's be honest "the slender blend" pills (which are a product in the ad) are snake-oil. We can talk all day about body image, but let's all agree that the road to fitness isn't in magic pills and vitamin capsules.
 
I don't get how the advertisement is body shaming. Should I be upset that the gold's gym yoga mats, weights, and push up assisted all feature super fit men and women? Seriously marketing for fitness products is super one dimensional. Feature attractive person with the promise that using said product will get you to look like that as well. It is a protein supplement it is for the people who want to have fit bodies.
 
Not sure if sarcastic, but there is loads of research out there showing that positive reinforcement has much better outcomes than negative reinforcement.

Being completely sarcastic. I thought that'd be obvious with the rest of my post, sorry. :(

I am a fat dude - if someone points or laughs at me or whatever, I don't get motivated to "fix myself", it makes me feel like shit and I end up eating more because I get depressed. It's not something that you go "Hey! That made me feel terrible! That's awesome motivation to stop being a lazyass and start exercising!" It's more along the lines of "fuck, that guy just called me a fatass worthless piece of shit. I guess that's what I really am. I've been trying so fucking hard to lose weight, I've got 250+ days logged into MyFitnessPal and I was down 50 pounds yesterday from a year ago at the docs office.. But I'll never make it. Why fucking try?"

Oh and then the other side - "Hey everyone! I brought donuts in! Bamfmeat - you want one?" Outside, "No I'm good! Thanks!" Inside, "It's too bad you're a fatass, if you could actually control yourself you could eat a donut. But nope, instead you have to eat the fucking box and then go buy more. You're worthless. Like that guy the other day said."

My own worst enemy is myself. Even therapy can't shut that voice down.
 
Why should the people putting out the ad give a damn?

Because it depicts an unrealistic image of the human body that's simply unobtainable for many women, no matter how much they exercise and/or diet?

This is especially evident by looking at her twitter video that somebody posted in this thread. Most people can't and shouldn't try to achieve her look, regardless of how healthy and fit she may or may not be.

I just get the feeling from these threads that a lot of the posters live inside an extremely narrow bubble when it comes to this issue, and have never had experience with themselves or people close to them when it comes to body image issues and things like anorexia (and how marketing can have such a huge impact). We all get it, being obese and overweight is bad and unhealthy. But so many of the responses just trivialize an extremely complex topic.
 
Because it depicts an unrealistic image of the human body that's simply unobtainable for many women, no matter how much they exercise and/or diet?

This is especially evident by looking at her twitter video that somebody posted in this thread. Most people can't and shouldn't try to achieve her look, regardless of how healthy and fit she may or may not be.

I just get the feeling from these threads that a lot of the posters live inside an extremely narrow bubble when it comes to this issue, and have never had experience with themselves or people close to them when it comes to body image issues and things like anorexia (and how marketing can have such a huge impact). We all get it, being obese and overweight is bad and unhealthy. But so many of the responses just trivialize an extremely complex topic.

It's not unobtainable, christ.... that specific figure perhaps but similar, certainly not.
 
People accused the image of being Photoshopped? Her body was that unrealistic to them?

Crazy.


I'd say it's a relatively common physique at my gym give or take a few pounds.

People like to convince themselves a good body is hard to achieve ( and i'm not talking Marvel super Hero physiques here) because it makes it easier for them to justify not doing any excersise.

It's a fucking huge issue in the UK as obesity skyrockets and costs the NHS a fortune while society tries to normalise being fat (I'm more built at 32 than I was at 20 or 25 yet I'm wearing a M now when I had to wear a L back then)
 
Because it depicts an unrealistic image of the human body that's simply unobtainable for many women, no matter how much they exercise and/or diet?

This is especially evident by looking at her twitter video that somebody posted in this thread. Most people can't and shouldn't try to achieve her look, regardless of how healthy and fit she may or may not be.

I just get the feeling from these threads that a lot of the posters live inside an extremely narrow bubble when it comes to this issue, and have never had experience with themselves or people close to them when it comes to body image issues and things like anorexia (and how marketing can have such a huge impact). We all get it, being obese and overweight is bad and unhealthy. But so many of the responses just trivialize an extremely complex topic.

You ignored his point that it's an ad.
 
Being completely sarcastic. I thought that'd be obvious with the rest of my post, sorry. :(

I am a fat dude - if someone points or laughs at me or whatever, I don't get motivated to "fix myself", it makes me feel like shit and I end up eating more because I get depressed. It's not something that you go "Hey! That made me feel terrible! That's awesome motivation to stop being a lazyass and start exercising!" It's more along the lines of "fuck, that guy just called me a fatass worthless piece of shit. I guess that's what I really am. I've been trying so fucking hard to lose weight, I've got 250+ days logged into MyFitnessPal and I was down 50 pounds yesterday from a year ago at the docs office.. But I'll never make it. Why fucking try?"

Oh and then the other side - "Hey everyone! I brought donuts in! Bamfmeat - you want one?" Outside, "No I'm good! Thanks!" Inside, "It's too bad you're a fatass, if you could actually control yourself you could eat a donut. But nope, instead you have to eat the fucking box and then go buy more. You're worthless. Like that guy the other day said."

My own worst enemy is myself. Even therapy can't shut that voice down.
Same here, man. And this thread isn't really doing anything positive for my self esteem either. No motivation found here. I realize I'm unhealthy and shit and the ads are harmless. But the posts here are... something else.
 
Perhaps. Or maybe you are reading emotions that aren't there. If someone isn't saying that, aren't you kind of making assumptions?

So you're just reading what you want to read in some of those statements.

I have no skin in this game. If it makes you feel better thinking that I'm just projecting, then feel free.

Outrage culture blown the fuck back, this company is incredible.

You know you done fucked up when you end up making unlikable pricks look like anti-heroes.
 
You ignored his point that it's an ad.

Pretty sure I didn't ignore it. I'm just fucking ecstatic that I don't live in a society where marketers have free reign to do whatever they want to. Going by the logic that it's just an ad, we might as well allow cigarette companies to advertise to children. I mean, smoking is kind of cool, so what better way for kids to be cool than to smoke.
 
Same here, man. And this thread isn't really doing anything positive for my self esteem either. No motivation found here. I realize I'm unhealthy and shit and the ads are harmless. But the posts here are... something else.

I would encourage you to make a post in fitgaf. They are always super encouraging.

As a person who was formerly fat, and still wants to lose a little weight, I'm cheering for you. Being fat is unhealthy, but you can make decisions to change that. It's not about beating yourself up it's about discipline and making progress. It's totally possible for you to be in better health every day if you're willing.
 
I have no skin in this game. If it makes you feel better thinking that I'm just projecting, then feel free.

Since I made some of those comments that its not healthy from a certain BMI upwards, you're probably also talking about me.
And in my case you're definitely projecting.
I worked as a personal trainer for years, mostly with overweight people.
I do not despise or hate them in any way.

That's just arguing semantics. Overweight is overweight--chubby is just a nicer way of saying it.

Ok then it's just my understanding of the English language, guess I got it wrong :P
 
I have no skin in this game. If it makes you feel better thinking that I'm just projecting, then feel free.

I don't think either way. I just don't see any posts that blatantly fit the narrative you are claiming. I asked you for some examples and you didn't give me any. I just do my best not to assume people "hate" others unless they explicitly say so.
 
I am a fat dude - if someone points or laughs at me or whatever, I don't get motivated to "fix myself", it makes me feel like shit and I end up eating more because I get depressed. It's not something that you go "Hey! That made me feel terrible! That's awesome motivation to stop being a lazyass and start exercising!" It's more along the lines of "fuck, that guy just called me a fatass worthless piece of shit. I guess that's what I really am. I've been trying so fucking hard to lose weight, I've got 250+ days logged into MyFitnessPal and I was down 50 pounds yesterday from a year ago at the docs office.. But I'll never make it. Why fucking try?"

I know this wasn't the point of your post, but if this is true then good for you.

Even if someone is overweight, if they are exercising and trying to eat right then there's really nothing else to say about it.
 
Pretty sure I didn't ignore it. I'm just fucking ecstatic that I don't live in a society where marketers have free reign to do whatever they want to. Going by the logic that it's just an ad, we might as well allow cigarette companies to advertise to children. I mean, smoking is kind of cool, so what better way for kids to be cool than to smoke.

Are you saying an ad for people to get a beach body is the equivalent of promoting smoking?
 
Because it depicts an unrealistic image of the human body that's simply unobtainable for many women, no matter how much they exercise and/or diet?

How many is "many?" Furthermore, why does it matter if it's unrealistic for a lot of people? It's an ideal presented to advertise a product that, theoretically, will help you approach that ideal. No one is saying you can't go to the beach if you don't look exactly like the model in the picture.

This is especially evident by looking at her twitter video that somebody posted in this thread. Most people can't and shouldn't try to achieve her look, regardless of how healthy and fit she may or may not be.

Wait, what? I haven't watched the video, but why should probably not try to achieve a similar level of fitness or health? Obviously, people need to prioritize things in life, but "shouldn't try?" Why?

I just get the feeling from these threads that a lot of the posters live inside an extremely narrow bubble when it comes to this issue, and have never had experience with themselves or people close to them when it comes to body image issues and things like anorexia (and how marketing can have such a huge impact). We all get it, being obese and overweight is bad and unhealthy. But so many of the responses just trivialize an extremely complex topic.

Nonsense. Go into the fitness thread on this very board. I'd say the majority of the people in there dealt with weight issues at some point in their lives. It's not a huge community, but it's a whole lot of success stories of people who overcame their previous unhealthiness or are working towards doing so.

I'd say it's a relatively common physique at my gym give or take a few pounds.

People like to convince themselves a good body is hard to achieve ( and i'm not talking Marvel super Hero physiques here) because it makes it easier for them to justify not doing any excersise.

It's a fucking huge issue in the UK as obesity skyrockets and costs the NHS a fortune while society tries to normalise being fat (I'm more built at 32 than I was at 20 or 25 yet I'm wearing a M now when I had to wear a L back then)

Doesn't help that the NHS's dietary advice is contributing to the problem.
 
I think health education needs to be changed and include more information about body types and healthy lifestyle choice (throw in how to balance a check book and how to use a **** self check out line in a store)

If we are not educated on a subject it is easier to manipulated by marketing and other sources that are in it for the dollar over your health.
 
Same here, man. And this thread isn't really doing anything positive for my self esteem either. No motivation found here. I realize I'm unhealthy and shit and the ads are harmless. But the posts here are... something else.

If your self-esteem is based on shaming fit women and men, calling them meatheads, anorexic, bones, not "real" women, unrealistic, photoshoped, and being a douche in general then you don't deserve positive reinforcement. But I doubt that is your case. However those activists that went against the ad are the kind of people that say shit like this:


And they deserve all the scorn in the world.
 
Pretty sure I didn't ignore it. I'm just fucking ecstatic that I don't live in a society where marketers have free reign to do whatever they want to. Going by the logic that it's just an ad, we might as well allow cigarette companies to advertise to children. I mean, smoking is kind of cool, so what better way for kids to be cool than to smoke.

Yeah, being a fit, healthy person is totally the same as smoking. That was a spot on comparison.
 
GAF Weight Loss and Fit Gaf helped me do this.

Amazing stuff.

If you had listened to some segments of the Internet, you might have been inclined to think that you should have "embraced your body" as it was in the first image and been proud of it or something.
 
What they're selling is not "bullshit weight loss snake oil." Most of their products are completely normal exercise supplements, protein, creatine, BCAAs, Omega 3, etc. Some of their other supplements may seem slightly more dubious, but for the most part they just sell normal workout supplements. If there's a reason to criticize their products I'd say its that they do seem to be trying to market their stuff as more "premium" products, like companies try to do with high-end bottled water and stuff like that. Like, their 2.5kg (5.5lb) bag of whey protein is $76, but a 5lb tub of Optimum Nutrition (probably one of the most popular brands) is about $20 cheaper.

That's nice. It's still bullshit to sell it as the "weight loss collection."

Also very few people need protein supplements, so it's bullshit in that sense as well.
 
Status
Not open for further replies.
Top Bottom