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[Zoolader]

Brilliant.

 

[Laekon]

"Consume fewer calories" is not how they portray it. This is how they portray it:



A far cry from "CALORIE DEFICIT" wouldn't you say? Note all the asterisks as well -that's shorthand for "this is bullshit."

Oh also note that it works "fast." Another hallmark of someone selling you a line of bullshit for the low low price of $106.

I like how their only weight loss shake is their best selling one. Don't forget to buy some pills specifically formulated(vitamin A) to brighten your eyes and some green tea powder for cleansing antioxidants.

 

[TheOctodad]

It is advertising the norm. Do you think all fit or healthy women look like that? Good chances they don't. The problem is this is what they went for and designated as a "beach body" which does reinforce the beauty standard.

No. It's advertising a "elite" fit body. Which is typically the goal of someone who is trying to get fit.

People aspire to be great chefs, great artist, great musicians, great writers. They don't cite average inspirational figures, they cite the great "elite" ones as inspiration of what they want to be like.

 

[Subpar Spatula]

It's advertising an ideal.

It's a nice ideal to advertise.

This isn't as complicated as people wish it to be despite the treatises of varying length written awhile back.

You can view it as non-complicated if you want but then you refuse to acknowledge a beauty standard that is thrown at women daily. There's a reason why there's backlash against magazines for photoshopping, plus size models looking oddly different than what plus size is, and make-up as an industry.

You can say it's advertising an ideal all you want but in reality it's one of millions of shallow cuts that will occur.

No. It's advertising a "elite" fit body. Which is typically the goal of someone who is trying to get fit.

People aspire to be great chefs, great artist, great musicians, great writers. They don't cite average inspirational figures, they cite the great "elite" ones as inspiration of what they want to be like.

Are you looking at the same ad? The beach bod ad? You do know it's a beach bod ad right? They're not showing a runner drenched in Gatorade so their electrolytes can be refueled. The ad designated "beach body". That's a point you aren't refusing to accept.

I suppose being at the beach is peak human potential.

 

[ATF487]

Brilliant.

#Probably LOL

 

[Cagey]

You can view it as non-complicated if you want but then you refuse to acknowledge a beauty standard that is thrown at women daily. There's a reason why there's backlash against magazines for photoshopping, plus size models looking oddly different than what plus size is, and make-up as an industry.

You can say it's advertising an ideal all you want but in reality it's one of millions of shallow cuts that will occur.

I acknowledge there's a beauty standard. There's always a beauty standard in society. There always has been.

I don't care about any perceived ill effects from putting forth this ideal fit body for people to aspire to achieve in this advertisement.

You think there's a problem with this ad. I reject that thought. At least find a real mole hill to make a mountain from, instead of inventing the mole hill in the first place.

That the model in question had to take to Twitter to post a video of her in her actual state to dispel the "PHOTOSHOP BOO PROMOTING BAD BODY IMAGE" nonsense that came of this should end this debate, but alas, people keep on trucking.

 

[number47]

You can view it as non-complicated if you want but then you refuse to acknowledge a beauty standard that is thrown at women daily. There's a reason why there's backlash against magazines for photoshopping, plus size models looking oddly different than what plus size is, and make-up as an industry.

You can say it's advertising an ideal all you want but in reality it's one of millions of shallow cuts that will occur.

I always wanted to ask. Why don't women stop wearing make up in protest of manufactures beauty?

 

[TheOctodad]

You can view it as non-complicated if you want but then you refuse to acknowledge a beauty standard that is thrown at women daily. There's a reason why there's backlash against magazines for photoshopping, plus size models looking oddly different than what plus size is, and make-up as an industry.

You can say it's advertising an ideal all you want but in reality it's one of millions of shallow cuts that will occur.


Are you looking at the same ad? The beach bod ad? You do know it's a beach bod ad right? They're not showing a runner drenched in Gatorade so their electrolytes can be refueled. The ad designated "beach body". That's a point you aren't refusing to accept.

What point am I refusing to accept? That some people aspire to have a thin, physically attractive body that isn't as muscularly defined? I know plenty of people that want that.

Personally (I've said this already) I prefer girls with a little bit more muscle. But that's just my preference. This seems like a perfectly fit girl to me (since there's a spectrum).

 

[Subpar Spatula]

I acknowledge there's a beauty standard. There's always a beauty standard in society. There always has been.

I don't care about any perceived ill effects from putting forth an ideal fit body for people to aspire to achieve.

You think there's a problem with this. I reject that thought. At least find a real mole hill to make a mountain from, instead of inventing the mole hill in the first place.

You acknowledge a beauty standard but think an ad designating "beach body" with a beauty model is not in any way shaming? You probably don't respect the movement that much then.

I always wanted to ask. Why don't women stop wearing make up in protest of manufactures beauty?

It's the same reason why women who don't shave their legs are called gross. GirlGAF has explained this many times in the past.

What point am I refusing to accept? That some people aspire to have a thin, physically attractive body that isn't as muscularly defined? I know plenty of people that want that.

Personally (I've said this already) I prefer girls with a little bit more muscle. But that's just my preference. This seems like a perfectly fit girl to me (since there's a spectrum).

You refuse to accept the ad doesn't specify being an athlete or anything. The biggest attraction is "beach body" that has a thin attractive girl next to it. This puts the seed of, "do I have a beach body?" That's not a question you want to have people ask themselves.

I can understand doing Tough Mudder and having that type of ad, but the beach? Come on. There's no physical exertion there... except swimming.

 

[RedShift]

I always wanted to ask. Why don't women stop wearing make up in protest of manufactures beauty?

Prisoner's Dillema.

Only works if everyone does it, and anyone who doesn't gets a personal advantage.

 

[Wavebossa]

Well I'm not YOU. I don't have two hours for the gym. Nor do I have the time to cook for myself or at least have a decent diet. Isn't there a app that tells me how to live healthy?
Hell I don't have 15 minutes for simple callisthenics.

Well if you're looking for tips, I do pushups and pullups (door mounted) for short burst while using my computer. I even do pushups and leg extensions at work. My coworkers used to think that I was crazy, but they got over that pretty quickly. My point is, 2 hours everyday isn't even needed. Just being active is enough.

But I've never ever spent 1 second in the gym thinking to myself., "I want to make everyone else as uncomfortable as possible."

I do it for me, if it hurts other's peoples feelings, so be it.

 

[Air Zombie Meat]

Brilliant.

Woah. Must have been quite the outrage for advertisers to cash in on it.

 

[Uno Venova]

It's like a bunch of posters here really can't grasp the concept of maybe not being rude with how you conduct yourself around people.

Yes. The ad has an image of a fit model. She's real. We get that. It's the issue that this is the norm and it's thrown at women of all ages constantly to further beauty standards to unreal levels. This isn't to say that body isn't attainable but the majority of women will not look like that. Yes. There are other companies like magazines who further this parade of beauty standards but both should be held accountable, and they are.

If you cannot see how these ads affect women overall then you're probably not that interested in the topic of beauty standards.

Edit: To add, this doesn't endorse anorexia or obesity but that you should probably look at the bigger picture.

But the ad is implying it takes effort to get that body.

 

[Ralemont]

You acknowledge a beauty standard but think an ad designating "beach body" with a beauty model is not in any way shaming?

I would call an ad that had a fat person in a bikini with "Looks Like She's Not Beach Bod Ready" to be shaming. I find there to be a big difference between putting someone down and propping someone else up, personally.

Obviously there is some intent to instill a desire to be thinner/more in shape in viewers or else it would be illogical marketing for the product. I just don't think that intent is malicious, really.

 

[Cagey]

You acknowledge a beauty standard but think an ad designating "beach body" with a beauty model is not in any way shaming? You probably don't respect the movement that much then.

Oh, I do.

I simply don't respect your stance that this advertisement is problematic.

If you define "the movement" as requiring one to identify labeling "beach bodies" as fit attractive bodies rather than "its my body on a beach!!!" as a problem, then I reject that definition.

 

[TheOctodad]

You refuse to accept the ad doesn't specify being an athlete or anything. The biggest attraction is "beach body" that has a thin attractive girl next to it. This puts the seed of, "do I have a beach body?" That's not a question you want to have people ask themselves.

I accept that some people's "ideal" fit body is a beach body. That's totally a reasonable fitness goal.

I don't think it's wrong for some people to ask, "Do I have a body that's attractive when I'm on the beach?" Just like someone might think "Does this outfit make me look nice/professional/etc."

 

[number47]

Well if you're looking for tips, I do pushups and pullups (door mounted) for short burst while using my computer. I even do pushups and leg extensions at work. My coworkers used to think that I was crazy, but they got over that pretty quickly. My point is, 2 hours everyday isn't even needed. Just being active is enough.

But I've never ever spent 1 second in the gym thinking to myself., "I want to make everyone else as uncomfortable as possible."

I do it for me, if it hurts other's peoples feelings, so be it.

Dude. Those were just be excuses. If anyone got time for GAF. They got time for the gym. Even a simple push up per post would make a difference. I'm just living in a generation where people want stuff,results, for free. No work.like octodad said.sorta.

 

[old]

Love it and their responses. I'm going to buy something from them.

 

[block tower]

Ad is fine. If you don't have a healthy body that's fine, if you don't strive for a healthy body that's fine too, but this idea that being fit and attractive is "shaming " is dumb as fuck.

 

[SlickShoesRUCrazy]

As a at guy, the "fat shaming" outrage crap is getting a ridiculous.

 

[Subpar Spatula]

But the ad is implying it takes effort to get that body.

Where? It's weight loss supplement and says, "Are you beach body ready?"

I would call an ad that had a fat person in a bikini with "Looks Like She's Not Beach Bod Ready" to be shaming. I find there to be a big difference between putting someone down and propping someone else up, personally.

Obviously there is some intent to instill a desire to be thinner/more in shape in viewers or else it would be illogical marketing for the product. I just don't think that intent is malicious, really.

You don't see the harm in a beach body ad for a weight supplement that props up a thin person? It gives the idea that this is the beach body.

Oh, I do.

I simply don't respect your stance that this advertisement is problematic.

If you define "the movement" as requiring one to identify labeling "beach bodies" as fit attractive bodies rathe than "its my body on a beach!!!", then I reject that definition.

You don't find it problematic because you don't want to accept it's part of an bigger problem or you simply don't care and just want to give your 2 cents on why people aren't fit.

My definition of this movement is not to imply what body types are for places like this (in a nutshell). It's the idea that very little ads show average sized women but instead models who a lot of women compare themselves to.

I accept that some people's "ideal" fit body is a beach body. That's totally a reasonable fitness goal.

I don't think it's wrong for some people to ask, "Do I have a body that's attractive when I'm on the beach?" Just like someone might think "Does this outfit make me look nice/professional/etc."

Yes. Some people will want a fit body. Nothing wrong with that goal. The issue comes when over decades this is the type of body that's promoted.

It depends on the person but if you get someone to think, "Is my body right for the beach?" then you've caused harm because you're making someone that less much secure in themselves so they will buy products to "fix" it.

 

[djplaeskool]

Brilliant.

Based Carlsburg.

 

[Wavebossa]

Dude. Those were just be excuses. If anyone got time for GAF. They got time for the gym. Even a simple push up per post would make a difference. I'm just living in a generation where people want stuff,results, for free. No work.like octodad said.sorta.

Ah i gotcha. Glad we are on the same page there. I was getting worried for a sec

It depends on the person but if you get someone to think, "Is my body right for the beach?" then you've caused harm because you're making someone that less much secure in themselves so they will buy products to "fix" it.

Wow. Ok i've played sports all my life. I cannot tell you how much "body shaming" goes on in the world of athletics. Are you saying that is morally wrong for my coach to want me to cut 10 lbs to be faster and lighter on the basketball court? Has he "caused a problem" by making me feel less secure in my ability to run for 48 minutes unless i get in shape?

EDIT: I didn't have to lose any weight to play college ball. Just like you don't have to lose any weight to go to a beach. The difference is no one is forcing you to.

 

[Cagey]

You don't find it problematic because you don't want to accept it's part of an bigger problem or you simply don't care and just want to give your 2 cents on why people aren't fit.

My definition of this movement is not to imply what body types are for places like this (in a nutshell). It's the idea that very little ads show average sized women but instead models who a lot of women compare themselves to.

I don't care one bit if someone perceives this advertisement as shaming because the advertisement is not shaming and I blame the person who feels shamed by this for feeling that way. Too god damn bad. Your caring about this advertisement isn't positive or negative, but it's incorrect and silly.

The fight for unrealistic beauty standards shouldn't be waged against supplement companies putting realistic photos of a real person in real good slash good looking shape on a billboard as an aspirational picture to get people to buy their product. Save it for airbrushing, photoshopping, focusing on women's looks in campaigns or the office when men aren't subjected to it, etc. etc. This? Utter nonsense.

By the way, define average please. I'll wait. I think you'll find "average sized woman" becomes something really hard to pin down. Then try to imagine if that "average sized woman" is right for the advertising campaign of a supplement company selling nutritional products for people to better themselves and improve their bodies aesthetically and health-wise.

 

[BlueSteel]

Brilliant.

Bahaha I love the response.

#Probably

 

[TheOctodad]

You don't see the harm in a beach body ad for a weight supplement that props up a thin person? It gives the idea that this is the beach body.

What? It is a beach body. Not the only kind, but it is an attractive body if you want to go to the beach. That's it.

It depends on the person but if you get someone to think, "Is my body right for the beach?" then you've caused harm because you're making someone that less secure in themselves so they will buy products to "fix" it.

You aren't "causing" harm if someone ask themselves if they are proud of their body on the beach in my opinion. I agree that marketing as a whole can create false needs that we then try to fill with products. Consumerism is a huge issue. But showing someone attractive, fit person when you are a company based around fitness isn't really lying.

 

[PdotMichael]

Brilliant.

Alcoholism is less offensive a fit body.

Modern times.

 

[Jzero]

Post the pics OP

This is hilarious, you don't expect companies to post stuff like this. not even mad.

I'm guessing most of the replies in this thread aren't from young women with low self esteem that get constantly reminded about the importance of their body image, because that's the vulnerability that this company is hoping to exploit for profit with their magical products that probably won't turn you into a skinny supermodel in time for summer.

Eh, at least ads with buff dudes made me start hitting the gym.

 

[Save 'N Quit]

I love everything about this.

 

[ItIsOkBro]

Alcoholism is less offensive a fit body.

Modern times.

That ad is less problematic because anyone can become an alcoholic.

 

[Wavebossa]

Alcoholism is less offensive a fit body.

Modern times.

this

 

[number47]

What? It is a beach body. Not the only kind, but it is an attractive body if you want to go to the beach. That's it.



You aren't "causing" harm if someone ask themselves if they are proud of their body on the beach in my opinion. I agree that marketing as a whole can create false needs that we then try to fill with products. Consumerism is a huge issue. But showing someone attractive, fit person when you are a company based around fitness isn't really lying.

I think the person is really convinced that is the only type of body you can have that is considered beach ready. When in fact, its just a advertisement that shouldn't be taken to the point of igniting personal reflection. But *shrug* the company should be more responsible for x reason.

No one else find this funny its in Europe and not USA.

 

[Dude Abides]

Have you ever heard of marketing?
Of course there's a lot of hyperbole in there.
But most companies use that.
Theres a tiny hint of truth in most of these statements (except maybe the fat digestion part).

And your initial statement was that they are wrong to name it "Weight loss collection"...
I now showed you why they did that.
It's not about how it is achieved.

edit: Also maybe my use of "portray" was wrong. I meant the way the want you to use it will help you lose weight. I'm German, after all.

By your standard they could sell you a jar of dirt and advertise it as the weight loss collection and that'd be ok. After all, substitute a glass of dirt for one of your meals and you'll lose weight, FAST!

I like how their only weight loss shake is their best selling one. Don't forget to buy some pills specifically formulated(vitamin A) to brighten your eyes and some green tea powder for cleansing antioxidants.

Don't you want to meet your eye-brightening goals sooner?

 

[Seventy70]

Why do people treat fat as if it's some kind of race?

"I have fat friends!!!" lol

 

[Wavebossa]

Just a question to everyone in this thread....

If you see this ad...
and you work out a lot....
and you end up looking like her...

Did this ad ruin your life/body?
Or would you quote it as the motivation you needed to spark a change?

I'm really confused reading some of these responses.

 

[Momentary]

GAF Weight Loss and Fit Gaf helped me do this.

Man. That makes my heart swell with joy to see that kind of determination.

 

[Stet]

Alcoholism is less offensive a fit body.

Modern times.

One beer. Alcoholism.

Modern times.

 

[Anarion07]

By your standard they could sell you a jar of dirt and advertise it as the weight loss collection and that'd be ok. After all, substitute a glass of dirt for one of your meals and you'll lose weight, FAST!

No, by my standards some magazine can propagate a diet that leaves you with 1500-1900 calories a day as a "weight loss" diet.
Even if they claim in the fine printing that the diet helps you levitate and talk to your cats, the main goal is the weight loss, which can be achieved.

Just a question to everyone in this thread....

If you see this ad...
and you work out a lot....
and you end up looking like her...

Did this ad ruin your life/body?
Or would you quote it as the motivation you needed to spark a change?

I'm really confused reading some of these responses.

No, it made your life better.
Actually my incentive to start working out was this guy:

I saw the picture and thought.
Damn. That's my goal.
And 6 years later I kind of made it.

 

[Ralemont]

You don't see the harm in a beach body ad for a weight supplement that props up a thin person? It gives the idea that this is the beach body.

It's the optimal one for purposes of attraction, certainly (thinness in general, not necessarily this particular model).

 

[God Dayumm]

By your standard they could sell you a jar of dirt and advertise it as the weight loss collection and that'd be ok. After all, substitute a glass of dirt for one of your meals and you'll lose weight, FAST!

I'm with you. The outrage should be directed at this. There should be organizations that properly certify these claims and the ingredients that go into supplements.

But no, let's instead harass the fit beautiful model because jelly.

 

[TheYanger]

This whole fat shaming thing in this context is ridiculous. Someone making a positive assumption about people that aren't fat is NOT the same thing as coming to you in person and shaming you for being fat. I AM fat myself.

THis is like if I made an ad that said 'Ready for your hot date?" and it showed a guy and a girl. Would that be gay shaming?

 

[YoungFa]

You don't see the harm in a beach body ad for a weight supplement that props up a thin person? It gives the idea that this is the beach body.

Beach body is a show off body. A body to show off your hard work. So they show a body attained by hard work, to sell a product that is supposed to supplement your hard work on your body. What do you expect them to do?

 

[Wavebossa]

I saw the picture and thought.
Damn. That's my goal.
And 6 years later I kind of made it.

That warms my heart. And that's pretty much the same for me (not the same guy but yeah).

 

[Kaiterra]

I'm with you. The outrage should be directed at this. There should be organizations that properly certify these claims and the ingredients that go into supplements.

But no, let's instead harass the fit beautiful model because jelly.

Was anyone actually harassing the model?

 

[TheOctodad]

I think the person is really convinced that is the only type of body you can have that is considered beach ready. When in fact, its just a advertisement that shouldn't be taken to the point of igniting personal reflection. But *shrug* the company should be more responsible for x reason.

No one else find this funny its in Europe and not USA.

I guess so. People who argue that fitness has an "ideal" look. All of these are great "fit bodies" that still have a ton of diversity.

All shapes and sizes, all fit. Obviously this is extreme because they are all olympians, but even then it goes to show that fitness isn't about an "ideal" body. But about becoming healthy with the body you have.

 

[Angry Grimace]

I got to the beach while fat, but the thing is, I know well enough to be ashamed of it. If people make fun of me for being fat, well, they're mean people, but I made my bed and now I'm sleeping in it.

 

[Shanlei91]

One beer. Alcoholism.

Modern times.

 

[woodland]

i really dont see what's wrong with that ad. That women looks like she's in healthy shape and wanting to look good for beach season is a sensible thing.

Same. A little confused over the drama.

Love the company's twitter responses though - marketing team is killing it.

 

[Frodo]

A company selling MEAL REPLACEMENT products filled up to the brim with sweeteners talking about being healthy. Oh the irony. All they wanted was the controversy and the money. Stop acting like they care about people being healthy.

And for those of you not in London this ad was literally everywhere on the tube. Platforms, trains, everywhere. And it is enforcing the idea that you should conform to one ideal of beauty to gain the privilege of showing your skin, either you like it or not, and that is what most people were complaining about.

 

[TwEE-N-Toast]

This is hilarious. Everybody involved did great. The whiny entitled justice paladins complaining, the insensitive yuppies at the company responding, and all the morons who have no interest in this type of product buying it to stick it to the sjws. Everybody played their part beautifully!