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Brandwatch: Microsoft won E3 on Social Media.
- Thread starter timlot
- Start date
CharminUltra
Member
E3 sounds like a weak-ass competition if everyone can win it.
I was thinking the same.
Did that. Only it was IGN that said it.
brandonh83
Banned
Nah guys, winning E3 is super important, that's what I've been hearing ever since all the Nintendo hoopla went down. Stick to your guns.
ODDI
Member
Do eeett we need to clarify things noaw!!!
hydrophilic attack
Member
We did. This is just further proof that this kind of social media analysis is bullshit. I remember reading that Xbox won E3 2013 according to one of these. That was so obviously not true. It's probably impossible to come up with a methodology that gives meaningful results.
blame space
Banned
we should do a poll because we're the hardest core gaming community
Zelda was the most talked game, nintendo didnt win, not even close.
Pie and Beans
Look for me on the local news, I'll be the guy arrested for trying to burn down a Nintendo exec's house.
Literally no way this is true based on the reality of Sony and Zelda in the feeds. Must have been a very weird and narrow metric they used such as live reactions rather than full days afterwards.
Spirit of Jazz
Banned
Almost as though it's not a competition at all.
D
Deleted member 10571
Unconfirmed Member
Microsoft won E3 due to millions of people tweeting "Microsoft lost E3".
MS is not averse to paying for opinions. They were caught doing that with youtube stuff early in this generation. This charts seems to be measuring positive mentions. A easy thing to manipulate. What will be a more objective view is how their console/game sales respond. Next months NPD may reflect how little 'social media' wins mean.
This should be added to the OP. It was huge.
D
Deleted member 10571
Unconfirmed Member
I completely forgot that. Yeah that makes a lot of sense actually.
ninjablade
Banned
makes sense, they announced 2 new consoles. and scorpio specs are godly.
KillerMan91
Member
Sony's conference comes out always during middle of night in Europe so that probably makes a decent difference.
Pie and Beans
Look for me on the local news, I'll be the guy arrested for trying to burn down a Nintendo exec's house.
They're pretty good at 'weighting' data as well. As others in the thread have suggested, if this is weighted more on who was tweeting on the hour of the actual press conferences, of course Sony gets a hit as only nutters like me here in Europe stay up to watch it (same with a lot of the rest of the world).
Its all dumb anyway, as if theres perfect algorithms to scour all internet speak and come up with some clear data. The human element just has to assess the situation intelligently. Sony's 5 star conference and the dam bursting of Zelda talk were the clear takeaways.
EDIT: Oh wait? They didn't filter it to Xbox or gaming but just Microsoft so all general Windows 10 stuff and the LinkedIn buyout were included? Haha what a fuckup. MICROSOFT FAMILY OF NEWS TOPICS.
Yeah, if Brandwatch didn't account for this in their data analysis, then this is a completely worthless comparison.
BOOM! Praise the sun.
Not so sure. Read the report, they show which terms they were tracking and they started tracking in line with the time of the conferences.
The perfect E3 formula is revealed: Announce as many consoles as possible.
It's tough to tell but usually pick moderate voices and see what they say. Reddit, Twitter, youtube etc... all have plenty of 'paid' opinions. I'd always take any consensus form there with a grain of salt.
So far only MS has been caught with their fingers in the cookie Jar. Nintendo doesn't seem to care and Sony might but has not yet been caught. They have done work to make their execs media friendly int he same way MS has.
Real World should read USA/UK and even then its a stretch.
Methodology fail for sure. Linked in likely explains it.
I don't think their method of collecting this data was as simple as looking on social media for the word "Microsoft". They likely made sure that it was at least somewhat gaming related:
Pie and Beans
Look for me on the local news, I'll be the guy arrested for trying to burn down a Nintendo exec's house.
So yeah, theyre just weighting it on the live mentions of the conferences which is fucking stupid considering the 2AM+ bracket it was in for the rest of the world. The defence is it would have had a chance at getting a spike later the next day but that would depend on everyone in the rest of the world tweeting in the same hour block. Fucking data analysts.
I've looked at the report twice, and can't find what terms they were using when comparing the conferences. But I may be blind. Can you show me?
The only thing I could find in comparison to actual mentions was the individual games one.
Go down to the Microsoft section of the report to see the type of words they were tracking during the MS conference. LinkedIn doesn't show up.
Additionally, the methodology on tracking during the time of the conference is stated at the top of the report.
One more than is sustainable?
FlyingIrishMan
Member
This analysis is basically just collecting the peak mentions of keywords during the conference, so MS's conference was at a good time for EU and US people so it's obviously going to have higher social activity during the conferences. Sony's was at 2am in UK and 3-4am in other parts of Europe.
They were tracking the word microsoft. Their press conference occurred during the same day it came out they were acquiring Linked in. There would be a ton more talk about that baseline.
To be fair, hardware gets folks talking more than games as well. So that would also be talked about more.