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Burnout Paradise being advertised as PS3-only (not really, I'm just dumb)
- Thread starter pswii60
- Start date
Visualante
Member
Sales of 360 software are already excellent. The audience buys a lot of games, and I would argue they don't need specifically reminding that a game is on their console.speculawyer said:
It's nothing to do with charity, a lot of people bought a PS3 as a Blu Ray player- this reminds them that PS3 plays games and that they should buy it.
GrimtekP21
Member
Go Sony Go
umm, in uk we often get multi plat games advertised as 360, or as ps3, its just down as to whether or not sony and ms wanna advertise it for their own system, you get the same ad for both machines, only the ending is different (showing ps3, or showing 360) doesnt mean anything -_-
thread lock? or something :lol
thread lock? or something :lol
CartridgeBlower
Member
Seriously, is there going to be a huge discussion every time a developer or system manufacturer does this? It's not even new. It's been going on all the way since Madden first came out on the PS2.
Metalmurphy
Member
Well that didn't take long :lolEdag Plata said:
It's a really crappy advert imo, makes it look more like TDU than Burnout.
Im not sure how much only advertising it as a PS3 game will get sony, the only people buying games based on adverts are doing it in store, and if they are in store they'll see the 360 version right next to the PS3 one.
Im not sure how much only advertising it as a PS3 game will get sony, the only people buying games based on adverts are doing it in store, and if they are in store they'll see the 360 version right next to the PS3 one.
Il Comodino
sorry about his english
pswii60 said:
like fifa and Assassin's
like COD4 in europe that non mention Ps3 version.
MWS Natural
Member
pswii60 said:
I think it shows Microsoft letting Sony take the reigns as the system with the biggest guns, cars and bald space marines. Reverse marketing ftw.
Felix Lighter
Member
Wow this forum can be pretty damn vicious. Some of you guys really go for the jugular over some petty things.
I'm glad to see Sony is co-marketing with publishers because it shows that they are doing something about their poor software sales. It's a very effective way of associating a multiplatform game with your platform. I saw absolutely nothing wrong with it when Microsoft did it and I see nothing wrong with it now. Sony helps ease some of the publisher's marketing burden and in return they get to show their logo at the end of the ad. If EA really thought that this ad would hurt the sales of the Xbox 360 version, they wouldn't have agreed unless Sony's contribution was very very significant. I doubt that that was the case here.
I'm glad to see Sony is co-marketing with publishers because it shows that they are doing something about their poor software sales. It's a very effective way of associating a multiplatform game with your platform. I saw absolutely nothing wrong with it when Microsoft did it and I see nothing wrong with it now. Sony helps ease some of the publisher's marketing burden and in return they get to show their logo at the end of the ad. If EA really thought that this ad would hurt the sales of the Xbox 360 version, they wouldn't have agreed unless Sony's contribution was very very significant. I doubt that that was the case here.
WasabiKing
Member
CartridgeBlower said:
This is an example of co-op advertising. I'm sure MS/Sony/Nintendo would pay a percentage of the ad costs in a form of a rebate. In return, the manufacturer (in the case Sony) has strict guidelines on what can be mentioned, and the precise logos. It's a case of increasing their brand visibility, and ensuring that their brand receives top billing.
This has been practiced with the auto industry for the longest time.
davepoobond
you can't put a price on sparks
co-op advertising is the smartest thing 3rd parties can do. they can advertise a game for like half the price
its easier to do in the video game industry, too, since its obvious who you'd go to for co-op advertising, whereas other industries it could just be random.
its easier to do in the video game industry, too, since its obvious who you'd go to for co-op advertising, whereas other industries it could just be random.
WasabiKing
Member
Well there's no guarantee that it's half (unless you know more about this from a day-to-day level). Auto industry: some can get 25%, others get 75%. The more the payout, the more "editiorial control." This would be things like the PS3 chime must be in the ad, and take up 1 second of the commercial, as well as show the PS family logo.davepoobond said:
Also, with Madden, they made two sets of commercials, one touting XBox Live, and the other general ad for PS2. Again, old hat, but those new to this system wars thing gotta have something to say.
sorry about that menat sell.B-Ri said:
Personally, I like both the PS3 and the 360 being neck in Neck in sales. Being even makes both companies try harder, like sga and Nintendo did during the Genesis and Snes times. I am also hoping that Sony will have another price drop on the PS3. So, that I can afford it. When the machine hits the $300 price point, then the PS3 will be my secondary system.
davepoobond
you can't put a price on sparks
WasabiKing said:Well there's no guarantee that it's half (unless you know more about this from a day-to-day level). Auto industry: some can get 25%, others get 75%. The more the payout, the more "editiorial control." This would be things like the PS3 chime must be in the ad, and take up 1 second of the commercial, as well as show the PS family logo.
Also, with Madden, they made two sets of commercials, one touting XBox Live, and the other general ad for PS2. Again, old hat, but those new to this system wars thing gotta have something to say.
well, i don't purport to know more than what I'm saying, but i understand the economics of it since i've taken a few advertising classes for my minor.
i used "half" in the sense that they are unequal halves