Campfire Entertainment - New Take-Two Studio?

Jan 8, 2011
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gematsu.com
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Take-Two Interactive trademarked "Campfire Entertainment" and "Campfire" on November 19:

http://www.trademarkia.com/campfire-entertainment-86459084.html
http://www.trademarkia.com/campfire-86459078.html

Googled it and came across Campfire, a NYC-based storytelling company:

http://campfirenyc.com/work/

The only game they've ever ever been involved with is Assassin's Creed IV: Black Flag. They did this Tumblr timeline for them: http://blackflagtimeline.tumblr.com/

Not sure if this Campfire is one in the same with Take-Two's Campfire, but again, it's the only thing I could find, which is why I threw it out there.