Campfire Entertainment - New Take-Two Studio?

Jan 8, 2011
Take-Two Interactive trademarked "Campfire Entertainment" and "Campfire" on November 19:

Googled it and came across Campfire, a NYC-based storytelling company:

The only game they've ever ever been involved with is Assassin's Creed IV: Black Flag. They did this Tumblr timeline for them:

Not sure if this Campfire is one in the same with Take-Two's Campfire, but again, it's the only thing I could find, which is why I threw it out there.