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[salromano]

Take-Two Interactive trademarked "Campfire Entertainment" and "Campfire" on November 19:

http://www.trademarkia.com/campfire-entertainment-86459084.html
http://www.trademarkia.com/campfire-86459078.html

Googled it and came across Campfire, a NYC-based storytelling company:

http://campfirenyc.com/work/

The only game they've ever ever been involved with is Assassin's Creed IV: Black Flag. They did this Tumblr timeline for them: http://blackflagtimeline.tumblr.com/

Not sure if this Campfire is one in the same with Take-Two's Campfire, but again, it's the only thing I could find, which is why I threw it out there.

 

[JehutyRunner]

The new 2K studio in San Francisco that was headed up by Rod Fergusson before he went to Black Tusk?

 

[Sabrewulf]

New IP devs?

 

[salromano]

The new 2K studio in San Francisco that was headed up by Rod Fergusson before he went to Black Tusk?

That's the best possible guess, I think.