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CD Projekt Red explains Transgender Ad in Cyberpunk 2077


Community Liaison
Oct 23, 2016

From Polygon

Archive Link so you don't have to give clicks to that shit hole. http://archive.fo/ONbxH But there is a link to Polygon if you want to.

So I asked her: Why was a trans model used in this particular advertisement?

“Personally, for me, this person is sexy,” Redesiuk said. “I like how this person looks. However, this model is used — their beautiful body is used — for corporate reasons. They are displayed there just as a thing, and that’s the terrible part of it.”

Redesiuk said that the world of Cyberpunk 2077 includes many people who are gender-nonconforming, some of whom enjoy showing off their bodies in public. They are a demographic group with significant purchasing power, and so, megacorporations use their likenesses to sell soft drinks. It’s supposed to be a play on the same sort of hypersexualized advertising that modern companies use to sell products today, just brought in line with the kind of future CD Projekt wants to portray.

“In [the year] 2077, especially with how much body modifications are available, I think people just mix and match however they want, however they feel,” Redesiuk said. “And even society is more open to different kinds of relationships.”

This is not to say that the player should see this kind of advertising as good. Redesiuk said that it was designed to feel jarring and overly aggressive, like all the other ads in the game, but not because of the femme-presenting trans model.
“Cyberpunk 2077 is a dystopian future where megacorporations dictate everything,” Redesiuk said. “They try to, and successfully, influence people’s lives. They shove products down their throats. They create those very aggressive advertisements that use, and abuse, a lot of people’s needs and instincts. So, hypersexualization is apparent everywhere, and in our ads there are many examples of hypersexualized women, hypersexualized men, and hypersexualized people in between.

“This is all to show that [much like in our modern world], hypersexualization in advertisements is just terrible,” Redesiuk continued. “It was a conscious choice on our end to show that in this world — a world where you are a cyberpunk, a person fighting against corporations. That [advertisement] is what you’re fighting against.”

I asked Redesiuk what she would say to those in the trans community who might be offended to see themselves portrayed this way in the game.

“I would say it was never the intention to offend anyone,” Redesiuk said. “However, with this image of an oversexualized person, we did want to show how oversexualization of people is bad. And that’s it.

“I think that sexy bodies are sexy. Full disclosure: I love female bodies. I love male bodies. I love bodies in between. This is who I am. However, I hate it when it’s used commercially. And that’s exactly what we want to show by doing this exactly, by showing how big corporations use people’s bodies against them.”

For Redesiuk, the fictional advertisement is also an effort to increase empathy for the LGBTQ community among video game consumers.

“We need it,” Redesiuk said. “I honestly think we need it because we need more acceptance in the world, and we need to also show how the goodness of people is sometimes used against them. And I would really love for the world to change and be a better place for everyone.”
Seems incredibly reasonable and well thought out to me. I am kind of surprised this was a concern or an offense to people.

Outrage me if it already has a thread
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Rapid Response Threadmaker
Feb 9, 2009
Look at the picture again and tell me it doesn't look like she is hiding a Kakuna.


Oct 5, 2015
And if you were interested in some comedy (they are all working on rebuilding their anthill of ignorance), check out the other site's thread on the explanation. They are truly morons. I mean weaponized stupid who truly don't understand a damn thing about how any of this works, art, games, humans, anything.
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Jun 8, 2009
Cagliari, Italy
As long as art like this stays ingame, I don't care what explanation they use for the existence of them. But yeah she probably woke.
I think the in-game ad is great and totally belongs to CP2077. It's just what she said and her wording that feels a little SJWish.

Which is the one and only fear I have about this game.
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Gold Member
Jun 3, 2013
Can anyone explain to me what the person in the ad is doing? Like it's a soda ad, right? I can see the can in hand, but I have no idea what is happening between the can and this person's mouth. At first glance I though they were lighting a cigarette with a mini flamethrower or something, I still don't get it.


Jan 30, 2019
While I give them my congratulations for the answer, I don't think they needed to do that in the first place.

We all know who those answers were target for(a certain forum). And people there are never satisfied with whatever the reasons they can provide. The only thing they gonna to achieve with this is making those people more angry, which in result will demand more from them.
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Reactions: Hellmaker


Mar 4, 2019
Can anyone explain to me what the person in the ad is doing? Like it's a soda ad, right? I can see the can in hand, but I have no idea what is happening between the can and this person's mouth. At first glance I though they were lighting a cigarette with a mini flamethrower or something, I still don't get it.
It is a straw, and the ad is using ‘sex’ to sell the product. It’s not any different from advertising now.
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Nov 13, 2016
I don't even understand how "SJWs" could be mad about an image like that. Aren't they the ones pushing for acceptance of things like "feminine penises" and gender non-conforming folks? Some mtf transgenders don't even want to remove their penis. How is this transphobic? Isn't the future depicted in Cyberpunk, and this particular image exactly what they want?


Sep 9, 2018
I'm gonna use my prophetic powers and say that while this reasonable and thought out answer is calming the reee crowd down already, soon they are going to ask questions about previous CDPR remarks - i.e. not being able to play V as trans or non-binary. And the circlejerk will continue.


Nov 21, 2018
Some of them special snowflakes over there say that they will only believe the wokenes of Cdpr if they allow non gender locked character customization. Can someone explain to me how it can be done?

Female with a beard? Or a man with a wig and make up?

And considering there are preset options, how can they make non binary preset options? How will it look like?
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Neo Member
Apr 21, 2019
Damned if you do, damned if you don't. CD Projekt is obviously just attempting to be more "diverse and inclusive". lol

Still going to buy it.
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