Support NeoGAF

[BrokenEchelon]

They should rebrand Dasani while they're at it to Coca-Cola Zero Zero Zero

 

[Josh5890]

I like the design. Maybe it will prove to be successful.

 

[jello44]

Coke Life? It's OK, kind of sickly sweet though. Reminds me a bit of the Splenda Diet Coke.

It tastes like regular coke when you first drink it, but then it has that weird artificial sweetener taste going down. Just give me classic coke.

Spoiler

I just wish they'd use real sugar in the US.

 

[VARIA]

Yeah, like cheap off brand sweetener that has been left out in the rain for a few days...

This man's logic is sound.

 

[ConfusingJazz]

Yeah, like cheap off brand sweetener that has been left out in the rain for a few days...

That was exceedingly advanced sweetener in 1983, and they are kinda stuck with that taste now.

 

[3N16MA]

Reminds me of the recent Holiday cans.

The all white can that freaked people out because they could not understand that it was regular Coke and it got pulled.

 

[BronsonLee]

This just reminds me of the Pepsi redesign, and the design doc that leaked talking about the gravitational pull of Pepsi

 

[EmCeeGramr]

What about that green coke with Stevia? Anyone try that?

I've had it both here and in South America (the South American variation I had was actually less calories IIRC).

It takes a bit of getting used to because there's still the artificial sweetener aftertaste, but I much prefer it to Zero (which I can only really stand if it's Cherry because of the aftertaste).

Chilled in a glass bottle it tastes really good.

 

[GodofWine]

Zero zero? What's the point?

The only reason to drink zero is for the caffeine, zero zero is for the person who just likes chemicals that have no benefits at all.

 

[MikeHattsu]

Hm... Yeah, it might lead to some confusion, but if they stock all the types next to each other in a store it will also be more visually dominating because of the unity I'd think. Not sure if it will be good or not.

 

[ConfusingJazz]

The all white can that freaked people out because they could not understand that it was regular Coke and it got pulled.

What do you think is going to happen with this rebranding?

 

[The Llama]

I like it. Reminds me of what Pepsi did a few years ago but better.

 

[jamesinclair]

Idiotic will be very confusing when displaying in convenience stores and take out restaurants

 

[BrokenEchelon]

What do you think is going to happen with this rebranding?

It freaked them out because the iconic red color was gone, not because it was just a different color.

It's obvious they're unifying the brand around the unifying themes: the Coca-Cola font, and the Coca-Cola red.

 

[alr1ght]

They should invert it so the red is the secondary color.

 

[Septimus Prime]

Yeah, like cheap off brand sweetener that has been left out in the rain for a few days...

I agree with you.

My boss asked me to buy Diet Coke and Diet Sprite for clients who visit our office, and I was able to get away with, "Uh...I'm not sure they make Diet Sprite," and buy regular Sprite instead. Imagine having diet sodas being the only drink options. Gross.

The all white can that freaked people out because they could not understand that it was regular Coke and it got pulled.

I thought that was Diet Coke when I looked at it. They really should not have used exactly the Diet Coke colors for that.

 

[Raynes]

How could GAF like this shit? It's incredibly ugly. Looks like they glued the top and bottom of two different cans together.

 

[Auron_Kale]

Vanilla Coke is pretty niche even in the US. Remember it got dropped for a number of years in the late '00s before returning. Great stuff though.

This is true, though I'm reminded of how some countries have their own regional flavored Coke, which is why I'm both surprised/unsurprised that Vanilla Coke itself wasn't possibly marketed in more countries.

Since the zero version of Vanilla Coke came out, I find myself going to that versus the regular version. I do miss Cherry Vanilla Coke most though luckily you can make that flavor in one of those Coke Freestyle machines.

 

[TomShoe]

I don't like it, they look too similar and it's much harder to tell the difference.

Red - Original
Silver - Diet
Brown - Caffeine Free
Black - Zero

Easy.

 

[ConfusingJazz]

It freaked them out because the iconic red color was gone, not because it was just a different color.

It's obvious they're unifying the brand around the unifying themes: the Coca-Cola font, and the Coca-Cola red.

What you say is obvious, many consumers will confuse because the can is mostly red.

 

[evil solrac v3.0]

Is this like a DC Crisis event for cola?

Crisis on Infinite Cans.
Zero Calories.
Infinite Cans.
Final Cans.

 

[Liu Kang Baking A Pie]

Idiotic will be very confusing when displaying in convenience stores and take out restaurants

I like when people say these things like they haven't considered it.

 

[Pie and Beans]

What do I have to do to get the old Pepsi logo back. Who do I have to kill?

 

[hunnies28]

What about that green coke with Stevia? Anyone try that?

Worse than Zero

Spoiler

I don't like Coke Zero

 

[MrCunningham]

That's not so bad. At least Coke knows not to mess with their iconic logo.

 

[Tigress]

This must be the most dumb design decision I've ever seen since the youtube revamp and I don't think it'll last. Sales will probably go downhill.

I have to agree with this comment honestly (I know apparently we're in the minority on this).

First of all... the cans look butt ugly to me.

Secondly, they make it very hard to differentiate which coke is which (are they trying to get people to accidentally get a different version they may not want? Is this some sort of secret way of getting people to try different coke variations? If so, then this will be successful).

And naming caffiene free coke zero zero? Seriously? Talk about a name that will confuse people and will need a lot of marketing to explain itself.

Pretty dumb and pointless change imo. As someone who works in retail I know how colour coding influences peoples ability to find and buy canned products. People are stupid and the current model (one singular colour per type) works best.

Red for regular, grey for diet, and black for zero. But now we are going to have this Frankenstein combo of Red plus other colours? Sigh.

And this... I work retail and i concur. If the packaging isn't blatantly obvious, people get confused. Especially if you have several different products that all look the same without glaring differences in the packaging. And I agree, the red/color of which variation it is combination just looks ugly.

 

[Dead Man]

Not a fan, they are too similar at a quick glance now. They look fine, just too self similar.

 

[Phlebas]

Where's the vanilla Coke?

😞

 

[braves01]

Coke Zero Zero should be Coke 00 "double O" like bond, then they do a spy marketing campaign "looks like Coke tastes like Coke, but is actually no calorie no caff cola in deep cover"

 

[Sub_Level]

As someone who drinks tons of Coke Zero, I would definitely wanna try Double Zero.

The caffeine is great in the morning, but not so much in late afternoon or night.

 

[Tigress]

What is the difference between Diet Coke and Coke Zero? They're basically the same thing, right? Do they use different sweeteners?

Spoiler

I've always preferred Pepsi. I'm sorry.

Coke Trivia time!

Diet Coke was actually designed when they were going to put out "new coke" with a new taste for people (The one that failed and forced them to bring back Coke "Classic". Now just Coke ). So it was designed to taste like New Coke.

Well, when they realized they had to backtrack, diet coke drinkers were already used to it and it sold well enough so they never bothered. But... Coke Zero was brought on eventually to try to quell people who wanted a diet drink but thought diet coke tasted nothing like Coke (cause it never was designed to ). It's supposed to actually taste more like "classic" coke.

Anyways, Diet Dr. Pepper is the ulltimate diet drink. It's the only one that really does taste like the non diet version (with nutra sweet aftertaste but that does go away once you get used to it. But I will say coke with sugar still tastes better to me than Diet or Coke Zero and I've been drinking the non sugar versions for years now. So I don't agree with the BS people say that if you drink them enough you'll prefer them to sugar coke. Don't believe the lies, classic coke tastes better).

Well, ok, Diet Mtn. Dew (and Diet Mtn Dew Code Red) are pretty good diet versions as well.

 

[Community Forum]

Wow, I like this A LOT! That Coke Zero can is so sexy.

 

[mreddie]

The all white can that freaked people out because they could not understand that it was regular Coke and it got pulled.

Good lord, I remember that and thinking, "Idiots."

 

[Korigama]

Don't like it. Looks worse, in addition to not being as easy to tell them apart (a single glance is all that's necessary with the old ones). Would be surprised to see this spread or stick.

 

[Shaanyboi]

Not bad. Not amazing, but I don't dislike it.

 

[redmetal86]

Ehh......prefer the old way.

Better buy some cans and save them for 50 years later, then sell them online.

 

[tanooki27]

the change is sexy.

 

[Gambit 1138]

what the hell is the difference between light, diet, zero and zero zero? Aren't those the drinks that have all kinds of shit that is really bad for you (like more than regular soda).

 

[Wyndstryker]

Why the hell don't they have coke zero zero here?!

 

[plainr_]

There's a Coke Light? wtf

 

[Lothar]

Why is it a good thing for everything to look the same? Are you people joking? That's a really boring, ugly, and dumb design choice.

Where's Diet Coke with Splenda - the best coke version?

 

[tycoonheart]

Your move Pepsi.

 

[Laekon]

Not a fan. I think the Coke Zero can is a great design as is. The current cans makes it easy to pick out what you want without having to really look. Plus the logo looks better vertically to me.

 

[malfcn]

What about the green ones I've been seeing. And the holiday polar bears.

 

[thoseAREmySHOES]

Flip the black and red on the Zero variants and flip the silver and red on the Light/Diet so there's no fiasco like the recent white polar bear cans.

 

[optimiss]

Why is it a good thing for everything to look the same? Are you people joking? That's a really boring, ugly, and dumb design choice.

Where's Diet Coke with Splenda - the best coke version?

Lol, it's called establishing a consistent visual brand identity. And Diet Coke with Splenda is vile (I like Diet and Zero).

 

[Dr.Acula]

Those are the Spanish cans. You can tell because all the writing on them is in Spanish. Clearly in Spain they market them as Light and Zero Zero, in America they'll keep the diet branding they been using for decades.

http://en.m.wikipedia.org/wiki/Diet_Coke

 

[Lothar]

Lol, it's called establishing a consistent visual brand identity. And Diet Coke with Splenda is vile (I like Diet and Zero).

More like consistent bland identity. Since you like blandness, it's no wonder you prefer boring Diet Coke to the awesome sweetness of Diet Coke with Splenda.

 

[alr1ght]

As evidenced by this thread, people won't read.

Here, I fixed it. Excuse the 2 minute shop job.

 

[To Far Away Times]

I like the horizontal lettering.