GameSpot: The jump from packaged good to downloadable free-to-play game seems like a pretty fundamental change. What was the reasoning behind making the switch?
Jon Van Caneghem: When I joined EA, I shared a vision of moving the franchise to a digital direct-to-consumer platform--a single destination for Command & Conquer games making it easier to play with your friends and allowing us to more easily respond to feedback and update the games. Today is the official announcement of that platform, of that vision realized.
A live platform allows us to be more responsive to community feedback, delivering content that they care about. As developers, this sort of direct and evolving relationship with our audience excites us. Going free-to-play is the best model to use with these goals in mind, because eliminating the price barrier widens the audience and gives us a larger community to interact with.
GS: The name change from Generals 2 to the over-arching Command & Conquer (with the Generals universe being the first wave of content) suggests the free-to-play product is a new platform as much as it is a new game, a shell for the rest of the Command & Conquer universe to live within. How much of a shift in the way you approach the series is this?
JVC: "Platform" is definitely how we're approaching the development of Command & Conquer. This is more than a game; it is a free-to-play destination for gamers to access every Command & Conquer universe, from Red Alert to Tiberium and to where it all starts next year: Generals. This is a live service and we are committed to continually delivering content. Heralding feedback-driven design, Command & Conquer will evolve and develop with an expanding array of new content based on community feedback and activity, which is more than we can normally do when shipping a traditional boxed game, benefiting the consumer.
GS: This sounds ominous for the future of traditional Command & Conquer games. Has EA shelved the franchise as a boxed retail product?
JVC: Traditional Command & Conquer gameplay isn't going anywhere--we are simply adjusting our delivery model to one that allows more consumers to play it and allows us to provide content based on more accurate feedback. EA is committed to spearheading the industry's digital transformation. As a company, we believe that a direct-to-consumer relationship is meaningful and incredibly powerful. That said, we still have fans who want that boxed retail product experience, and we are not walking away from that any time soon. We still have exciting announcements in the pipeline that will satisfy exactly that type of gamer.
GS: Don't we already have a free-to-play Command & Conquer with Tiberium Alliances? What's the difference between the two games' target markets?
JVC: We are excited to have a great franchise that gamers and fans can experience on different levels and in different ways. Command & Conquer: Tiberium Alliances is a free, browser based strategy-MMO that introduces a new way for players to experience the Tiberium universe. With over 1 million players in less than three months since launch, the game has carved out a growing passionate community. This new Command & Conquer is a more traditional, full client RTS experience with high-definition graphics, real-time, fast-paced action, full destruction and a best-in-class physics system, all made possible with the power of the Frostbite 2 technology.
GS: How is the free-to-play integration going to work? Will it be the social-style free-to-play of Tiberium Alliances or something closer to a microtransaction-driven market, like League of Legends?
JVC: We are still building out the game and the exact scope of the advanced experience has not been announced yet. In our development, we are guided by the commitment to create a gameplay experience that offers the cerebral, strategic fun and fast-paced action that fans have come to expect from our franchise with no barrier or resistance.
GS: Will there still be a single-player campaign told from multiple viewpoints? How will the business model work in single-player?
JVC: Not at launch. We are currently focused on building a fun, high quality RTS experience that we want to get in your hands as soon as possible. From there, we will continuously add additional content based on a variety of player feedback.