I feel like this campaign should have waited until we saw the final pc version.
Nope. People who pre-ordered the game on consoles and who legitimately thought that the game would look like what they saw in the screenshots and trailers divulged so far (not to mention the ones which are on the back of the box of the retail version) were wronged.
No one questions that the game is still an enjoyable experience. But people were tricked, people who may not have pre-ordered the game on consoles if they knew the product would be so different graphic-wise (something which also affect not only the atmosphere but also the gameplay experience, since torch mecanics are now less important). And there was absolutly
no communication about this downgrade, with the last images of the game two months before its release being radically different from what the game actually look like. People didn't buy what they tought they bought.
This is false advertising, and it should have legal consequences, the least of those would be to allow people who pre-ordered the game the possibility to be reimbursed in exchange of their copy of the game. That would be the
bare minimum.
Next, since the back of the boxes of the console version of the game displays graphics which are not present in the game, such boxes should be switched with new ones displaying the actual graphics (because, once again, it's false advertising). Not to mention that other footages of the game available on the internet on their official YouTube channel (and
especially on Steam
if the PC version also suffers from the same graphical downgrade, something which remains to be seen) should reflect the reality of the product currently available
Finally, From Software could have to pay a fine, since what they did is blatantly illegal. Not saying that they will pay one, but it's still a possibility.