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Dew and Doritos + Xbox One. Unprecedented experience.

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Hahaha, o wow. That is perfect.
 
Oh my gad. This simply CANNOT be real. This is probably the funniest thing I have seen. Could it be not every single solitary bit of MS knows how to fuck up? Could it be someone actually used their head for some ironic crossover??
 
So what's the unprecedented experience. If you buy bag of doritos and bottle of dew, there's a QR code which your kinect2.0 can read, so you get free livegoldtv time.
 
This is actually brilliant marketing. This will get wayyyy more attention than it deserves now they have leaned into how on the nose it is.

I tip my hat
 
This is both incredibly sad and absolutely hilarious.

Will they give the XBone the cold shoulder later?
Unprecedented partnership experience
 
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