Yup it's kinda crazy right now, I haven't seen any TV commercials or demo pods or anything like that but the gaming boards has been on fire since the system launched in the US, everyone is posting links to reviews, previews, game videos, trailers and threads about the malfunctioning 360s, impressions from regular gamers and news etc, and the fanboys are argueing about the tiniest things like it was a matter of life and death and generally behave like 5 year olds. It's all crazy.
I'm in Sweden btw.